Pepsi Announces Components of Global #PepsiMoji Campaign

Using the proprietary designs, depicting both globally relevant and locally significant imagery, the immersive campaign connects cola lovers around the world through a shared language that is uniquely and definably Pepsi and is brought to life in a variety of elements.

WhistlePig Unveils 15 Year Whiskey Finished in Vermont White Oak

WhistlePig announced today the launch of its 15 Year rye whiskey, marking the next step in the company’s vision of becoming entirely farm- to-bottle. Aged for 15 years and finished in Vermont White Oak from the WhistlePig Farm and surrounding area, this whiskey combines rye spice with wood sugar, earth, and allspice, delivering a flavor and texture only accessible after long, long years in a barrel.

Beyoncé Invests in WTRMLN WTR

Beyoncé’s investment was part of a capital raise that closed in February, according to WTRMLN WTR co-founder Jody Levy. That raise included funding from CAVU Venture Partners and other undisclosed investors, however, Levy declined to offer details on the total amount of the raise and Beyoncé’s contribution, citing investor confidentiality.

Red Bull Launches Limited-Edition Kiwi Twist Flavor

The Red Bull Editions line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and Orange (tangerine) are sold in single serve 12 fl. oz. (355 mL) cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.

True Drinks Hires Jeff Culbertson as Vice President of Sales

Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 as a sales representative and held such positions as senior customer business manager, regional vice president retail sales, and grocery business unit vice president sales.

ZICO Signs David Boudia and Ali Krieger as Brand Ambassadors

Boudia, a gold medal winner in men’s diving at the London 2012 Olympic Games, and Krieger, a long-standing member of the world champion U.S. Women's National Soccer team, will serve as ZICO brand ambassadors at the Rio 2016 Olympic Games.

Celsius Hires Jon McKillop as National Director of Sales, Fitness Channel

McKillop joins Celsius with more than fifteen years of experience in leading sales initiatives for the non-alcoholic beverage and the consumer packaged goods sectors of some of the nation’s largest brands, including PepsiAmericas Beverage Company, Keurig, Javo Beverage, Core-Mark, and Glanbia Performance Nutrition.

Oscar on Board: DiCaprio Invests in Runa

Guayusa-powered natural energy drink Runa confirmed today the long-rumored addition of Oscar winner Leonardo DiCaprio as an investor, joining a new wave of high-profile individual investors including fellow thespians Marlon Wayans and Adam Rodriguez.

Calypso Announces “Taste of the Islands” Sweepstakes

Calypso is complementing its Sweepstakes with the social media campaign, #YearSupplyProblems, depicting troublesome scenarios one might encounter upon winning a Year Supply of Calypso Lemonades, such as needing to find a new place to store milk.