Miami, FL (May 18, 2026) – Global icon and entrepreneur Pitbull has joined Vita Pop as a Global Strategic Partner, supporting the brand’s expansion into the global market in Q3 2026. Following rapid growth across Europe, the Spain-based company is preparing a national U.S. rollout across large-format retail channels, including grocery, natural, and mass merchandisers, with distribution partnerships currently being finalized.
Founded by Slovak entrepreneurs Matus Vavercak and Laura Semberova, Vita Pop has quickly emerged as a high-growth player in the functional beverage space. In just 12 months, the brand has expanded into more than 15 European markets, securing placements in leading retailers including Tesco, Jumbo, Holland & Barrett, Dm-drogerie markt, Spar and DIA representing a footprint of 3,000+ stores. The brand is outperforming category benchmarks in multiple regions, fueled by strong organic social momentum and increasing consumer demand at retail.
Positioned as a “taste-first” functional soda, Vita Pop contains 5g of prebiotic fiber, approximately 55 calories, and 70% less sugar than traditional sodas, with no artificial sweeteners. The brand differentiates itself by delivering a flavor profile that mirrors mainstream soda preferences while maintaining better-for-you credentials.
As Global Strategic Partner, Pitbull will play an active role in driving visibility and cultural relevance for Vita Pop through his global platform integrating the brand into live events, creator ecosystems, and real-time digital engagement. Confirmed U.S. retail partners and launch markets will be announced as the rollout progresses.
“From the beginning, we wanted to build a brand that truly connects with the next generation not just through the product, but through social media, live experiences, and community,” said Matus Vavercak, Co-founder and CEO of Vita Pop. “Partnering with Pitbull allows us to take that vision global in a way that goes far beyond traditional marketing.”
“It’s an honor to officially join Vita Pop as Global Strategic Partner,” said Armando Christian Pérez (Pitbull). “This partnership is about changing the game with flavor, culture, music and health. We’re building another worldwide brand together.”
Backed by rapid international growth and a culture-driven global strategy, Vita Pop is entering its next chapter with momentum, scale, and one of the world’s most recognizable entertainers helping lead the way.
For More Information:
Learn More