Lemon Perfect

With over $42.2 million in financing and 40,000 doors nationwide, it’s hard to believe Lemon Perfect has barely even begun to turn on its marketing machine. The Atlanta-based enhanced water brand, founded by CEO Yanni Hufnagel, instead has been as sales-focused as can be with a team of industry sales vets hailing from The Coca-Cola Company and Celsius. The result is a projected $60 million in sales revenue this year, while new investments in its marketing department should supercharge awareness in 2023. That expert execution – which has placed Lemon Perfect nationwide in Costco, CVS, Walmart and Target among other major accounts – certainly helped to bring pop star Beyoncé Knowles-Carter to the cap table, and it’s what makes this company one to watch.