Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Bev-Alc Growth Looking Smaller, Lighter and More Retro, Per Mintel
As global consumers moderate they’re seeking stronger value, smaller formats, nostalgia, and sensory experiences, according to a new report from Mintel.
Moshi Makes First Move Beyond Beverage with Kettle-Cooked Chips
After six years building around distinctive flavor combinations in sparkling beverages, Moshi founder Alton But is ready to see where else that playbook can take the brand.
CPG Week: Sol-ti’s $30M Marks Win For Shots & Another Chef-Driven Meal Kit
This week, the podcast takes the temperature of the shot category, celebrity chefs impact on meal kits and C4's beer-flavored energy drink.
Review: Goldie Gives Lemonade A Manuka Honey Makeover
The three flavors deliver familiar, crowd-pleasing lemonade and iced tea profiles, with enough sweetness to feel indulgent without reaching the intensity of many mainstream alternatives.
MET-Rx Returns to RTD with High Protein Shake Launch
Protein bar brand MET-Rx is making the leap into RTD with the launch of its MET-Rx 44g High Protein Shake line, debuting online this week. The shakes come in Strawberry Shortcake, Vanilla Milkshake and Chocolate Milkshake flavors. Each 14 oz. bottle contains 44 grams of protein, 6 grams of fiber and up to 2,500 mg of electrolytes, and will retail for $3.47.
Voyage Foods Scales Manufacturing, Cargill Partnership As Ingredient Business Takes Off
Five years in, Voyage Foods has repositioned as an environmentally sustainable ingredient supplier as it scales its new Ohio manufacturing hub.
Recess Preps for Scale with Health-Ade, Poppi Vets Joining in Executive Roles
The functional beverage maker has hired Matthew Sztab as Chief Commercial Officer and Graham Goeppert as SVP of Digital Commerce & Media, signaling the company’s intent to bolster its sales and ecomm divisions after bringing in former Beatbox executive Zech Francis to run marketing earlier this year.
Marketing: Stiller’s Soda Goes Full New York with Katz’s Deli Deal
Stiller’s Soda is leaning further into its New York roots through a new partnership with Katz’s Delicatessen, bringing the better-for-you soda brand to the beloved Lower East Side restaurant.
Straightaway Turns Its Portland Airport Bar Into a Brand Lab
As many ready-to-drink (RTD) brands aim to expand shelf space, Straightaway Cocktails has invested in gate space instead. Three months into its Portland International Airport bar, the company is using the new space to interact with customers in different ways and trial drinks it otherwise wouldn’t be able to test at scale.
Instacart, Gopuff Team Up for Integrated Sales and Advertising Platforms
Online grocery competitors Instacart and Gopuff are joining forces, as the companies announced today that Gopuff will join the Instacart Marketplace and utilize the Instacart Carrots Ads platform to power advertising on its own app in the U.S.
Taste Radio: The Blueprint For A CPG Hero
Scaling a CPG brand isn’t just about finding more ways to grow – it’s about knowing which opportunities are worth pursuing. YC Cheng, the CEO of better-for-you baked goods and pasta brand Hero Bread, shares hard-earned lessons on scaling in CPG, including the hidden costs of expansion and how founders can make smarter decisions about where to place their next bet.
Hoplark Files for Chapter 7 Bankruptcy Liquidation; Signals Potential Lawsuit Against Brooklyn Brewery
Hoplark’s parent company has filed for Chapter 7 bankruptcy liquidation and teased a “potential lawsuit against Brooklyn Brewery,” alleging the New York craft brewery violated a licensing agreement and its fiduciary duties.
Review: Can oHy Crack the Code on Hydrogen Sparkling Water?
The flavor profile is exactly what we'd expect from a well-executed flavored sparkling water: clean, crisp, and lightly flavored without overwhelming the palate.