ReserveBar to Acquire Minibar Delivery

A pair of beverage alcohol e-commerce platforms are merging. E-commerce luxury spirits platform ReserveBar announced today that it will acquire Minibar Delivery, a marketplace that offers on-demand delivery of beer, wine and spirits. The transaction is expected to close this week. The companies declined to disclose a sale price.

5 Recently Launched Ready-to-Drink Cocktails

Over the past month new brands and products have entered the segment ranging from the debut of hard craft lemonade brand Mad Lemon to a house-made gin and absinthe combination from Tattersall Distillery. Check out the gallery below for the latest canned cocktails to hit the market.

Genius Juice Acquires Bar Maker Bright Foods

Coconut smoothie producer Genius Juice, in a partnership with BLD Capital, has acquired a “significant stake” in refrigerated bar maker Bright Foods, the company announced today. Terms of the deal were not disclosed.

Monster: Q3 Results Resilient Against Supply Headwinds

Despite supply chain challenges presenting significant headwinds, Monster Energy Company beat analyst expectations by reporting 13.2% net sales growth to $1.41 billion in its Q3 2021 earnings report, released yesterday.

PepsiCo Ordered to Stop Using ‘MTN Dew Rise’ Name Amid Trademark Battle

PepsiCo has been ordered to stop using the “MTN Dew Rise Energy” name for its branded energy drink line this week after a New York judge ordered a preliminary injunction against the conglomerate in a trademark infringement lawsuit, handing a temporary victory to cold brew coffee maker Rise Brewing Co.

Black Rifle Coffee Co. to Go Public After SPAC Merger

Black Rifle Coffee Company is going public after it announced this week it will merge with a special purpose acquisition company (SPAC) in a deal that values the military-focused brand at $1.7 billion.

Two Roots and Truss Beverage Co. Partner To Bring Cannabis Beer to Canada

Non-alcoholic craft beer maker Two Roots Brewing and cannabis beverage company Truss Beverage Co. announced a partnership this week to bring hemp-infused, non-alcoholic beer to Canada. The line will launch under Truss’ new Bedfellows Liquid Arts brand with two THC and CBD-infused beers -- Bedfellows Haus Mates and Bedfellows Indie Pals.

US and European Union Reach Deal to Remove Tariffs on Aluminum, Steel and American Whiskey

The U.S. and European Union (EU) have struck a deal that will lift some tariffs on aluminum and steel that were enacted by former President Donald Trump. The deal, which was reached during the Group of 20 summit in Rome last weekend, will remove tariffs on “limited volumes” of aluminum and steel made in EU member countries, Commerce Secretary Gina Raimondo told the Washington Post.

Found Sparkling Water Rebrands, Closes Funding Round

After 14 years in business, premium sparkling water maker Found is no stranger to reinventing itself. Now, after the pandemic forced the international company to overhaul its strategy, the brand is relaunching again with new funding, a new headquarters and a new name.

NielsenIQ: Non-Alc Beverage Sales Accelerate in October

All channel non-alcoholic beverage sales continue to show their strength as dollar sales accelerated in the period ending October 23, rising 13.2% in the two-weeks, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Total dollar sales were up 27% in the period on a two-year stacked basis.

Marketing Watch: New Spirits Merch, Visual Campaigns Launching This Month

Whether it's connecting with loved ones around the dinner table or slipping into something stylish (and cozy), spirits brands are pulling out all the stops to attract consumers as the winter holiday season begins to kick into gear. In this roundup, we highlight an handful of notable new campaigns and activations, including limited edition merch from Glenfiddich and Mount Gay Rum.

Taste Radio: Patrick Schwarzenegger Continues To Bet On Intelligent Brands… Including His Own.

A film actor and active investor in several high-profile brands including Super Coffee, NUGGS and Blaze Pizza, Patrick Schwarzenegger recently added the title of entrepreneur to his resume as the co-founder and CEO of brain health brand MOSH. In our interview, Schwarzenegger spoke about why MOSH broke every traditional rule for developing and launching a CPG brand, his investment philosophy and the value of company management when making funding decisions.