Another Round for Adult Soda
Like all consumer trends, the circle came back around and consumers started craving flavor again and before we knew it, hard soda was back. Producers are hoping this time the trend is stickier (but maybe less syrupy).
Like all consumer trends, the circle came back around and consumers started craving flavor again and before we knew it, hard soda was back. Producers are hoping this time the trend is stickier (but maybe less syrupy).
Diageo CEO Dave Lewis is reportedly slashing jobs as part of a reorganization of the struggling alcohol giant, whose portfolio includes Guinness, Johnnie Walker, Smirnoff, Smithwicks, Baileys, Captain Morgan, Crown Royal and Casamigos.
After launching its Spiked Pop hard soda in February, Owl’s Brew is shaking up its portfolio again with a line of NA mixers.
The founders who built NÜTRL into Canada's top vodka soda are putting that playbook to use again, this time with tequila.
At BevNET Live in New York City, Athletic co-founder and CEO Bill Shufelt dug into how he’s tackled the brand’s scaling, how passion and authenticity have been key to Athletic’s resonance with consumers and why investing in grassroots marketing was important for the business.
In beverage distribution news, sports drink Coco5 hits World Cup cities' airports and smartwater enters PVOLVE fitness studios.
A federal judge has blocked the USDA from allowing five states to prohibit SNAP recipients from using benefits to purchase soda and candy, ruling that the agency exceeded its authority.
The Zero Proof, a leading ANA beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.
As brands born in fitness and nutrition channels migrate to the mainstream, they’re literally bringing a new mentality to the energy category.
Most jam brands are built on sugar. Good Good built a business by taking it out. In this episode, Good Good founder and CEO Gardar Stefansson discusses how the Icelandic brand evolved from a struggling stevia startup into a rapidly growing platform of no-added-sugar spreads now sold in approximately 10,000 U.S. stores and 30 countries worldwide.
Brown-Forman and Sazerac are doubling down on ready-to-drink (RTD) with new releases launching today.
The Federal Trade Commission (FTC) and Southern Glazer’s Wine and Spirits (SGWS) have reached a tentative settlement agreement in the federal agency’s price discrimination lawsuit against the nation’s largest wine and spirits distributor.
Heineken has named former JDE Peet's N.V. executive Rafael (Rafa) Oliveira as the beer company's new CEO and executive board chair.
We dive into Neutonic Productivity Drink, a zero-sugar functional beverage line that is positioned around productivity, focus, and cognition.