KickStand
In a sea of similar products, KickStand is lighting its own fiery path. The three-SKU line — Roasted Jalapeño Cucumber, Charred Pineapple Poblano, Torched Peach Chipotle — has staked its identity on a clear point of differentiation, adding a touch (or more) of spicy heat to a base of vodka, fruit juice and natural flavors. The result is unique and crushable, and might be the extra kick of innovation that the RTD cocktail category needs.