Introducing the
2026 Launch
Explorer
See the trends behind 2,000+ new CPG products.
Available to BevNET, Nosh and Brewbound Insiders.
Welcome to the 2026 Launch Explorer
Welcome to BevNET CPG Media’s exclusive insights package, a unique blend of tools and reported analysis designed to give the BevNET, Nosh, and Brewbound audiences what they need to understand the current marketplace, assess competitive opportunities and identify key areas of growth in the retail and product environment.
From coconuts and celebrities to tariffs and oil shocks, the first half of 2026 was one of the wildest, most unpredictable stretches the food and beverage business has faced in a long time.
Even as protein’s popularity started to undermine whey supplies, regulatory uncertainty has buffeted rising product types like hemp-based THC. Even caffeine is getting extra scrutiny from the feds, while state-run SNAP programs have started to try to strike some snacks and beverage types from program eligibility. Such uncertainty might cause would-be innovators and entrepreneurs to want to throw up their hands in frustration — but that hasn’t happened, judging by the more than 1,000 new product, flavor, function, and retailer-specific exclusive launches that we’ve identified, in just the first half of the year.
As people who are using this information to spot trends ourselves, we like it a lot. If we hear you like this, we will add more months of data and more views so that you can get more of the information that will help you make great decisions.
We expect that you’ll be able to pull incredible insights from this exercise, but our reporters have been doing their jobs as well. Along with the Launch Explorer, we’ve included a series of stories that assess and identify key trends and changes within our coverage areas as of mid-year. We’ve done these stories to highlight the signals within the constant drumbeat of news and events that make food and beverage such a dynamic industry.
By serving them alongside a healthy dollop of data you can’t find anywhere else, our goal is to underscore the purpose of BevNET CPG Media Inc. — to give the entrepreneurial food and beverage community the information and perspective it needs to grow and thrive. As we provide this study of the first half of 2026, we look forward to fulfilling that mission in the second half of the year, and for many years to come. And if you haven’t yet become an Insider, there has never been a better time to join.
Sincerely,Your friends at BevNET CPG Media
The stories behind the data
Our reporters assess the key trends and changes within our coverage areas as of mid-year — the signals within the constant drumbeat of news.
BevNET InsiderInsight 01Sports Drinks Sprint Ahead
+8.5%Category sales growth, trailing 12 weeks ended June 13
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Nosh InsiderInsight 02The Fame Game
29,000+Khloud's retail doors in year one
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Brewbound InsiderInsight 03Adult Non-Alc in 2026
$1.08BU.S. off-premise ANA sales in 2026
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BevNET InsiderInsight 04Heavy Lifting
+3%YoY dairy milk sales growth
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Nosh InsiderInsight 05Who's Raising Money in Food?
$77.8MDisclosed across 14 rounds
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Brewbound InsiderInsight 06Rising to the Occasion
2MIncremental cases sold on-premise during the World Cup
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The Launch Explorer
2,000+ new products, flavors, functions and retailer exclusives from the first half of 2026 — filterable by category, channel and claim. Visualize changes in markets, distribution, categories and retailers in seconds.
Interactively explore 2,000+ launchesEvery insight. Every launch. One membership.
BevNET, Nosh and Brewbound Insiders get all six trend insights, the full interactive Launch Explorer, and the reporting, data and events access that keep the industry\u2019s operators ahead.
Become an Insider