In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the event -- including Evolution Fresh president Jeff Hansberry, Suja VP of Marketing Heather MacNeil and Lumi Juice founder Hillary Lewis -- about the continued development for cold-pressed juice.
We’re pleased to announce that New Beverage Showdown, BevNET’s signature beverage brand competition, will be part of the agenda at the upcoming BevNET Live Summer ’15 conference. Since the Showdown’s debut in 2011, the level of talent and promise of these entrepreneurs and their brands has consistently risen, and we expect the trend to continue into 2015
Mr. Belsito will join BevNET Live in New York for an exclusive conversation that will both reflect on changes within the industry and consider a variety of growth and branding strategies that can help beverage entrepreneurs augment their chances for success at both national and local levels.
In this video, filmed on location at the 2015 Natural Products Expo West, BevNET CEO John Craven and BevNET Managing Editor point to specific examples of brands and products that aim to address sustained consumer demand for natural functionality through the application of emerging ingredients.
Ripe Craft Juice is a new line of cold-pressed, high pressure processed juices launched by FreshBev, which is best known for its Ripe Craft Bar Juice cocktail mixers. FreshBev has partnered with Ocean Spray to source fruit for the line, which debuted with two cranberry varieties and a red grapefruit juice.
The title of “Official Energy Drink of the UFC” is one that previously belonged to zero-calorie energy drink brand Xyience, which ended its 10-year sponsorship of the UFC last September when it was acquired by independent soda company Big Red Ltd.
Premium water is growing fast, there’s a void in the distribution market, and, just as nature abhors a vacuum, Lance Collins can’t stand a chance to go after white space in the supply chain.
A couple weeks ago, Daily Greens unveiled a brand extension called Half Pint, which is a three-SKU line of 8 oz. cold-pressed juice blends designed for kids. It's an interesting move for the green juice-focused brand, and, from our perspective, well-executed in terms of package and formulation.
For budding food and beverage entrepreneurs, early decisions can have long-term ramifications because they ultimately impact one key asset: cash on hand.
The addition of cold brew coffee comes as the latest news in Starbucks’ ongoing push into trending categories. In February the company added coconut milk as a dairy alternative for both its hot and cold beverages.
Describing millennials as “leading the way now,” Califia Farms CEO Greg Steltenpohl and his team are focused on an innovation and marketing strategy that targets consumers within the demographic set.
Amid a constant flow of new entrants to the category, cold-pressed brands, as expected, continue to lean on new and trendy ingredients as a way to innovate and differentiate. However, it was clear that many are also attempting to distinguish themselves via price and package variety.
2015 has already been a year full of happenings for green tea-based beverage brand Steaz.
Circling the show floor, BevNET visited with dozens of the beverage booths at the event and came away with a number of highlights regarding brand innovation, line extensions and new products.