Adam Kost made a quick sale out of his RTD cocktail brand, taking it from its first appearance, in 2022, to a March exit to Sazerac. But Dirty Shirley almost didn’t make it to the store; its success ultimately depended on one key early pivot to allow the brand to break free of category boundaries and establish its own lane for growth.
Kost will discuss that pivot, and will explain the fine line Dirty Shirley carved to go from near failure to fast sale when he takes the stage at BevNET Live NYC 2026, taking place on June 10 and 11. The longtime beverage marketing veteran will discuss his lean startup, proof-of-concept strategy, the key insight that gave Dirty Shirley the oxygen it needed to grow, and the branding ideas that created Dirty Shirley’s emotional connection to its audience.
Entrepreneurial success can come in different forms. In this talk from Adam Kost, the BevNET Live audience will draw insights from his fast journey from launch to exit.
Beyond this inspiring discussion, BevNET Live attendees will gain insights from across the beverage spectrum, with speakers drawn from the world of refreshment, functional, and recreational beverages of all types, all with one purpose: to share ideas and contacts to help build successful entrepreneurial brands.
BevNET Live’s early registration discount is ending next week. Register by Friday, April 24 and save $100 per ticket.
About BevNET Live
BevNET Live is the leading event for beverage entrepreneurs, retailers, investors, and service providers. Held twice per year, BevNET Live is known for shaping the beverage conversation, surfacing rising stars, and fueling strategic connections across the industry.
For questions about BevNET Live, or to learn about sponsorship opportunities, please contact the BevNET team.