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06 — Best New Products

Jolene

  • 2025 Winner
  • Best New Products
Jolene

Why they won

While the category pushes for more innovation, we sometimes wish more brands would follow Jolene’s narrow focus on simply creating a best-in-class RTD cold brew. From the minimalist can to the liquid inside, Jolene’s black and oat milk latte varieties are both clean and appealing examples of elegance over elaboration. 

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