Repsly Powers Nutrabolt’s Retail Execution with AI and Image Recognition, Transforming Field Merchandising

BOSTON, July 15, 2025 – Repsly, Inc., a leader in retail technology, is transforming field merchandising and retail execution through its advanced AI and image recognition solutions. By automating data capture and simplifying complex manual processes, Repsly empowers brands to gain accurate, real-time insights that drive smarter business decisions. Nutrabolt, a global leader in sports performance and nutrition, exemplifies how Repsly’s cutting-edge technology elevates retail performance—equipping field teams with AI-powered tools to streamline workflows and optimize in-store availability.

Since partnering with Repsly in 2020, Nutrabolt’s portfolio has grown significantly, adding new brands, flavors, and products. This expansion created a need for faster, more efficient ways to track SKU availability, pricing, and out-of-stock data across retail locations. Repsly’s AI-powered integration has transformed field operations by eliminating manual entry, improving accuracy, and making insights more accessible in real time. Today, teams capture and upload thousands of retail store photos through the platform, enabling faster, more precise tracking of product availability, pricing trends, and competitor presence.

“Repsly has revolutionized how our teams work in the field,” said Hagen Panton, Vice President of Retail Development and Sales Capability at Nutrabolt. “By replacing timely and often inaccurate manual data entry, Repsly has simplified our tracking process, making our store visits more efficient and effective. Our reps spend less time on data entry and more time making data informed decisions.”

Driving ROI and Performance Repsly’s collaboration with Parallel Dots ensures that the technology delivers measurable benefits by surfacing actionable, real-time data. This enables Nutrabolt to quickly identify opportunities for improvement and maximize impact during every store visit.

“The combination of AI and image recognition gives Nutrabolt a competitive edge in retail execution,” said Caitlin Will, Chief Revenue Officer at Repsly. “Our technology empowers companies to act on real-time data captured by field teams, driving better outcomes for brands and retailers alike.”

Nutrabolt’s success with Repsly highlights how innovative technology can simplify reps’ work, improve data accuracy, and translate into real business results—setting a new standard for retail execution in the active health and wellness sector.

About Repsly

Repsly, Inc. is a B2B software as a service (SaaS) company providing retail execution software that empowers CPG and Retail Service teams to make data-driven insights and achieve peak performance in the field. Repsly is the only retail execution solution that centralizes brands’ sales, field activity and in-store data to connect store-level activities with their impact on sales. More than 650 field teams in over 80 countries drive retail execution and sales with Repsly. 

About Nutrabolt

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in?the United States?and the #1 selling global pre-workout brand), XTEND® (America's #1 BCAA brand), and Cellucor® (an award-winning sports nutrition brand created in 2002).?? 

 

Since our founding over 20 years ago, our goal has been to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers and communities around the globe who are making healthy, active living a daily priority.? 

 

Nutrabolt's portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe.  

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