Report: Sazerac Explores Brown-Forman Deal Following Pernod Ricard Merger Talks
Sazerac is now reportedly eyeing a deal with Brown-Forman, weeks after the Jack Daniel’s maker and Pernod Ricard confirmed that they are in merger talks.
Headlines
Simply Good Foods Enters ‘Reset Year’ Amid Sales Slump, Bets on Quest to Lead Recovery
The Simply Good Foods Company is seeking to reset its business after a difficult second quarter marked by declining sales, margin pressure and a sizable impairment charge, according to its second-quarter earnings report released today.
Bubly Wine Refresher Launch Shows Pepsi’s Blue Cloud Dream Isn’t Done Yet
Last year, Blue Cloud’s bev-alc crossover portfolio of Hard MTN Dew and Lipton Hard Iced Tea grew revenue 30%, as the new business model takes hold.
Distribution: Koia Brings Protein Pop to Retail with Target Launch
The clear protein line launched as a DTC and TikTok Shop exclusive earlier this year, but now is making its brick-and-mortar debut in Target, introducing a chain-exclusive flavor called Golden Whip with the expansion.
Michael B. Jordan Leaves MOSS As The Brand Restructures
Sea moss beverage brand MOSS is going through "organizational changes" that have limited the availability of the brand in retail.
514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice
All 514 employees at Eagle Rock Distributing Colorado's operations will be permanently laid off in June following the completion of its sale to Southern Glazer’s Wine & Spirits (SGWS), according to an April 2 Worker Adjustment and Retraining Notification (WARN) Act notice.
Target Expands THC Drink Opportunity In Minnesota
After a 10-store trial, Target has added over 60 new licenses to sell low-dose hemp-derived THC beverages in its home state of Minnesota.
Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods
Despite a checkered history for sparkling RTD coffee at retail, Esspo is betting that its combination of flavorful refreshment and moderate caffeine will resonate with consumers seeking something different to shake them out of the afternoon doldrums.
Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola
After revving back up as an independent brand in February, Accelerator Active Energy has unveiled updated, more vibrant cans designed to better stand out on-shelf and across digital platforms.
Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
Carton packaging innovator Tetra Pak broke ground on a new facility at its U.S. and Canada headquarters in Denton, Texas last month as part of an expansion of its Product Development Center.
Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
Major spirits groups are approaching moderation trends in different ways – for the Milan-based parent company of Fernet-Branca, that means investing in new technology.
Taste Radio: Khloud Has Khloé, But Community Builds The Brand
Celebrity might open the door, but execution is what blows it wide open – and Khloud is proving it. Jeff Rubenstein, a seasoned CPG operator who co-founded the brand with Khloé Kardashian, shares lessons on execution, early missteps, and why star power alone doesn’t build a lasting brand. He also explains how balancing broad visibility with grassroots community is key to long-term success.
Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand
Non-alc beverage platform Boisson is serving as the exclusive launch partner for Gut Feeling, a new botanical herbal drink brand developed by Austrian natural wine estate Gut Oggau.
Kombucha Town Set For Rebuild Under New Ownership
More than half a year after Pacific Northwest-based brand Kombucha Town filed for bankruptcy protection, the brand has been acquired by Boom Chaga owner The Better For You Company (BFYC).