Gerry David Stepping Down As CEO At Celsius

Over the course of David’s tenure as CEO, Celsius made impressive gains in the fitness beverage category, posting record revenues for five consecutive years and an 18-fold increase in its stock price.

American Born Launches New Line Of Whiskey

American Born, recently acquired by premium spirits company, Milestone Brands LLC, announces the introduction of a new line of whiskeys; 83-proof American Born Bourbon Whiskey, and two 70-proof real fruit-infused whiskeys, Peach and

Castle Brands Announces National Supply Agreement with Walmart

Castle Brands Inc., a developer and international marketer of premium and super-premium brands, today announced an agreement to supply Goslings Stormy Ginger Beer and Goslings Stormy Diet Ginger Beer to all U.S. Walmart stores.

Sazerac Nears Completion of Old Montreal Distillery

Canadian whisky will soon be made in Montreal again. The Sazerac Company’s Old Montreal Distillery is nearing completion of its whisky distillation capability with plans to begin distillation of super-premium Canadian Whisky in the fall of 2017.

New Age Beverages Corporation Launches Shelf Stable Bucha Live Kombucha

New Age Beverages Corporation today announced the official launch of its Búcha® Live Kombucha brand that no longer requires refrigerated distribution or shelving yet still upholds its industry leading 9 months of shelf life while maintaining greater than 2 Billion live CFU's (probiotics) per serving.

CAGNY 2017: Coke & Pepsi Outline Growth Goals

The Coca-Cola Co. and PepsiCo embraced expansive and ambitious changes to their product portfolios during presentations to market analysts at the 47th annual Consumer Analyst Group of New York (CAGNY) conference.

Starbucks to Shutter Remaining Evolution Fresh Retail Stores

The decision to shutter the stores, which sold freshly prepared juices, snacks and sandwiches on-premise, will allow Starbucks “to sharpen its strategic focus” on Evolution Fresh’s RTD line of cold-pressed, high pressure processed juices, according to a company spokesperson.

RETHINK Brands Expands into NYC and Surrounding Boroughs

RETHINK Brands, a mission-based beverage company determined to reduce the impact of plastic bottles & waste in our world has arrived in the New York Metro. Their recent distribution partnership with Big Geyser of New York allows RETHINK to expand their eastern footprint.

Bonta Hydration to Launch at Expo West

Bonta Hydration, the world’s first bottled water infused with the vital antioxidants and phytonutrients of the Mediterranean Diet, will make its official debut at Expo West in Anaheim, CA March 9-11 at Booth M216.