SUMMER 2020 | JUNE 10+11 | NYC
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KeHE: How Distributors Respond as Categories Evolve



As the beverage industry continues to evolve, with new trends and innovations often appearing suddenly and rising rapidly, it’s critical that distributors keep pace with changing consumer demands. As one of the leading natural channel distributors, it’s a lesson that KeHE has purposefully integrated into its business strategy.

In this video recorded at BevNET Live Winter 2019 in Santa Monica, California, KeHE’s Katie Paul, VP of category management and growth solutions, and Alex Marx, director of growth solutions, discuss how the distributor is embracing blurring category definitions and utilizing new technology to stay ahead of the industry, as well as how brands can act quickly and adapt to a constantly changing marketplace.

Beverage Industry All-Stars Have Spoken at BevNET Live

  • Alex Marx, Director, Growth Solutions, KeHE Distributors - POSTPONED - BevNET Live Summer 2020

    Alex Marx

    Director, Growth Solutions, KeHE Distributors

    Alex Marx, Director, Growth Solutions, KeHE Distributors - POSTPONED - BevNET Live Summer 2020

    Alex Marx

    Director, Growth Solutions, KeHE Distributors

    Alex is a Director on the Growth Solutions team at KeHE Distributors, where he develops retail category management solutions based on analytics, consumer insights, and category trends. Alex has been serving at KeHE for nine years and has held positions in Sales, eCommerce, Space Management, and Category Management. Alex has been specializing in the beverage category for years, although his expertise is all-things natural/specialty. Alex received his Bachelor of Business Administration in Food & Consumer Packaged Goods Marketing from Western Michigan University.

  • Katie Paul, VP, Category Management & Growth Solutions, KeHE Distributors - POSTPONED - BevNET Live Summer 2020

    Katie Paul

    VP, Category Management & Growth Solutions, KeHE Distributors

    Katie Paul, VP, Category Management & Growth Solutions, KeHE Distributors - POSTPONED - BevNET Live Summer 2020

    Katie Paul

    VP, Category Management & Growth Solutions, KeHE Distributors

    Katie is currently Vice President, Category Management & Growth Solutions at KeHE Distributors, where she develops supplier and retailer category management solutions based on analytics, consumer insights, and category trends. Katie has been serving at KeHE for ten years and has held positions in Analytics, Pricing, Integration, Category Management, and Smart Growth Solutions. Katie received her Bachelor of Business Administration in Food & Consumer Packaged Goods Marketing from Western Michigan University. In 2015, Katie was named one of Griffin Report’s Food Marketing “40 Under 40” in 2015. She received her EMBA degree in Food Marketing at Saint Joseph’s University in June 2017 and is currently applying that knowledge back into the industry.

  • Kara Goldin, Founder & CEO, Hint Inc. - POSTPONED - BevNET Live Summer 2020

    Kara Goldin

    Founder & CEO, Hint Inc.

  • Greg Steltenpohl, Co-Founder & CEO, Califia Farms - POSTPONED - BevNET Live Summer 2020

    Greg Steltenpohl

    Co-Founder & CEO, Califia Farms

  • GT Dave, Founder & CEO, GT’s Living Foods - POSTPONED - BevNET Live Summer 2020

    GT Dave

    Founder & CEO, GT’s Living Foods

    GT Dave, Founder & CEO, GT’s Living Foods - POSTPONED - BevNET Live Summer 2020

    GT Dave

    Founder & CEO, GT’s Living Foods

    GT Dave is the category creator of the Kombucha industry with his line of #1 selling products known as GT's Kombucha & Synergy. Over 20 years ago while he was barely a teenager, GT started brewing and bottling his authentic organic raw Kombucha in his parent's kitchen in Los Angeles.  Since then, he has expanded his company's portfolio beyond Kombucha and has once again become a pioneer of cutting-edge wellness offerings including non-dairy kefirs, non-dairy raw coconut yogurts, probiotic shots, adaptogenic teas, and much more.   GT continues to be the creative and visionary force behind all of GT's Living Foods while allowing the company to remain family-owned and operated. 

  • Todd Carmichael, CEO & Co-Founder, La Colombe - POSTPONED - BevNET Live Summer 2020

    Todd Carmichael

    CEO & Co-Founder, La Colombe

    Todd Carmichael, CEO & Co-Founder, La Colombe - POSTPONED - BevNET Live Summer 2020

    Todd Carmichael

    CEO & Co-Founder, La Colombe

    Todd Carmichael is the co-founder and CEO of La Colombe Coffee, a premier coffee roaster and retailer. Carmichael has lived and breathed coffee for over three decades. By pressing the limits of taste, service, and most notably, coffee sourcing – visiting the world’s developing countries to responsibly gather the planet’s best coffee – Todd has converted the nation’s culinary elite into La Colombe drinkers. Along the way, he has made his company the country’s leading coffee roaster while managing it philanthropically. Fueled by Todd’s passion to push the U.S. coffee scene forward, La Colombe sits at the forefront of the ethical trade movement and regularly dabbles in new terrain, inventing ground-breaking new brewing devices and beverages, such as the first ever Draft Latte. He is also the host of two Travel Channel series, “Dangerous Grounds” and “Uncommon Grounds.”

