Happy Coffee x Avengers: Doomsday
Comic book fans are hype enough for the much-anticipated Avengers sequel coming this December – now imagine them after a cold brew. Of course, this isnt’ any coffee: Happy’s founder is none other than Dr. Doom himself (I thought it was Iron Man?), Robert Downey Jr. For this special LTO, you can find four of the brand’s top SKUs (Classic cold brew, Tahitian Vanilla cold brew, Chocolatey Chip latte and Vanilla latte) in new can designs featuring the titular villain, Dr. Doom, plus the cast of heroes. Find them at all Albertsons and Kroger stores and many more retailers right now. More info at happyproducts.com.
Celsius
How do we know winter is coming? Because the seasonal LTOs told us: in this case, it’s Celsius bringing back SPRITZ VIBE Winter Edition with Sparkling Shirley Temple. This seasonal release offers a caffeinated spin on one of the most popular flavors of this year. Get more details at celsius.com.
Bragg
If any brand is going to put a claim on apple cider vinegar drinks, it’s Bragg. The brand has had multiple RTD products in the past, but is now releasing a new line called Tropical Zing, made with fruit juice and one tablespoon of Bragg apple cider vinegar per 12 ounce can. It’s offered in four flavors– Strawberry Watermelon, Mango Pineapple, Citrus Ginger and Dragon Fruit Berry –available online for $2.49 each or $8.99 per 4-pack. Dive in at bragg.com/tropicalzing.
Hint
The zero-calorie flavored water brand says “drink your dessert.” Hint’s latest release is the Treat Yourself Variety Pack, featuring four of the brand’s indulgent dessert-inspired SKUs: Key Lime Pie, Berry Cobbler, Strawberry Cupcake and Pineapple Whip. The Variety Packs are on sale ($18.99 per 12-pack) for a limited time at Walmart, Amazon and drinkhint.com.
Beyond Immerse
Having successfully gotten its clear protein drink off the ground, Beyond is introducing its first line extension with Protein + Energy, now available online in two flavors in 12 ounce cans, Cherry Berry and Watermelon Strawberry. Each can features 20 grams of plant-based protein, plus 160 mg of caffeine and 5 grams of fiber. Get more details in our story here.
Hoplark
Now this makes sense: for its latest seasonal release, Hoplark brings us a taste of the fall apple harvest with The Cider One, blending crisp apple, chamomile tea and Citra hops for a lightly sweet treat with just 15 calories, 4 grams of sugar and zero caffeine. Get the Cider One is available for a limited time in 16 oz. cans, sold in 12-packs at Hoplark.com.
Fairlife
Banana has been one of the most popular flavors of the year, so it’s no surprise that ultra-filtered milk protein shake Core Power is bringing theirs back. Find it in 26 gram and 42 gram protein formats; meanwhile, Strawberry is moving to the 26 gram lineup. Both flavors were announced this week, but will hit shelves in January 2027. More info at fairlife.com.
Just Ice Tea
Not quite an energy drink, but more than just a tea: it’s Awaken, a new caffeine-boosted family of cold brew teas in 12 oz. slim cans, with 120 mg caffeine in each. You can hear from Just Ice Tea founder/CEO Seth Goldman on the new innovation here, or get more details at justicetea.com.