Suja

Product of the Year
2013 was a big year for Suja. Establishing itself as the independent “flavor” of the HPP juice set, Suja forged a middle path between the cleanse focus of some brands and the more traditional juice orientation of others. More than any other product, Suja has redefined the RTD juice concept as beyond fruit or vegetable agnosticism, creating a next generation mix that incorporates on trend spices and extracts. With flavors that pop rather than meld, Suja has paved the runway to bring consumers into the next generation of natural functionality. As a company, Suja has run like crazy to support the brand in its core channel while building the sales, marketing and production infrastructure that can allow it to follow through. Congratulations to Suja, BevNET’s Product of the Year for 2013.