Category Close-Up: Juice - Product Showcase

After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month’s episode of Category Close-Up: Juice shifts to the brands that are driving the action on-shelf in retailers nationwide. On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from Happy Moose, Karuna Beverages, Uncle Matt’s Organic, Monfefo, Garden of Flavor, Suja Organic, Vive Organics and JUICERA.

Transcript

Ray Latif [00:08] Hey folks, I'm Ray Latif, the editor and producer of Bevnet's Taste Radio podcast, and you're tuning into the latest episode of Bevnet Nash's Category close-up series. This episode continues upon our deep dive into the business of juice. Yesterday, my colleague and Bevnet managing editor Martin Caballero spoke with a group of industry experts about how market trends in the overall business climate are shaping the juice category. Today, Martin and I will be speaking with several entrepreneurs representing category brands about product strategy, innovation, and new products…

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