Brand of the Year

BodyArmor

BodyArmor’s arc is different from that of many entrepreneurial brands in that it has always worked on a different scale. From fundraising firepower to distribution range to grand overall ambition, the brand, with co-founders like Mike Repole and Lance Collins, and a team that has included top notch athletes as investors, has worked its kinks out on a national scale, improving flavors, packaging, and portfolio while keeping retailers and distributors on board and encouraged by their growing success. Did money get spent? Sure. Were expectations high? Absolutely. But that just meant that Repole, Kobe and co. had to bring things home via a deal with a strategic in order to truly be regarded as a triumph. For delivering on those grand ambitions -- to investors, consumers, distributors, and for themselves, the BodyArmor team has built the brand of the year.