Award-winning functional beauty drinks brand expands across retail, e-commerce and travel channels while preparing for international growth.
Aqua Glow, a functional beauty drinks brand created to support women’s wellness missions, has appointed former Red Bull executive Daniel Beatty as Chief Executive Officer to lead the next phase of growth as the business accelerates its UK and international expansion.
Within its first year, Aqua Glow has become one of the UK’s fastest-growing functional beauty drinks brands, securing listings with Boots, Holland & Barrett, WHSmith and Ocado, alongside distribution in more than 100 independent retailers nationwide.
The brand is also available through Amazon and TikTok Shop and this month begins its European expansion through WHSmith Travel locations, bringing Aqua Glow to consumers across key international travel destinations.
Aqua Glow recently won Best New Brand at the UK Soft Drinks Awards, recognising its success within the rapidly growing functional drinks category.
Founded by private equity and industry experts and supported by leaders from Red Bull, Holland & Barrett and Pura Collagen, Aqua Glow was developed to bring the growing beauty-from-within trend into a convenient ready-to-drink format. Each 250ml can contains 5,000mg of VERISOL® collagen peptides alongside Vitamin C, B vitamins, zinc and biotin.
Beatty brings extensive international beverage experience, having held senior leadership roles with Red Bull across Asia and China before leading Glanbia’s Asia business through a period of significant growth and transformation.
Daniel Beatty, CEO of Aqua Glow, said: “What attracted me to Aqua Glow was the strength of the consumer proposition and the scale of the opportunity. Women’s wellness has become one of the most significant growth areas in health and wellbeing, yet relatively few beverage brands have built products specifically around those needs.”
“The foundations are already in place: strong distribution, industry recognition, a clear brand position and a highly engaged consumer audience. The focus now is on scaling the business internationally and building a globally recognised functional beauty drinks brand.”
Jamie Gripton, Co-Founder of Aqua Glow, added: “We’ve seen a fundamental shift in how consumers approach wellness. People increasingly want solutions that fit effortlessly into their daily routines rather than adding another supplement, powder or capsule to their day.”
“From the outset, our ambition was to create a product that combines efficacy, convenience and taste in a format people genuinely enjoy drinking. The response from retailers, consumers and investors suggests we’re tapping into a significant long-term category opportunity.”
Alongside its UK and European expansion, Aqua Glow is currently holding discussions with potential distributors, retailers and strategic partners as it explores future opportunities within the United States market.
To support the next stage of growth, Aqua Glow has secured investment from experienced drinks industry specialists and women’s health investors. The funding will support retail expansion, product innovation, brand building and international growth as the company continues to strengthen its position within the emerging functional beauty drinks category.
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