Rising Star


When FORTO Coffee Shots debuted in 2015, the energy shot space was still a one-brand show where hundreds of competitors had come and gone. But in a few short years, FORTO has expanded from niche startup with fun packaging into a national brand with more than 50,000 points of sale and counting. The company has found a home in Keurig Dr Pepper’s revamped allied brands portfolio, partnered with household names like Hershey’s, and is now looking to build beyond shots with a full-size RTD energy coffee. With support from stakeholder JAB Holdings Company, FORTO appears poised to continue its rapid growth in 2019 as it establishes new brand partnerships with Green Mountain and Krispy Kreme and stakes out a larger share of grocery coffee aisles across the country.