Another Round for Adult Soda

Like all consumer trends, the circle came back around and consumers started craving flavor again and before we knew it, hard soda was back. Producers are hoping this time the trend is stickier (but maybe less syrupy).

Reports: Diageo Layoffs Hit North American Business Unit

Diageo CEO Dave Lewis is reportedly slashing jobs as part of a reorganization of the struggling alcohol giant, whose portfolio includes Guinness, Johnnie Walker, Smirnoff, Smithwicks, Baileys, Captain Morgan, Crown Royal and Casamigos.

Disruption at Scale: A Conversation with Athletic Brewing CEO Bill Shufelt

At BevNET Live in New York City, Athletic co-founder and CEO Bill Shufelt dug into how he’s tackled the brand’s scaling, how passion and authenticity have been key to Athletic’s resonance with consumers and why investing in grassroots marketing was important for the business.

The Zero Proof Acquires The New Bar For On-Premise Reach

The Zero Proof, a leading ANA beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.

Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors

Most jam brands are built on sugar. Good Good built a business by taking it out. In this episode, Good Good founder and CEO Gardar Stefansson discusses how the Icelandic brand evolved from a struggling stevia startup into a rapidly growing platform of no-added-sugar spreads now sold in approximately 10,000 U.S. stores and 30 countries worldwide.

Review: Neutonic Packs Powerful Productivity

We dive into Neutonic Productivity Drink, a zero-sugar functional beverage line that is positioned around productivity, focus, and cognition.