New energy drink with 100mg natural caffeine, 10g complete protein, and 0g sugar launches in Target April 19.
Lehi, UT (April 17, 2026) – Trove Nutrition today announced the launch of Oath Sparkling Energy + Protein, its first ready-to-drink product bringing a new take to the energy drink category. Each can delivers 10g of complete protein and 100mg of natural caffeine in a crisp, fruity sparkling beverage.
Available in three refreshing flavors—Summer Citrus, Wild Berry, and Juicy Peach—Oath Sparkling Energy + Protein is built for anytime energy and sustained performance. With zero sugar and no unnecessary additives, it offers a functional and balanced approach to energy.
“Our brand promise at Oath is to create clinically backed, high-performance supplements designed to help people accomplish their goals—without sacrificing exceptional taste,” said Michael Sorensen, CEO of Trove. “We’re thrilled to bring Oath Sparkling Energy + Protein to consumers eager for a product that provides clean, simple, scientifically proven ingredients paired with great flavor and grab-and-go convenience.”
Key benefits of Oath Sparkling Energy + Protein include:
- 100mg natural caffeine
- 10g complete protein
- 0g sugar
- Third-party tested
- Performance-focused ingredients
- No high fructose corn syrup, aspartame, or gluten
Since launching in early 2024, Oath has quickly become a consumer-favorite supplement brand, led by its flagship product, Oath Nutrition Clear Protein. The brand is currently the best-selling clear protein at Target and a category leader on Amazon. The introduction of Oath Sparkling Energy + Protein expands the brand into ready-to-drink formats, further integrating into consumers’ daily routines.
This momentum is backed by the broader innovation engine at Trove. The team at Trove, which encompasses Trove Nutrition and parent company Trove Brands, has a strong track record of category-defining innovation, including Owala® hydration and lifestyle products and BlenderBottle® protein shakers.
Oath Sparkling Energy + Protein will launch on April 19 online and in-store in the Sporting Goods aisle at Target. The product will be available in 12-ounce cans, in singles ($2.99) and 4-packs ($11.49). Learn more at OathNutrition.com.
About Trove
Trove is a privately held house of brands including the Trove Brands portfolio—BlenderBottle®, Owala®, Whiskware®, and EcoBrite®—and subsidiary Trove Nutrition, featuring Oath Nutrition®. The company’s patented and best-selling products are designed to simplify and improve everyday life with unexpected innovation, incomparable quality, and aspirational style. Trove’s products are sold in hundreds of thousands of retail locations across 100+ countries and online at owalalife.com, blenderbottle.com, whiskware.com, ecobriteclean.com, and oathnutrition.com. The Trove global headquarters is located in Lehi, Utah. For additional information, visit TroveBrands.com.
###
For More Information:
Learn More