In conjunction with the sponsorship, J.P. Wiser’s will be launching its new marketing campaign, “Make the Wiser Call,” as well as a series of television and online advertisements, each of which will be bringing to life a “play” from “The J.P.Wiser’s Playbook,” according to the company.
James May, the man who brought stevia to the U.S., wanted to offer consumers a healthy alternative to sugar. But before he got there, he faced more than the usual set of bureaucratic roadblocks.
Every Oohrah! sold provides direct support to Critical Care, Disaster Relief Funds and Services to the Armed Forces across the United States of America.
The announcement that the Coke has acquired a minority stake in Monster elicited a swarm of analyst reports on the purchase, which most view as immensely positive for both companies.
DRY Soda Co., the Seattle-based brand that is at the forefront of the better-for-you soda movement with its less-sweet, natural beverages, will be launching its first Discovery Pack this summer.
Evolva Holding SA (SIX:EVE) announced that its patent application (WO 2014122227) on a process to efficiently and sustainably produce next-generation sweeteners via fermentation, including Rebaudioside M (“Reb M”), has now published. The patent application was originally filed on February 6, 2013.
The Balvenie, in collaboration with three-time Indianapolis 500 winner and native Scotsman Dario Franchitti is celebrating some of the best examples of American craftsmanship with its 2nd Annual Rare Craft Collection.
The spirit is created by marrying Grey Goose vodka with a hint of Cognac made exclusively for Grey Goose VX that is crafted with grapes from the Grande Champagne region including a rare harvest from the brand’s home in Le Logis, and aged in hand selected old cask barrels made of Limousin oak for up to two years.
The new bottle design is being launched in Los Angeles September 1st, 2014.
The Lenny Wilkens Foundation announced today that Talking Rain’s Vice President of Community and Customer Relations, Nina Morrison, is the 2014 recipient of the foundation’s community service award.
Züm XR, a Denver-based energy drink manufacturer and developer of patented time-release delivery systems, is the recipient of the Whole Foods Market’s Local Producer Loan Program, a prestigious award to help small, independent companies grow their businesses.
Fanta is debuting a new Vine-based U.S. digital and social campaign, giving teens their own stage to create an original interactive comedy series created by teens, for teens – “Fanta For The Funny.”
A long-discussed investment took place this afternoon when Coke bought 16.7 percent of Monster for a $2.15 billion payout.
Sugarlands Distilling Company’s moonshine is making its way across the United States thanks to a new partnership with TAG USA.