Chicken Cock Whiskey Celebrates 170 Years with Bold Label Refresh Across Core Collection

Chicken Cock Whiskey, one of America’s oldest whiskey brands, established in 1856, is proud to unveil a comprehensive label refresh for its core portfolio. Launched in alignment with the brand’s 170th anniversary, the new designs personify the brand’s heritage by introducing five unique roosters—Remy, Ricky, Riley, Russell and Rocco—to represent the distinct character of each expression.

The updated labels are now available nationwide on the following core whiskies:

• Remy: Wheated Kentucky Straight Bourbon ($57.99)

• Ricky: Kentucky Straight Bourbon ($59.99)

• Riley: Kentucky Straight Rye Whiskey ($59.99)

• Russell: Kentucky Straight Small Batch Bourbon ($69.99)

• Rocco: Double Oak 10-Year Kentucky Whiskey ($95.99)

Since its inception, Chicken Cock has navigated a path unlike any other distillery. From 19th-century sales by the barrel to surviving the Whiskey Trust era, the brand famously refused to go quiet during Prohibition. By moving operations to Canada, Chicken Cock Rye became a staple of the underground scene, smuggled into iconic venues like Harlem’s Cotton Club. Simultaneously, it survived domestically as a prescribed “medicinal” spirit, often aged 10 to 16 years.

“Few bottle designs capture your eye’s attention like ours do,” says Chicken Cock Whiskey’s Director of Brand Engagement, Will Woodington. “From our iconic chicken wire bottlings to our Prohibition-era medicinal-style bottlings, they represent more than the Chicken Cock brand of today; they represent an important piece of our extensive 170-year history. Throughout this time, Chicken Cock’s bottle and label designs have shifted, moving from Old West saloon-style bottles served in places like Tombstone, AZ, in the 19th century to the elegance and grandeur of the bottles served during Prohibition.”

The refresh maintains the brand’s signature honeycomb glass bottle—a tribute to its medicinal roots—while elevating “The Famous Old Brand” rooster emblem. The new designs simplify the aesthetic for better shelf recognition while highlighting the craftsmanship of the liquid inside.

“While the look may have shifted, the quality and authenticity of Chicken Cock have remained the same since 1856,” Will adds. “Our stunning new label refreshes in 2026 couldn’t come at a better time than during the brand’s 170th anniversary year. This refresh will not only help guide people through our portfolio better but also allow more individuality than ever before between each expression. We look forward to showcasing these new designs to fans across the country in 2026!”

The newly labeled core range is available at fine retailers nationwide and via the Chicken Cock Whiskey online shop.