Best Packaging Innovation


Winner: NOS
The 22 oz. NOS bottle, with a gas canister shape licensed from the original NOS Nitrous Oxide System, has given a major boost to this auto enthusiast-oriented energy drink. When a new package is enough to bring up the fortunes of your entire line – and open up new sales channels like after-market auto parts stores (which are ground zero for the drink’s targeted consumers), it’s an innovation worth recognizing. With nods to flask waters like Fred, SEI and Liquid Salvation, the Sweet Leaf lemonade jar, and the dosage cup atop the new iteration of Borba.

NOS Energy web site