New Beverage Showdown Finals, Part 2
The New Beverage Showdown, Presented by Coca-Cola North America’s New Revenue Streams, is the beverage industry’s premier beverage brand pitch competition. The 28th edition took place during BevNET Live NYC 2026 on June 10-11 in New York, NY. Watch Umma Juice, LYFLO, and Brause pitch in the second round of the finals.
