Liquid Death Raises $9M Series A Round

Canned water maker Liquid Death announced today it has raised $9 million in a Series A funding round led by Velvet Sea Ventures, bringing the company’s total funding to $11.25 million. The round will primarily help the brand to build out its sales team ahead of national expansion in retail and on-premise outlets this year and will also help to increase manufacturing output.

In the Courtroom: Court Tosses Wanu Water Suit in Blow to Founder [Updated]

A lawsuit filed by Wanu Water against shareholders and former directors was dismissed last week; Monster and Coke lost a jury trial last week which ruled in favor of the family of Hubert Hansen; LaCroix maker National Beverage Corp. declared victory in a class action lawsuit after the plaintiff retracted allegations that the brand was falsely advertised as “100% natural.”

BevNET Magazine: Ready-to-Drink Cocktails See Sizeable Growth As Drinking Habits Change

For some time now, the analytic mantra ‘drinking less, but drinking better’ has been the chant du jour for both industry experts and companies. The movement, led by Millenials and Gen Z, suggests that consumers are going out less and opting for low-ABV or premium spirits and that they’re also drinking fewer drinks throughout the evening.

Taste Radio Ep. 201: The Heroes Behind Gotham Greens’ Transformative Mission

Viraj Puri, co-founder/CEO of greenhouse innovator and fresh produce brand Gotham Greens, discussed the company’s genesis, its ambitious mission and multifaceted business model, weaving technology and human resources to reach an optimal outcome, how he defines and communicates ‘local’ as a marketing term and best practices for working with local governments and leaders.

DFA Agrees to $425M Purchase of Dean Foods Assets

Dairy Farmers of America (DFA) announced today it has agreed to acquire a “substantial portion” of dairy producer Dean Foods’ assets for a base price of $425 million as a stalking horse bidder. According to a press release from Dean Foods, DFA is set to acquire 44 of Dean’s liquid and frozen facilities, including real estate, inventory, equipment, direct store delivery system and other corporate assets.

Bizzy Coffee Focuses on Multiserve with RTD Launch

As demand for cold brew coffee continues to grow, many brands have focused on single-serve innovations to gain a foothold in the category. Minnesota-based Bizzy Coffee, however, believes it can make bigger long term gains as a fridge staple rather than playing me-too in the grab-and-go set.

Pop Up Grocer Expands, Offers Exposure to Emerging Brands

According to Emily Schildt, “We’re living in an age of too much stuff.” With the goal of cutting through this clutter, Schildt, a CPG marketing consultant, founded Pop Up Grocer, a traveling food and beverage brand activation spotlighting a curated selection of emerging natural brands, offering them exposure to consumers, influencers and industry professionals in a candy-colored Instagram-friendly setting.

Taste Radio Insider Ep. 72: What Sparked A ‘R.E.D.D.’ Revolution? Plus, How To Stand Out With A Sweet Story.

This week’s episode focuses on how two food companies are evolving to meet the needs of modern consumers. In our first interview, we spoke with Alden Blease and Emma Frelinghuysen, the founder and CEO, respectively, of R.E.D.D. Bar, who discussed the reasons for and execution of a rebrand and reformulation. Later, we sat down with Arnold Coombs of top-selling organic maple syrup brand Coombs Family Farms, who discussed how the company has built consumer loyalty through education about the product’s health benefits along with the development of an innovative package.

PepsiCo: Q4, 2019 Results Beat Expectations as Beverage Portfolio Expands

PepsiCo beat analyst expectations in its fourth quarter and full year 2019 earnings report yesterday, with its beverage division posting its growth rate since 2015. The company overall reported Q4 net revenue growing 5.7% to $20.64 billion and 3.9% for the full year to $67.16 billion; meanwhile, organic revenue grew 4.5% for the full year versus 3.7% in 2018.

Venture Capitalist Chris Hollod on Why He is Investing in the ‘Alternative Alcohol’ Space

Chris Hollod wants to be known as one of the most active angel investors in the alcohol space. After about a decade of making investments with billionaire Ron Burkle and actor Ashton Kutcher, Hollod, a Los Angeles-based venture capitalist, struck out on his own in 2019 and has shifted his focus from investing in tech companies such as Airbnb, Uber, Spotify and Warby Parker, to investing in consumer packaged good companies, specifically “alternative alcohol” companies.

New England Patriots Receiver Julian Edelman Invests in Perfect Hydration

Edelman, a three-time Super Bowl champion, initially partnered with Perfect Hydration as a brand ambassador in June. Speaking with BevNET in January, the wide receiver said he has “always been an advocate of alkaline water,” which he credited with helping him recover quicker from workouts and games.