LOS ANGELES, May 2026
There is a moment in the late afternoon in Jalisco when the light turns warm and orange, and everything it touches—the fields, the cooked agave, the wood of the barrels—holds that warmth. It is the kind of color you do not plan for. You just recognize it.
That is how Head Designer Giovanna Herrera describes the decision to bring color into the new Nosotros bottle.
“The color wasn’t a design choice. It was more of a memory. Jalisco sunsets, cooked agave, oak. We brought the feeling in, then stripped everything else back.” — Giovanna Herrera, Head Designer, Nosotros Tequila & Mezcal
The result is the first brand refresh in Nosotros’s ten-year history: a new bottle design rolling out now across the portfolio, beginning with Blanco and Reposado, with Añejo to follow in summer 2026. The toucan, which has appeared on the Nosotros label since the beginning as a symbol of storytelling native to Latin America, now carries more visual presence—stripped back, more considered, more itself. Gloss against a matte label. The recycled agave fibers on the label are now visible in the right light. 100% recycled glass, as it has always been.
Inside the bottle, the liquid remains additive-free, made from three ingredients: agave, water, and yeast. The agave is mature Blue Weber, harvested as a 50/50 blend from the highlands of Los Altos and the lowlands of El Valle in Jalisco. Nosotros uses a tighter distillation curve than most tequila brands, keeping only the hearts of the distillate. This process results in lower aldehyde levels in the final spirit, making it lighter on the body. At roughly 63 calories per ounce, it is also a lighter choice compared to beer, wine, or whiskey. Citlali Ovalle remains master distiller. Production has moved to NOM 1621, one of Jalisco’s most respected facilities.
Available in CA, FL, IL, TX, WI, NV, AZ; Mexico; and Costa Rica. Ships to 37 states at nosotrostequila.com. In California, Nosotros is distributed through Matagrano, Donaghy Sales, Heimark, Pacific Beverage, and Sunset Distributing.
About Nosotros Tequila & Mezcal Additive-free tequila and mezcal for the health-conscious consumer. Blanco, Reposado, Añejo, Mezcal Mexicano. Hearts-only distillation, mature Blue Weber agave, roughly 63 calories per ounce. drink better. nosotrostequila.com.
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