Modern Family: Led by Olipop, Poppi, and Culture Pop, A New Generation of Soda Sits at the Table
This past October, Walmart announced it was officially recognizing a new beverage category in its stores with a refreshed shelf set it was calling “Modern Soda.” The retailer's new category designation, complete with an umbrella name for a soft drink trend that has long defied simple characterization as merely “better-for-you” or “functional”, is just one more moment of validation for these fast-rising brands.