Not willing to sit idly as U.S. legislators seek to create and enforce tight, dairy-based definitions for the word “milk,” Ripple Foods launched a new digital media campaign this week that offers its take on the drink’s standard of identity.
An article in Fortune details Nestlé’s complete overhaul of its Nestea iced tea brand, while CNBC reports that a bipartisan group of U.S. Congressmen have introduced legislation aimed at eliminating federal alcohol taxes and updating regulations for kombucha.
The New Beverage Showdown, BevNET’s signature beverage brand pitch competition, will return for its 13th installment at BevNET Live Summer 2017 in New York City. With a $10,000 grand prize, plus massive exposure to the trade and media at stake, 15 emerging beverage brands will be chosen to take the BevNET Live stage in Manhattan on June 13 and 14.
Having originally started as a line of coconut-based juices before eventually morphing into a line of coconut smoothies, Genius is no stranger to innovating and evolving its product lineup and branding. But its latest retrench is the most drastic yet: Genius is no longer a coconut-based beverage.
The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”
PepsiCo CEO Indra Nooyi announced that the company’s low- and reduced-calorie beverages were among its top and fastest-growing products in its 2016 Q4 and year-end report to investors on Wednesday. Spurred by an initiative to create and market healthier products, net revenue from new products has averaged more than $5 billion since 2013.
Speaking with BevNET at KombuchaKon 2017 in Long Beach, Calif., the Gustafsons said their business was growing 200 percent year-over-year, driven primarily by grocery retailers and private offices, as well as coffee shops and juice bars.
Betting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of “ice-steeped” cold brew teas. The company will debut the products, which stretch across three of its brands -- matcha LOVE, TEAS’ TEA Organic and Oi Ocha -- at the upcoming Natural Products Expo West 2017.
Following a successful raise in 2016, Black Medicine is going for a second round of funding via equity-based crowdsourcing site CircleUp, a platform that netted the cold brew coffee maker $1 million last year.
The Leominster, Mass.-based brand unveiled the new line, which will be launching this June in 24 oz. plastic PET bottles and available in Mango, Vanilla and Strawberry varieties, in January at the 2017 Fancy Food Show in San Francisco.
Since we first took a look at B’More Organic back in 2011, the brand, as well as the drinkable yogurt category it lives in, have evolved quite a bit.
Category growth, testing methodology and distribution strategies were just a few of the topics bubbling inside the Long Beach Convention Center over the weekend at the fourth annual KombuchaKon.
San Francisco-based Ritual Coffee Roasters team with Somatik for a THC-infused cold brew coffee, a California lawmaker wants plastic caps tethered to bottles to reduce environmental damage, Whole Foods announces it will close nine stores, and Hint Water CEO Kara Goldin quits NACIE.
Starbucks today announced that a new line of bottled teas under its Teavana brand will soon hit the market in four states. The news comes approximately eight months after Starbucks and Anheuser-Busch InBev (ABI) announced a partnership in which the beer giant would manufacture and distribute the teas.