818 Tequila Bares All in its Biggest Campaign Yet, "Nothing Extra."

Kendall Jenner's 818 Tequila puts the spotlight on what's inside the bottle in its new campaign, as the brand continues its rapid U.S. growth.

LOS ANGELES, Nov. 9, 2026 -- 818 Tequila's new campaign teases a reveal, but the only thing naked is the tequila. Launched today, "Nothing Extra." is the award-winning tequila brand's largest campaign to date, combining playful creativity with ingredient transparency that puts the tequila's quality and craftsmanship at the center of the story.

Created in partnership with creative agency Nice + Frank, produced by OBB's branded content studio, OBB Bolded, and directed by Max Bartick, 818's newest campaign stars Jenner in a new film and imagery shot at Flamingo Estate in Los Angeles, CA. Against a lush, Garden of Eden-inspired backdrop, the creative plays with expectations through a series of playful misdirects, ultimately revealing that it's 818 Tequila that's practically naked, with nothing extra added.

The campaign shares the full details of 818 Tequila's liquid. Made with just three ingredients: 100% Agave Azul, water, and yeast, 818 Tequila contains no added sweeteners, flavors, coloring, or artificial ingredients to alter the flavor, aroma, color, or structure. To give consumers full visibility into what's inside the bottle, and what isn't, 818 is making third-party laboratory testing available on their website.

"We've spent years developing a tequila and a brand we're really proud of," said Kendall Jenner, Founder of 818 Tequila. "With this campaign, we wanted to do something unexpected that would make people look twice. We're playing with expectations and having a little fun with the idea of baring it all, but ultimately, we're putting the spotlight where it belongs: on the tequila."

Since its founding in 2021, 818 has continued to evolve its liquid and production process, with a focus on continually bringing forward the character and complexity of agave while preserving a smooth finish. The "Nothing Extra." campaign brings the ingredient story to life through an unexpected creative concept.

"Ingredient transparency and tequila-making can be a technical conversation, but we saw an opportunity to make it playful and culturally relevant," said Kathleen Braine, Chief Marketing Officer of 818 Tequila. "Our 'Nothing Extra' campaign shows consumers there's nothing extra in 818. The tequila is practically naked; all we added was the bottle. The world we set the spot in also mirrors the liquid: stripped down to what matters."

The launch comes as 818 continues to build momentum in the U.S. following its strategic partnership with Sazerac, announced earlier this year. Combining 818's strong consumer engagement and brand momentum with Sazerac's extensive sales, marketing and distribution capabilities, the partnership is helping expand retail access and support continued growth. According to NielsenIQ data for the four weeks ending October 3, 2026, 818 Tequila's U.S. volume sales grew 77% year over year, compared with 6% growth in the U.S. tequila category priced at $24 and above.

The integrated campaign will appear across social media, YouTube, CTV, out-of-home advertising, targeted shopper media and delivery and commerce platforms, connecting the creative launch with retail availability.

The full campaign, including behind-the-scenes content, ingredient information, details about the tequila-making process and third-party laboratory reports, is available on their website.

About 818 Tequila

Founded by Kendall Jenner, 818 Tequila is an award-winning, hand-crafted tequila brand. Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery, the brand has won over 50 blind tasting awards across 15 spirits competitions. 818 Tequila features four variations – a Blanco, Reposado, Añejo, and its ultra-premium Eight Reserve. In the U.S., 818 has consistently delivered double-digit growth since 2023 even as the broader tequila category has remained relatively flat. From its Certified B Corporation status to partnering with S.A.C.R.E.D. – a nonprofit that supports Mexican communities where heritage agave spirits are made – 818 Tequila keeps the Earth in mind in everything they do.

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