LOS ANGELES, CA – April 30, 2026 – Easy Does It, the Los Angeles-born non-alcoholic beer brand rooted in counterculture, craftsmanship, and community, announces the launch of Original Gold, a Mexican-style non-alcoholic lager and the brand’s second permanent SKU.
Since its debut, Easy Does It has focused on building a real beer brand first and showing up in the places that actually matter—from bars, restaurants, backyards, and garages to house parties, living rooms, and the moments where people naturally come together. Founded by professional skateboarder and entrepreneur Erik Ellington, brand builder Kellen Roland, and Cultural Creative Director Jon Warren, the company set out to create something that did not exist yet: a premium, full-flavor beer built for people who show up on their own terms and that holds up wherever it belongs, without apology.
That focus has driven early momentum across Southern California, with the brand now in more than 150 accounts, built through real relationships and a steady presence in the market, reinforcing a strong foundation as the brand continues to grow, including confirmed expansion into 58 BevMo! locations across Southern California.
Original Gold builds on that momentum. Alongside the classic American lager, the Mexican-style cerveza has long shaped how and where people drink, from taquerias and cookouts to dive bars and beach days. It is a style defined as much by setting and energy as it is by taste, and one that non-alcoholic beer has largely overlooked, despite its consistent presence in real-world drinking occasions.
“We grew up on backyard kickbacks and house parties, that whole ’80s and ’90s energy. That culture never made its way into NA beer, and that’s what Easy Does It is about. The American lager is the foundation. The Mexican cerveza was inevitable. We’re building something that belongs next to all beer, not just NA. We’re not here to tell anyone how to live. That’s your business. Ours is making something worth it when you do.” – Erik Ellington, founder of Easy Does It
Original Gold is a Mexican-style non-alcoholic lager brewed to deliver a clean, balanced, easy-drinking profile that works across a range of settings. It is designed to integrate seamlessly into the same occasions where cerveza has always been part of the experience.
- Style: Mexican-style non-alcoholic lager
- Format: 12 oz. 6-pack cans
- Price: $13.99
- Availability: Currently available at Albertsons, Vons, Pavilions, BevMo!, and select on-premise accounts across California, with delivery available in as fast as 15 minutes via Gopuff, and national shipping via Amazon launching in May.
A permanent addition to the lineup, Original Gold reinforces the brand’s belief that non-alcoholic beer does not need its own category. It just needs to show up. As distribution expands across Southern California through LA Distributing, with national access growing through Amazon, Easy Does It continues to scale with intention without losing its edge.
About Easy Does It
Easy Does It is a Los Angeles-born non-alcoholic beer brand rooted in counterculture, craftsmanship, and community. Founded by professional skateboarder Erik Ellington alongside Kellen Roland and Jon Warren, the brand was created to fill a gap in the NA category: a premium, full-flavor beer that doesn’t ask you to tone it down to drink it. Built for real-world spaces and cultural communities, Easy Does It is beer with edge that belongs in the room. No gimmicks. No bullshit. Just beer done right.
Easy Does It is available at retailers throughout California and on Amazon. Find a location near you and learn more at easydoesitbrew.com
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For More Information:
Easy Does It: Original Gold