Energy, Sports Drinks Lead Beverage Sales In C-Stores – But Traffic Is Stalling
Beverages represent the second-highest category of in-store sales in the convenience channel, according to new data from the National Association of Convenience Stores.
Headlines
Gatorade Goes “Longer-Lasting” In Overhaul to Build Non-Athlete Appeal
The biggest name in sports drinks is changing its playbook.
2026 M&A: What’s Shaping Buyers’ Wishlists?
After more than a year marked by lower deal counts but rising enterprise value, the food and beverage M&A market is both cautious and selective, though deals may accelerate if macro conditions stabilize.
New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
In the latest ready-to-drink news, SunnyD brings back ‘purple stuff’, Chandon takes a six-year swing at reinventing the spritz, and espresso martinis go decaf.
Distribution: Costco Resets Grow Super Coffee, Oatly
Costco is bringing a slate of new innovations to its warehouses this Spring, as several brands have announced expansions in the national club chain.
Lucille Health Secures Funding to Scale Senior Nutrition Platform
Lucille Health has closed a multi-million dollar funding round led by IRIS Ventures to fund a distribution expansion for its first product line, nutrition shakes, and support R&D efforts for future category expansion.
Beverage Sales Heating Up As Volume Gains In Early April
We’re still only in April, but the pre-summer indicators are positive this month as non-alcoholic beverages continued to accelerate sequentially on the back of strong volume gains and stable pricing.
Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive
Springtime must be here because total bev-alc dollar sales flipped to positive (+0.5%) in the two-week period ending April 4 – a sequential improvement from -0.8% in the four-week window and -1.2% in the twelve-weeks, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.
Ghost Releases Limited Edition 7UP Flavored Energy Drink
The lifestyle sports nutrition business is launching a limited edition co-branded 7UP Lemon Lime flavor, its first cross-brand release with a KDP portfolio partner.
Taste Radio: Building An Under The Radar Superstar. How Toom Is Taking Over.
After more than a decade of grinding in obscurity – including years of failed commercialization attempts and even living in his brother’s basement – Toom founder and CEO Matt Joyce is finally turning a humble garlic dip into one of the fastest-growing CPG brands in America.
How Can Brands Turn Gameplay into Growth?
Gaming isn’t yet a core marketing channel for most food and beverage brands, but as time spent in games increasingly rivals time spent on social media, it’s emerging as a powerful growth engine for converting awareness into transactions.
People Moves: 100 Coconuts, Casa Azul Update Leadership Team
Beverage industry brands Casa Azul, 100 Coconuts and Pressed Juicery have announced new leadership roles from senior executives to operations and sales.
No Sleep Beverage Makes Three Acquisitions With Plans To Further Expand Portfolio
No Sleep Beverage, whose portfolio includes popular lifestyle brands Juliet Wine and Madre Mezcal, will expand from a venture and consulting firm to full portfolio operator – kicked off through the acquisition of three independent brands and plans for further acquisitions.
Pablo’s Mate Signs with LAD, Preps Soccer-Themed Summer Campaign
As yerba mate’s profile in the U.S. continues to grow, Los Angeles-based startup Pablo’s Mate is feeling bullish that it can help grow awareness for the tiny brand as it prepares for a big marketing push this summer.