SUMMER 2020 | JUNE 10+11 | NYC
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Brew Dr.’s Matt Thomas Talks Evolving While Scaling



Regardless of what any one entrepreneur might claim, brands change once money and success arrive. Rather than something to be feared, however, that evolution should be something that brand leaders embrace as they grow and scale, according to Matt Thomas. As the founder and CEO of Brew Dr. Kombucha, Thomas has seen his own perspective, priorities and outlook on business transform over time as his company went from scrappy startup to fast-growing player in a niche category to now being one of a select handful of national kombucha brands.

In this video of his presentation at BevNET Live Winter 2019 in Santa Monica, California, Thomas discussed how beverage entrepreneurs can adapt and thrive as they face the challenge of scaling, sharing the importance of adopting a mindset that embraces constant growth and reflected on his day-to-day work building Brew Dr. over the course of 14 years.

Beverage Industry All-Stars Have Spoken at BevNET Live

  • Matt Thomas, CEO & Founder, Brew Dr. Kombucha - POSTPONED - BevNET Live Summer 2020

    Matt Thomas

    CEO & Founder, Brew Dr. Kombucha

  • Mike Messersmith, General Manager, Oatly - POSTPONED - BevNET Live Summer 2020

    Mike Messersmith

    General Manager, Oatly

    Mike Messersmith, General Manager, Oatly - POSTPONED - BevNET Live Summer 2020

    Mike Messersmith

    General Manager, Oatly

    Mike is the General Manager for OATLY leading all aspects of business and brand development in North America. OATLY makes vegan, plant based food and beverage products made out of oats and was originally founded in Sweden over 25 years ago. Prior to joining OATLY and launching it in the US, Mike held a variety of marketing and commercial roles at The Nature’s Bounty Co, Chobani, and PepsiCo. Before starting his career in CPG, Mike served as an Officer in the Navy in a variety of roles including nuclear engineering management on aircraft carriers. He has his MBA from Harvard Business School, a Masters in Engineering Management from Old Dominion University, and his undergraduate degree from Duke University. He lives in Manhattan with his wife and their dog.

  • Sarah Alderson, Divisional Merchandise Manager, Chilled Packaged Goods, Walmart - POSTPONED - BevNET Live Summer 2020

    Sarah Alderson

    Divisional Merchandise Manager, Chilled Packaged Goods, Walmart

    Sarah Alderson, Divisional Merchandise Manager, Chilled Packaged Goods, Walmart - POSTPONED - BevNET Live Summer 2020

    Sarah Alderson

    Divisional Merchandise Manager, Chilled Packaged Goods, Walmart

    Sarah has spent the last 10 years in the food business at Walmart. During this time she has held roles in private brands, sustainability as well as various buying roles in merchandising. She’s currently leading the refrigerated buying teams to cultivate a new shopping experience. She is passionate about growing American entrepreneurs and creating new models for growth.

  • Alex Marx, Director, Growth Solutions, KeHE Distributors - POSTPONED - BevNET Live Summer 2020

    Alex Marx

    Director, Growth Solutions, KeHE Distributors

    Alex Marx, Director, Growth Solutions, KeHE Distributors - POSTPONED - BevNET Live Summer 2020

    Alex Marx

    Director, Growth Solutions, KeHE Distributors

    Alex is a Director on the Growth Solutions team at KeHE Distributors, where he develops retail category management solutions based on analytics, consumer insights, and category trends. Alex has been serving at KeHE for nine years and has held positions in Sales, eCommerce, Space Management, and Category Management. Alex has been specializing in the beverage category for years, although his expertise is all-things natural/specialty. Alex received his Bachelor of Business Administration in Food & Consumer Packaged Goods Marketing from Western Michigan University.

