News

There are only TWO WEEKS left until BevNET Live Summer ’13, which takes place on June 4-5 in New York City at the Metropolitan Pavilion. Space is filling up fast and the event is expected to be SOLD OUT within days. If you haven’t already done so, NOW is the time to register!

The folks at Harmless Harvest just can’t seem to shake the innovation bug. Having launched the first 100 percent “raw” and organic coconut water two years ago and recently unveiled a unique cold brewed drink made with raw tea leaves, the company has introduced a new bag-in-box coconut water dispenser. The dispenser was jointly developed with Whole Foods Market, a key strategic retail partner for Harmless Harvest.

Amy Taylor, the VP/GM, Red Bull North America East, will add her views and observations to a panel on the role of culture at successful entrepreneurial beverage companies during this summer’s BevNET Live event. Ms. Taylor, who was previously VP Marketing, Red Bull North America, was a featured speaker at BevNET Live in December, 2011, discussing the role of earned media in brand building.

In the midst of dramatic leaps in the distribution of its organic energy drinks, Hiball is set to launch a first of its kind energy-infused organic coconut water — with a chocolate-flavored variety not far behind.

BevNET is pleased to announce that the final agenda for Beverage School NYC at BevNET Live Summer ’13 is now available for viewing. The intensive, half-day “Beverages 101″ session is open exclusively to attendees of BevNET Live who are new (or relatively new) beverage company entrepreneurs. There is no additional cost for the program, however, only a limited number of seats remain for Beverage School.

Almonds, monsters and juice… oh my! Whitewave Foods touts the incredible growth of its almond-based products. Monster decides to keep Ultra Pink on the shelf… for now. Suja gets innovative on quality control and charity.

The past two years have brought on tremendous change in the beverage industry, and products and systems of going to market that may once have been considered on the fringe will be have great influence over the future of the entire business.