Beverage School: Learn the Ropes of the Industry
Beverage School is a special half-day “Beverages 101″ session for early-stage entrepreneurs and industry newcomers. It is held the day prior to the full conference and is free for all BevNET Live Summer 2018 attendees. If you're a young beverage brand, these are the benefits of attending Beverage School:
Get Up to Speed
- Take a look at the basics of operating and growing a company in the beverage market. Beverage School is an intensive, half-day program designed for beverage startups and industry newcomers.
Identify Keys for Growth
- Gain access to expert insights, successful entrepreneur case studies, and a healthy dose of networking.
- Expect presentations on product development, sales and marketing, supply chain management, distribution and more.
Initiate Critical Conversations
- Get a head start on the conversation during a special round table Q&A session. Connect with speakers and additional experts, the ones who know what works and how to make it happen.
Beverage School Speakers

Craig Fortin
COO, MetaBrand

Max Baumann
Founder & CEO, BEAR BRANDS, LLC

Adam Dorfman
Account Manager, Zuckerman Honickman

Sean Conner
Chief Progress Officer, ForceBrands
Beverage School Agenda
Print the agenda for Tuesday, June 05
Please note: All times US Eastern Time
- 12:00 PM12:30 PM
Beverage School Registration & Networking
Beverage School is half-day introductory seminar covering the nuts and bolts of launching a beverage brand.
Location: The Green Room 42 within the Yotel Hotel, just 1/2 mile from the Metropolitan West. The meeting space is on the 4th floor.
570 10th Ave, New York, NY 10036
- 12:30 PM12:35 PM
Introduction
- 12:35 PM1:00 PM
Interview with the Entrepreneur: The Day-to-Day of the Beverage Business
Max Baumann
- 1:00 PM1:25 PM
Building a Winning Package Design
- 1:25 PM1:50 PM
Operations & Co-Packing
Craig Fortin
- 1:50 PM2:20 PM
Networking Break
- 2:20 PM2:45 PM
Building Your Brand Through E-Commerce
- 2:45 PM3:10 PM
Sales Strategy and Trade Spend
- 3:10 PM3:35 PM
Beverage Company Funding Stages
- 3:35 PM4:00 PM
Elements of a Winning Beverage Brand
- 4:00 PM5:00 PM
Networking and Expert Tables
All speakers listed above will have small group table discussions.
In addition, we'll have several bonus tables:
Adam Dorfman
Sean Conner
The Details...
When: 12:00 PM - 5:00 PM on Tuesday, June 5th
Where: The Green Room 42 at the YOTEL New York | 570 10th Ave New York, NY 10036
Registration: Registration is free, but all Beverage School attendees must be registered for the BevNET Live conference. Seating is limited to 60 attendees.
Topics: Product design, introduction to sales channels, legal keys for beverage startups, the importance of branding, funding, and best business practices.
Format: 3.5 hours of presentations, followed by round table discussions with speakers and additional experts.
