UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature

Founded four years ago, non-alcoholic apéritif UK-based Botivo is up 408% year-over-year in all retail outlets, according to Circana’s tracking of no-and-low spirits value sales over the last 52 weeks ending June 13. The secret? A product and brand strategy built entirely around pleasure rather than moderation.

Review: We’re Feeling This MateVibe

MateVibe offers an approachable take on the category that leans heavily into a classic iced tea base accented by flavor-specific additions.

Taste Radio: What Are The Most Fundable Concepts In Food & Beverage?

Even in a tough fundraising market, investors are still writing checks. The question is: to whom? This week, we break down the latest CPG investment data and examine why protein-packed, dye-free, and ingredient-conscious startups continue to stand out with investors.