New Beverages: Bloom Enters Hydration, Trip Gets Tropical, Magic Mind’s Sleep Shot
This week's new product gallery features the requisite dose of protein and THC, plus releases from Trip and Magic MInd to help keep summer stress at bay.
This week's new product gallery features the requisite dose of protein and THC, plus releases from Trip and Magic MInd to help keep summer stress at bay.
Trek One Capital is expanding its holdings in plant-based CPG with a pair of acquisitions: flax milk brand Good Karma Foods and protein bar maker No Cow.
Three former Nutrabolt executives will be able to keep their jobs at functional beverage brand Recess after a Texas federal judge rejected a request for an injunction from their former employer, so long as they do not share or use confidential information in their new roles.
When Megan Klein founded Little Saints in 2021, the non-alcoholic spirits category was just getting started.
Shakeology, the premium protein mix brand launched by wellness company BODi, has partnered with broadline distributor KeHE and launched into 80 Sprouts Farmers Market locations across the country.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, reflecting a scaling category despite headwinds, according to NIQ data released in April.
If the emerging ketone market could use a kick, who better to call than a mixed martial arts superstar?
Non-alcoholic beverage sales maintained a steady growth curve in the first half of May, as dollar sales rose 2.5% in the 52-week period ending May 16, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Pepsi and Electrolit are embracing the summer of soccer with new campaigns launching in partnership with national team players.
The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
A federal judge has issued a ruling maintaining the court-supervised receivership for Uncle Nearest Premium Whiskey and broadening that oversight to encompass founder Fawn Weaver’s personal holding company.
Adult NA cocktail maker Little Saints is mounting a concerted effort to grow across its home state of Florida, launching 120 ABC Fine Wine & Spirits stores across the Sunshine State next month, marking the startup’s largest retail expansion to date.
Republic National Distributing Company (RNDC) plans to lay off 267 employees in Washington and 53 in South Dakota, as other distributors potentially prepare to take over RNDC’s distribution rights or operations across the country.
Hemp beverage retailers and non-alc brands are preparing to pivot into non-THC alternatives as the November ban looms.