Back to the 2025 winners
06 — Best New Products
Pablo’s Mate
Why they won
Ready-to-drink yerba mate has been begging for innovation for some time, making Pablo’s recent arrival particularly welcome news. Blending function, fun design, truly differentiated flavors (including both full and zero-sugar brews) and some inspiration from South American soccer, the three-SKU family of 12 oz. cans is a winner.