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Sports Drinks Sprint Ahead
Halfway through 2026, sports drinks appear to have hit their stride.
Overview
Halfway through 2026, sports drinks appear to have hit their stride — powered by a mix of established titans and young emerging brands.
The category has grown sales 8.5% in the trailing 12-week period ended June 13, according to an analysis of Nielsen sales data reported by Goldman Sachs Equity Research. With interest in hydration and electrolytes still rising, we take stock of what’s happened so far — and what to watch for next.
The top-line numbers are exactly the kind of volume-driven sales growth that indicates real strength, with minimal movement on price — though a steady ramp in promotional activity has helped carry it there.
See what's really driving sports drinks' 8.5% growth — and who's winning it
Insiders get the numbers · analysis · 3 launches · who’s up / down · what to watch — plus every one of the 2,000+ launches behind it, filterable in the Explorer. Read it in 6 minutes.
6 min read · BevNET · First half 2026
