TWRL Milk Tea
As awareness of boba and milk tea continues to rise in the U.S., standing out in the increasingly saturated category can create a challenge for CPG brands. However, Twrl M!lk Tea has been doing just that, thanks to its vibrant branding, light sweetness, plant-based ingredients (pea milk in place of traditional dairy) and overall fun and innovative design from liquid to package. Available in three flavors – Hojicha Roasted Green, Original Black and Supreme Jasmine– the nitro-infused plant-based milk teas have just 40-50 calories per 7.5 oz. can and are sweetened with agave syrup. Between its non-traditional incorporation of plant-based dairy and great taste, this milk tea is one of the best we have tried in 2022.