New Beverage Showdown 18: Your Beverage in the Hot Seat
Gain Awareness and Feel Like an Industry Celebrity
Pitch your brand to industry movers and shakers and benefit from heavy exposure before, during, and after the conference. Build the momentum needed to approach key retailers and investors, and meet strategic partners with ideas to take your brand to the next level.
Go Next Level with Newfound Knowledge and Partners
Hear from trailblazers that have been there and know the path the success. Be approached by attendees reacting to your product and pitch. Hear what others are doing and fuel ideas for your own business plan.
Test Your Mettle Against the Next Big Brands in the Market
Compete against the top new beverage brands. Get asked the tough questions and see if you have the answers. Receive two rounds of valuable feedback from an expert judging panel.
Everything You Need to Know
New Beverage Showdown Champions
What Past Competitors Are Saying
"The New Beverage showdown was a great experience. It provided insightful feedback from industry experts, and helped open doors to vital resources to help us continue to grow our brand. Most importantly, we had a blast!" - Stephen Ellsworth, Co-Founder, Mother Beverage, New Beverage Showdown 12 Winner
"Being a part of the BevNET Live 2015: New Beverage Showdown helped create brand awareness for MALK within the beverage industry. Many doors opened from raw materials to distribution after our participation. For any new beverage business looking to make the right connections, I would highly recommend participating in this amazing event!" - August Vega, CEO, MALK, New Beverage Showdown 10 Winner
"Winning Bevnet's New Beverage Showdown has given RAU the highlighted exposure necessary to develop strong supply chain, distribution and national marketing relationships." - Daren Meyers, Co-Founder, RAU, New Beverage Showdown 9 Winner
"We approached the BevNET New Beverage Showdown with the sole intent of winning it all. That caused us to sharpen up in every way and to really question all aspects of the business, because we’d have to ace live presentations to industry experts. That self-evaluation truly helped us on our path to understanding the “what,” “how,” and “why” behind Health-Ade at a critical time in our growth." - Justin Trout, Co-Founder & COO, Health-Ade Kombucha, New Beverage Showdown 6 Winner
CEO & Founder, BevNET.com
As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, BevNET Magazine, Brewbound.com, BevNET FBU and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.
Group Director, Venturing & Emerging Brands, Coca-Cola
Creative Director, Interact Boulder
Fred Hart is the creative director and a partner at Interact, a Boulder-based branding and design firm. Fred’s CPG experience includes work in multiple bleeding-and-leading edge food categories, as well as nearly every beverage category imaginable. Notable brands he’s worked with over his career include Monster Energy, Dogfish Head Brewery, Mike’s Hard Lemonade and International Delight.
Co-founder and Vice President, Cambridge SPG
Polina Chebotarev is the co-founder and vice president of Cambridge SPG, an investment firm focused on innovative and healthy consumer brands. Its portfolio includes stakes in Foodstirs, Once Upon a Farm and Owl’s Brew. Polina has over a decade of experience in real estate, angel and venture capital and is passionate about empowering female entrepreneurs and securing investment for women-owned businesses.
Sr. Category Manager for Beverages, KeHE Distributors
Julie is the Senior Category Manager of Shelf Stable Beverages for KeHE, which is one of the leading U.S. distributors of natural and specialty food products. Prior to her role at KeHE She has held management positions at Kroger, Coca-Cola and Safeway. She brings a diverse breadth of industry knowledge that has been the platform for her passion to find the items, trends and programs that drive success.
VP of Marketing & Innovation, VEB Coca-Cola
Kellam Mattie is the Chief Marketing Officer & Vice President of Marketing and Innovation for the Venturing & Emerging Brands (VEB) business unit of The Coca-Cola Company. She is responsible for leading all VEB brand businesses and for leading mission-seeking and nurturing new opportunities to build the next generation of growth.
Co-Founder & Managing Partner, Founder, Zico, Powerplant Ventures
Mark is the Co-Founder and Managing Partner of Powerplant Ventures (PPV), an plant-centric investment fund whose investments include Beyond Meat, Ripple Foods, REBBL and Vive Organics. He’s also the founder ZICO Beverages, which under his leadership, became one of the fastest growing beverage brands in the world and was acquired by The Coca-Cola Company in 2013.
The New Beverage Showdown 17 Application is CLOSED. Apply for Next Year's Competition.
If you are interested in applying, please send us a short note below. A member of the BevNET team will respond promptly with answers to your questions and/or access to the application.