Category Close-Up: Expert Analysis - Sports Drinks

In this month’s episode of Category Closeup: Expert Analysis, BevNET managing editor Martin Caballero sits down with Karen Formanski, Health & Nutrition Analyst at Mintel, and Mark Murray, CEO of X2 Performance, to discuss the business climate and market dynamics in the sports drink category. 

Transcript

Martin Caballero [00:08] Hi everybody, thanks for tuning in. My name is Martin Caballero. I'm the managing editor at BevNET.com, and you are tuned into another episode of Category Close Up. In this month, we're gonna take a look at the sports drink category, of course, starting with our expert analysis today, followed by our product showcase tomorrow. And in today's episode, I'm gonna be chatting with Karen Formanski, the health and nutrition analyst at Mintel, as well as Mark Murray, the CEO of X2 Performance and the founder of NLP Ventures. We're gonna be talking about what's going on in the…

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