Cove Soda Unveils Major Innovation and Expanded Target Shelf Set with New Flavors and 7.5 oz Mini Cans

FOR IMMEDIATE RELEASE

Cove Soda Unveils Major Innovation and Expanded Target Shelf Set with New Flavors and 7.5 oz Mini Cans

Brand Expands Zero Sugar Innovation with New Flavors and New Format; Showcasing at Expo West; Booth 2892 | Hall C Beverage and Wellness, March 3–6

ANAHEIM, CA, March 2, 2026 – Cove Soda, the zero-sugar functional soda brand bringing bold, indulgent flavor to the modern soda aisle, today announced a major innovation and shelf expansion at Target stores nationwide. Building on its existing national presence at the retailer, the expansion introduces Cove’s new 7.5 oz Mini Cans in flavors Ice Pop and Rainbow Sherbet, alongside its flagship 12 oz cans, in new flavors Rainbow Sherbet, Galaxy Pop, Lemon Sorbet, and Pink Slushie—marking a significant evolution of the brand’s platform and Target assortment.

The expansion positions Cove within one of the fastest-growing segments in the beverage category: modern soda alternatives, a category largely defined by low-sugar formulations. Cove differentiates as one of the few brands delivering full-flavor soda with zero sugar, reinforcing its leadership as consumers continue to seek indulgence without compromise.

The new 7.5 oz Mini Cans, available in convenient 6-packs, are designed to drive incremental consumption occasions, improve portability, and encourage trial. For retailers, the Mini Cans also offer strong shelf productivity and a format aligned with evolving shopper preferences. Industry research shows that smaller formats under 250 ml are among the fastest-growing segments in beverage can packaging, driven by demand for portion-controlled, convenient servings.

Cove’s expanded Target assortment features its best-selling flavors, Rainbow Sherbet and Ice Pop, alongside new flavors making their retail debut. By leading with recognizable, emotionally resonant flavor profiles, Cove bridges childhood favorites with a modern zero-sugar formulation, creating a distinct point of difference in a crowded aisle.

“Cove was built on a strong foundation of flavor and creativity,” said Bryan Crowley, Chief Executive Officer of Cove Soda. “We believe it’s not just about making the classics better for you; it’s about leading with zero sugar, indulgent flavors that surprise and delight our fans. Expanding our presence at Target with new flavors and a fast-growing can format reflects how the modern soda category is evolving and where we see meaningful opportunity ahead.”

As the soda category continues to evolve, Cove differentiates through a combination of taste, design, and innovation. The brand’s expanded shelf presence at Target reflects both rising consumer demand and the scalability of its product development strategy.

Cove will celebrate its expanded Target retail presence and showcase its full portfolio at Natural Product Expo West, North America’s largest trade show for the natural, organic, and healthy products industry.

Expo West

Hall C, Beverage and Wellness
Booth 2892
March 3–6
Anaheim, California

Attendees are invited to visit the Cove Soda Shoppe booth to sample the new 7.5 oz Mini Cans, experience the brand’s nostalgic flavor lineup, and meet the Cove Soda team.

With growing national distribution, a differentiated zero-sugar platform, and a packaging strategy designed to drive trial and velocity, Cove is positioned for continued expansion across mass, grocery, and natural channels.

For more information, visit covesoda.com or target.com.

About Cove Soda

Founded in 2017, Cove Soda is a Canada-based functional carbonated soft drink brand offering great-tasting, no-sugar sodas made with real ingredients. Cove is the leading functional soda brand in Canada and is expanding rapidly across the United States.

Media Contact:

Katy Saeger | Victoria Stinson

310-597-2337

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