Beverage School: Learn The Ropes of the Industry
Beverage School is a special half-day “Beverages 101″ session for early-stage entrepreneurs and industry newcomers. It is held the day prior to the full conference and is free for all BevNET Live Summer 2020 attendees. If you're a young beverage brand, these are the benefits of attending Beverage School:
Get Up to Speed
Take a look at the basics of operating and growing a company in the beverage market. Beverage School is an intensive, half-day program designed for beverage startups and industry newcomers.
Identify Keys for Growth
Gain access to expert insights, successful entrepreneur case studies, and a healthy dose of networking. Expect presentations on product development, sales and marketing, supply chain management, distribution and more.
Initiate Critical Conversations
Get a head start on the conversation during a special round table Q&A session. Connect with speakers and additional experts, the ones who know what works and how to make it happen.
If you're already registered to attend BevNET Live Summer 2020, Beverage School registration is included. Please visit your attendee portal to reserve your seat.
Past Beverage School Speakers
Founder/CEO, Mamma Chia
VP of Field Operations, L.A. Libations
Born in Los Angeles, California, Robert Macias was raised in the San Fernando Valley. Robert attended San Fernando Valley College. Soon afterwards, Robert started working at Pickwick Records where he held positions of warehouse supervisor, to sales representative. Robert was instrumental in persuading the Pickwick buyers from a mainstream purchasing pattern to the new the exploding new wave and punk rock scene. Robert was recognized for his bold and visionary views. In 1984, Robert started working for Coca-Cola. Hired as a merchandiser, Robert was quickly moved to sales and held positions throughout the Los Angeles basin. Robert was promoted to District Sales Manager in 1990. In 1996 Robert was appointed to Sales Manager at Los Angeles Sales Center with the objective to build the same culture that he achieved while a District Manager in Sylmar. Robert reengineered the entire sales system and changed the face of sales center. Robert introduced the "Men in Black" reset team. The "Men in Black" were identified as the best of the best merchandisers, but lacked either the desired formal education, training and leadership. With the help of District Managers, Robert developed a weekly training program revolved around communication, business math, volume trends and the ability to rise above. The Men in Black worked closely with the Sales Team, and were assigned key areas in Los Angeles. The objective was to dominate the trade with selected best selling brands, and introducing new beverages. In 1999 Robert was promoted to Branch Manager, Downey Production Center, Downey, California. From 1999 to 2005, Robert managed the Downey, City of Industry, Ventura/Bishop, Sylmar/Lancaster and the Los Angeles Sales Center. It was in Los Angeles, as the Sales Center Manager, where Robert developed many visionary platforms. Robert was the only Sales Center Manager appointed to the company's Atlanta Based Diversity and Inclusion Council. Robert was instrumental in creating Blue Demon energy drink and through area focused taste tests, recommended to the brand team, switching the Coke Zero package from a white package to a black package. Robert also recommended the target audience by reviewing data, and using "no sugar" as the tagline. The sampling platform was Classic Coke, Diet Coke and Coke Zero. In 2016 Robert joined LA Libations as Brand Manager for Arriba Horchata. Robert introduced Arriba to Vallarta Markets, all three SKU's and in over 33 outlets. Since January, 2017 Robert now manages the LAL Field Team as the VP of Field Operations. Robert quickly introduced Repsly, which tracks guidance and results. Robert teaches his team productivity data, and to treat each business with the same tactics Robert learned from his experiences and methods he learned in his 32 years at Coca-Cola. They have successfully developed key areas in the Southern California area. Robert and his team have lead and participated in numerous meetings sharing "the secret sauce", and in trade visits showing others how to win the marketplace. Robert is an active cyclist, kayak fisherman and music fan, Robert lives in Santa Clarita with his wife of 23 years and their son Neil and beautiful daughter Susha. Robert's has two older sons, Rawley who owns Rouleur Brewery in Carlsbad, and Drew who is a Key Account Manager for Stone Brewing, Southern California.