  • Jason Cohen, Founder/Co-CEO, Halen Brands - POSTPONED - BevNET Live Summer 2020

    Jason Cohen

    Founder/Co-CEO, Halen Brands

    Jason Cohen, Founder/Co-CEO, Halen Brands - POSTPONED - BevNET Live Summer 2020

    Jason Cohen

    Founder/Co-CEO, Halen Brands

    Jason Cohen, Founder/Co-CEO, grew up in Northern NJ where his parents were prodigies of immigrant parents that came over to America seeking refuge. Jason attended the University of Maryland at College Park where he earned a BS in Marketing and Minor Finance. After college Jason went on to work for Northwestern Mutual Life where he quickly became one of the top producing insurance salesmen in the country. Utilizing his interpersonal skills Jason networked with his clients in effort to find his true passion. Eventually leading him to create a better way to eat without sacrificing taste and style. In 1999 Jason founded Mamma Says, a food manufacturing company that produced biscotti and cookies in a plant he built in upstate NY with the money he saved from his insurance sales. Working insurance by night and plant by day... In a few years, the company was able to establish a national brand where Jason partnered with Kellogg’s to grow the brand even further.. In 2005, the business was sold to NONNIS Inc., a portfolio brand of Windpoint Partners for 4x revenue. In 2005, Jason co-founded World Gourmet Marketing, creating better-for-you snacks under the flagship brand Sensible Portions, which included snacks such as Nationally recognized Veggie Straws,.. Under his management, the company achieved double-digit growth and became one of the fastest rising snack food industry purveyors. The company grew to just under $100MM in 4yrs. In 2010, World Sensible Portions brand sold for $110MM to The Hain Celestial Group, one of the leading providers of organic and natural foods. While at Hain Celestial, Jason served as President of the Club and Snack Division. In 2011, Jason founded Rickland Orchards, the first shelf stable Greek yogurt brand. In October 2013, after sales soared to $50 million in just 18 months, the company was sold for $57.5 million to B&G Foods, a public company. In 2013, Jason partnered with the founders of SkinnyPop Popcorn an early stage better for you play on popcorn. In 2014, Jason received the Ernst & Young Entrepreneur of the Year Award in the Excellence in Emerging category in the New Jersey region. in 2015 after enormous success SkinnyPop went public for 1.4 billion in shareholder value through Goldman Sachs and was recently acquired by Hershey’s. In January 2015, Jason co-founded Halen Brands, Inc., which quickly funded Chef’s Cut Real Jerky a premium jerky brand in March 2015. In July 2015 Halen Brands, Inc partnered with Core and most recently acquired OWYN. Which stands for ONLY WHAT YOU NEED. A simple clean approach to plant-based protein without compromising taste or style. In 2015 Jason and his wife Jamie created an Entrepreneurship Endowment at the University of Maryland to assist the Dingman Center of Entrepreneurship at the University of Maryland. In 2017 Jason was nominated to the University of MD Smith School Advisory Board and Mass Eye & Ear Advisory Board. In addition, Jason set up a foundation for Traumatic Brain Injury & Concussion Research at the University of Miami in 2017. In 2018 CORE HYDRATION, one of Halen Brands' strategic investments, sold to Keurig Dr. Pepper for $525mm In 2018 Halen Brands launched REAL FOOD FROM THE GROUND UP, utilizing cauliflower as its main ingredients to create a full line of snacks, crackers and chips. In 2019 Jason was nominated to University of Maryland Board of Trustees Jason currently resides in Northern NJ with his wife Jamie and two beautiful daughters Jordan and Hailey.

  • Nick Giannuzzi, Managing Partner, The Giannuzzi Group, LLP - POSTPONED - BevNET Live Summer 2020

    Nick Giannuzzi

    Managing Partner, The Giannuzzi Group, LLP

    Nick Giannuzzi, Managing Partner, The Giannuzzi Group, LLP - POSTPONED - BevNET Live Summer 2020

