Headlines

Review: Bee Pop Has Us Buzzing

Meet Bee Pop, a new beverage concept that offers a smart middle ground between sparkling water and better-for-you soda.

Quaker Returns To Beverages With New Oat Shake & Go

In a statement, Pepsi pointed to (where else) social media as the product’s inspiration: according to the brand, searches for cold prep oats have risen nearly 50% on TikTok year-over-year

Soft Volumes Lead to Slower Non-Alc Beverage Sales in June

Non-alcoholic beverages sales decelerated in late June, as dollar sales grew just 1.4% in the two-week period ending June 27, down from 3.2% in the broader four-week period, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.

Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead

As the category rebounds back into volume-driven growth and with interest in hydration and electrolytes still rising, we take stock of what’s happened in sports drinks so far this year and what to watch for next.