Managing Partner, Cascadia Managing Brands
Bill Sipper is Managing Partner at Cascadia Managing Brands and is one of the food and beverage industry's bright stars, having held senior-level positions at several of the top beverage marketers in the world. His market reach and depth of knowledge of the food and beverage industry includes North America, Asia, Europe as well as Central and South America. Sipper's track record for helping develop rising brands is unparalleled and will be key to any brand's development and deployment. Sipper was Chief Operating Officer of New Leaf Brands before rejoining Cascadia Managing Brands, a company he co-founded in 2003, a recognized consumer packaged goods consulting firm with deep expertise across all key areas of the food and beverage business including planning, sales, marketing, training, finance, operations, logistics, and general management. Before establishing Cascadia, Sipper was Senior Vice President of Marketing at the Ultimate Juice Co. which owned brands such as Naked Juice, Zeigler's Apple Cider, Fantasia, Hansens Smoothies, and Saratoga Mineral Water; President of Robert F. Kennedy Jr.'s Tear of the Clouds; Director of National Sales at Nantucket Nectars; Vice President of Sales, Marketing, Distribution and Operations at Fresh Samantha. Fresh Samantha and Odwalla merged during Mr. Sipper’s tenure and both companies were sold to the Coca Cola Company in 2001; Vice President of Sales and Marketing at Chatham Beverage Company (Clearly Canadian, Old Tyme Soda, and New Amsterdam Beer.. Sipper began his career at Evian Natural Spring Water and helped pioneer Evian to its height in the United States, which in turn helped establish the premium bottled water category in America.
Founder, McGinn eCommConsulting
Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their business on Amazon and ensure continued growth on this powerful platform. As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty brands to establish and strengthen their presence on Amazon. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure a successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally. Visit Betsy at mcginnecomm.com
Board Member & Advisor, Barnhorn Growth Advisors
Brad works closely with leading growth-stage food and beverage companies as a board member and strategic advisor. His work leverages 25 years of company-building experience as entrepreneur, CEO, board member and investor, cutting across all strategic and operational dimensions of successful company-building in the food and beverage space. He currently serves on the Board of Fishpeople, Health Warrior, Simple Mills, Rhythm Superfoods, Biena, Rib Rack, and Red’s All Natural. He previously served on the Board of Krave Jerky, Kevita and Chameleon Cold Brew from these companies early stages through their respective exits as category defining brands to Hershey’s, Pepsi and Nestle. Building upon a foundation in management consulting and investment banking, Mr. Barnhorn’s food and beverage journey began twenty years ago as Founder/CEO of the Fantasia Fresh Juice Company which he built into the leading superpremium fresh juice/smoothie company in the Midwestern United States culminating in a merger with Naked Juice to form the leading national brand in the category which was subsequently acquired by Pepsi. He holds an MBA from the Stanford Graduate School of Business.
Founder & CEO, Wave Soda
Chief Creative Officer, The GRO Agency
Kelly Criswell is a visionary and creative leader, shepherding The GRO Agency as the Chief Creative Officer based in the Los Angeles office. With a fierce love of beverage branding and a 16+ year career in CPG brand development and packaging design, Kelly will relentlessly push brands to the next level for success on shelf. Over her career she has worked with such notable brands as Dunkin’ Donuts, Nestlé, Premier Nutrition, Diageo, and Red Bull. Her latest modus operandi is harnessing her extensive experience in CPG to help entrepreneurs and start-ups launch their brands. Her current passion project is Kabaki Kenyan Purple Tea- she has teamed up with the founder Martin and helped him position, brand, package, and develop go-to-market strategy for a 2018 launch. When she’s not obsessively taking photos in grocery stores (say hi if you see her!) she’s painting or hiking with her two kids.
Managing Partner, Whipstitch Capital
Michael Burgmaier is a Co-Founder and Managing Director with Whipstitch Capital, an investment bank that provides private placement and buy-side / sell-side mergers & acquisitions advisory services for leading consumer products companies in the healthy, organic, natural and/or functional food, beverage, supplements, personal care and related retail companies. He has helped complete over 50 transactions for clients such as KeVita, Uncle Matt’s Organics, Essentia Water, Spindrift, The Switch, Redd Bar, Peeled Snacks, Blake’s All Natural Foods and Otter Creek Brewing Company. Mike has been active in the M&A and private equity/VC consumer space since early 2004; previously he was a Consultant with Bain & Co. In 2008, Burgmaier was named as a "40 Under 40" leader in the Natural Products Industry by Natural Foods Merchandiser. Mike has an MBA from the Tuck School of Business at Dartmouth, an MPP from Duke University and a BA in Economics from Boston College.
When: 12:00 - 5:00 PM ET on Tuesday, June 9th
Registration: Registration is free for BevNET Live attendees and can be accessed through the attendee portal. Seating is limited to 60 attendees.
Topics: Product design, introduction to sales channels, legal keys for beverage startups, the importance of branding, funding, and best business practices.
Format: 3.5 hours of presentations, followed by round table discussions with speakers and additional experts.