  • Jason Cohen, Founder/Co-CEO, Halen Brands - POSTPONED - BevNET Live Summer 2020

    Jason Cohen

    Founder/Co-CEO, Halen Brands

    Jason Cohen, Founder/Co-CEO, Halen Brands - POSTPONED - BevNET Live Summer 2020

    Jason Cohen

    Founder/Co-CEO, Halen Brands

    Jason Cohen, Founder/Co-CEO, grew up in Northern NJ where his parents were prodigies of immigrant parents that came over to America seeking refuge. Jason attended the University of Maryland at College Park where he earned a BS in Marketing and Minor Finance. After college Jason went on to work for Northwestern Mutual Life where he quickly became one of the top producing insurance salesmen in the country. Utilizing his interpersonal skills Jason networked with his clients in effort to find his true passion. Eventually leading him to create a better way to eat without sacrificing taste and style. In 1999 Jason founded Mamma Says, a food manufacturing company that produced biscotti and cookies in a plant he built in upstate NY with the money he saved from his insurance sales. Working insurance by night and plant by day... In a few years, the company was able to establish a national brand where Jason partnered with Kellogg’s to grow the brand even further.. In 2005, the business was sold to NONNIS Inc., a portfolio brand of Windpoint Partners for 4x revenue. In 2005, Jason co-founded World Gourmet Marketing, creating better-for-you snacks under the flagship brand Sensible Portions, which included snacks such as Nationally recognized Veggie Straws,.. Under his management, the company achieved double-digit growth and became one of the fastest rising snack food industry purveyors. The company grew to just under $100MM in 4yrs. In 2010, World Sensible Portions brand sold for $110MM to The Hain Celestial Group, one of the leading providers of organic and natural foods. While at Hain Celestial, Jason served as President of the Club and Snack Division. In 2011, Jason founded Rickland Orchards, the first shelf stable Greek yogurt brand. In October 2013, after sales soared to $50 million in just 18 months, the company was sold for $57.5 million to B&G Foods, a public company. In 2013, Jason partnered with the founders of SkinnyPop Popcorn an early stage better for you play on popcorn. In 2014, Jason received the Ernst & Young Entrepreneur of the Year Award in the Excellence in Emerging category in the New Jersey region. in 2015 after enormous success SkinnyPop went public for 1.4 billion in shareholder value through Goldman Sachs and was recently acquired by Hershey’s. In January 2015, Jason co-founded Halen Brands, Inc., which quickly funded Chef’s Cut Real Jerky a premium jerky brand in March 2015. In July 2015 Halen Brands, Inc partnered with Core and most recently acquired OWYN. Which stands for ONLY WHAT YOU NEED. A simple clean approach to plant-based protein without compromising taste or style. In 2015 Jason and his wife Jamie created an Entrepreneurship Endowment at the University of Maryland to assist the Dingman Center of Entrepreneurship at the University of Maryland. In 2017 Jason was nominated to the University of MD Smith School Advisory Board and Mass Eye & Ear Advisory Board. In addition, Jason set up a foundation for Traumatic Brain Injury & Concussion Research at the University of Miami in 2017. In 2018 CORE HYDRATION, one of Halen Brands' strategic investments, sold to Keurig Dr. Pepper for $525mm In 2018 Halen Brands launched REAL FOOD FROM THE GROUND UP, utilizing cauliflower as its main ingredients to create a full line of snacks, crackers and chips. In 2019 Jason was nominated to University of Maryland Board of Trustees Jason currently resides in Northern NJ with his wife Jamie and two beautiful daughters Jordan and Hailey.

  • Clayton Christopher, Co-Founder,  CAVU Ventures - POSTPONED - BevNET Live Summer 2020

    Clayton Christopher

    Co-Founder, CAVU Ventures

    Clayton Christopher, Co-Founder,  CAVU Ventures - POSTPONED - BevNET Live Summer 2020

    Clayton Christopher

    Co-Founder, CAVU Ventures

    Clayton is passionate about entrepreneurship and loves helping small food and beverage companies scale. Based in Austin, Texas, he is strategically positioned at the epicenter of a growing culture of consumer innovation. He is the Founder and former CEO of Sweet Leaf Tea, a company he started in 1998 with $12k in savings and a recipe from his grandmother. Sweet Leaf grew to a nationally recognized brand and was sold to Nestle in 2011. Following his success at Sweet Leaf Tea, Clayton co-founded and was CEO at Deep Eddy Vodka. Deep Eddy became the fastest growing spirits brand in the United States and was sold to Heaven Hill Distilleries in August of 2015. Clayton is also the Co-founder of Rhythm Super Foods, CAVU Venture Partners, Waterloo Sparkling Water, Mighty Swell, Naturally Austin, and SKU. In 2006 he was awarded the Ernst & Young Entrepreneur of the year for Central Texas and is a recipient of the Austin Under 40 Austinite of the Year Award. Clayton currently resides in Austin, TX with his beautiful wife, Carly, and their two children.

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Next Event: BevNET Live Summer 2020 in NYC

The next BevNET Live conference takes place at the Metropolitan West on June 10 and 11 in New York City. More than 800 beverage industry founder and executives will come together to discover what's next for the industry and move their businesses forward. Plan ahead and secure your seat at the two-day conference. Early registration savings of $200 per ticket ends May 1st.

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