New Beverage Showdown Winner Announcement and Interview
The New Beverage Showdown, Presented by Coca-Cola North America’s New Revenue Streams, is the beverage industry’s premier beverage brand pitch competition. The 28th edition took place during BevNET Live NYC 2026 on June 10-11 in New York, NY.
See who won and hear the judges feedback! Finalists included Lyflo, Brause, Cabu Latte, Umma Juice, Dirty Virgo, and Dad Grass.