    Nick Giannuzzi

    Managing Partner, The Giannuzzi Group, LLP

    From Harvard University to New York University School of Law to a chic business residence in the Meatpacking District of NYC, Nicholas Giannuzzi is a partner and founder of The Giannuzzi Group, LLP. Started in 2011, the “Giannuzzi Group” has since become the leading law firm for nearly 500 high-growth consumer brand companies in the natural, better for you food and beverage industry. Among the firm's many clients – both present and historic – are some of the industry’s most successful and fastest growing companies such as Glaceau (creator of VitaminWater and SmartWater), Pirate’s Booty, Pretzel Crisps, Vita Coco, Siggi’s, WTRMLN WTR, Mamma Chia, Sir Kensington’s, Hint, Califia Farms, Krave, HappyBaby, Chameleon Cold Brew, Essentia, Rhythm Superfoods, Peeled, Runa, Oatmega, Sugarfina, Juice Press and many more. In addition to day-to-day legal services, advice and guidance the Giannuzzi Group has assisted its clients in over 500 financing transaction and in nearly 50 exits to strategics and PE funds, including but not limited to sales to Coke, Pepsi, General Mills, Group Danone, Hersheys, Hain Celestial, Amplify, Bacardi, White Wave and many other multi-national companies and some of the largest PE funds. In the last year, the firm has overseen the sale of KRAVE Jerky to The Hershey Company, the partial sale of Suja Juice to The Coca-Cola Company, the acquisition of Wallaby Yogurt by WhiteWave Foods, the sale of YummyEarth to the Riverside Company and the firm is currently working on multiple sales transactions in the 100s of millions of dollars for its other food and beverage clients. The Giannuzzi Group has an un-paralleled understanding of the industry and works tirelessly to serve its clients and to create positive relationships with all of the investors, co-packers, distributors, brokers, acquirers, service providers and difference makers throughout the industry so that we can shares these relationships with our clients.

  • Tom First, Founder, TF Ventures - POSTPONED - BevNET Live Summer 2020

    Tom First

    Founder, TF Ventures

  • Maya French, Co-founder, Koia - POSTPONED - BevNET Live Summer 2020

    Maya French

    Co-founder, Koia

    Maya French, Co-founder, Koia - POSTPONED - BevNET Live Summer 2020

    Maya French

    Co-founder, Koia

    Maya French is a Co-Founder of Koia, the protein packed, 100 percent plant-based beverage that uses natural ingredients to deliver deliciously nutritious flavors. French struggled with food-based allergies, such as being lactose intolerant her whole life, until she discovered the benefits of plant-based proteins when college friend and fellow Koia Co-Founder, Dustin Baker, was testing out recipes in his Chicago kitchen. At this moment, French realized her calling was to create a functional product that would contribute to providing consumers with a healthier lifestyle. With only experience in journalism and fashion retail, French took a leap of faith into unknown territory to follow her dreams and partnered with Baker to launch Koia. Discovering an innovative dairy and soy-free option with a balance of high protein and low sugar made French look and feel better as she committed to a healthy diet change. After years of trials and customer research, she has become a natural foods industry expert and professional. Her focus now is on growing the Koia brand and driving awareness among consumers of how plant based, healthy lifestyle choices can benefit them. “As someone who is lactose-intolerant, there aren’t many protein products that aren’t dairy-based. I make it my personal mission as a co-founder to let everyone know they have Koia as an option,” French says. Besides being dairy-free, French’s favorite thing about Koia is that it is sweet but not high in sugar. “You can still have the taste profile you want without the guilt,” she comments. She is also a fan of how Koia uses only simple ingredients that consumers can actually recognize, making it clear what you're consuming every time you drink a Koia! With the help of French, Koia launched nationally at Whole Foods Market and quickly scaled to become the most productive refrigerated protein brands in the natural channel within 18 months of inception, and is now sold in 5,000 stores across the country.

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Next Event: BevNET Live Summer 2020 in NYC

The next BevNET Live conference takes place at the Metropolitan West on June 10 and 11 in New York City. More than 800 beverage industry founder and executives will come together to discover what's next for the industry and move their businesses forward. Plan ahead and secure your seat at the two-day conference. Early registration savings of $200 per ticket ends May 1st.

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