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Posted by Ray Latif at 12:19 PM on November 11, 2011  Kraft Foods is planning to launch a new caffeinated version of its MiO “water enhancer” in December, according to an article in the Financial Times. With MiO Energy, Kraft will utilize its vast sales and marketing force and powerful distribution channels to begin competing in a US energy drink market with annual sales estimated at $6 billion.
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Posted by Jeffrey Klineman at 11:26 AM on November 11, 2011  Expanding off a controlled upstate New York launch, Karma Wellness Water, a new “mix-to-drink” water that rolled out in late summer, has added two key distributors.
The brand, started by Jolt Cola founder C.J. Rapp and Snapple veteran Jeff Platt, is moving into both Polar in Massachusetts and Connecticut and De Cresente in Albany, N.Y.
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Posted by Ray Latif at 11:00 AM on November 11, 2011  A little over a month ago, Ginseng UP, a company that produces a line of ginseng-laden carbonated soft drinks – and long believed by many to be one of dozens of businesses owned or controlled by the controversial…
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When Deluxe Honeydrop first launched, it was packaged in a PET bottle and felt very much like an enhanced water play. Recently, the brand has been relaunched in a very attractive 14 ounce glass bottle. Aside from just the visual…
