Back to the 2025 winners
06 — Best New Products
Halfday 1/2 & 1/2
Why they won
You might say the world doesn’t need yet another take on the classic Arnold Palmer lemonade-tea cocktail, and you’d be wrong. Halfday’s reduced-sugar version (5 grams per can) is a testament to skillful sweetening and reimagining of a familiar recipe, further earning the growing brand a distinctive edge within the category.