Back to the 2007 winners
Best Marketing Campaign
Fred
Why they won
Winner: Fred
Sometimes, it pays to be an unassuming, all around good guy. At least, that’s what the folks who make Fred have convinced us. Combining a quirky, viral, Web-based introduction strategy with the ever-engaging flask bottle design and a punchy, ironic print campaign, people are learning that when it comes to presentation, Fred is the total package.
Blog by Fred and friends
Sometimes, it pays to be an unassuming, all around good guy. At least, that’s what the folks who make Fred have convinced us. Combining a quirky, viral, Web-based introduction strategy with the ever-engaging flask bottle design and a punchy, ironic print campaign, people are learning that when it comes to presentation, Fred is the total package.
Blog by Fred and friends