Life On Earth Acquires Just Chill

Functional beverage brand Life On Earth has acquired Los Angeles-based The Chill Group, makers of natural relaxation drink line Just Chill.

Elevator Talk: Liquid Death Aims to Beat Energy Drinks at Their Own Game

In this week’s episode of Elevator Talk, meet Liquid Death -- a water brand that’s looking to make healthy hydration a rebellious experience. Tune in to hear Mike Cessario, Founder of Liquid Death, discuss how the Los Angeles-based brand is using its cool factor to target young consumers looking to stay hydrated in a fun and edgy way.

Review: Fizzy Fox Sparkling Shrub

Fizzy Fox is an upstart line of sparkling shrub drinks that are currently available in three flavors: Pineapple Mint, Berry Cinnamon, and Carrot Ginger Turmeric.

Evolution Fresh Launches Kombucha Line

Evolution Fresh, which is owned by Starbucks, has begun the initial rollout for a six-SKU line of organic kombucha at retailers in seven major U.S. cities: Seattle, Los Angeles, San Francisco, San Diego, Chicago, Boston and New York City.

Trading Up in Tea

Although tea is generally perceived as a better-for-you beverage, millennials are changing the way brands in the category think about innovation.

Fat Profits! The Rise of Keto Beverages

While diet trends come and go, the rapid rise of the ketogenic diet represents a new variation on the evergreen low-carb approach to nutrition.

Indra Nooyi To Step Down as CEO of PepsiCo

Indra Nooyi is leaving PepsiCo as its CEO, ending a run of nearly quarter century of leadership roles at the company. In that time Nooyi became an influential and progressive voice for the beverage industry in corporate America.

Brand Profile: Mother Kombucha Goes Deep in Florida

Looking to create a drink that goes down easy in the Florida heat, Mother founder Tonya Donati has crafted the brand’s identity and products around a light, approachable, and healthy formulation.

League Leaders: BodyArmor, Vitamin Water Take Divergent Paths in Marketing

In steering their respective brands through the modern marketing landscape, better-for-you sports drinks BodyArmor, an independent brand, and Vitamin Water Active, released by The Coca-Cola Company, are taking two distinct approaches to showcasing athletes as part of their 2018 campaigns.

Humm Develops Non-Alcoholic Kombucha Brewing Process

Bend, Ore.-based kombucha maker Humm has developed a new proprietary fermentation process that the company says prevents the liquid from reaching an alcohol by volume (ABV) of over 0.5 percent.

Gallery: July’s New Product Launches

In this gallery, we spotlight a handful of notable new product launches from July, including new plant-based SKUs for Rebbl and Forager Project, a single-serve bottle from Dahlicious and shelf-stable cold brew coffees from Marley.