SUMMER 2018 | JUNE 6+7 | NEW YORK, NY
Only 16 days until BevNET Live in NYC! Secure your seat today.

Beverage School: Learn the Ropes of the Industry

Beverage School is a special half-day “Beverages 101″ session for early-stage entrepreneurs and industry newcomers. It is held the day prior to the full conference and is free for all BevNET Live Summer 2018 attendees. If you're a young beverage brand, these are the benefits of attending Beverage School:

Get Up to Speed

  • Take a look at the basics of operating and growing a company in the beverage market. Beverage School is an intensive, half-day program designed for beverage startups and industry newcomers.

Identify Keys for Growth

  • Gain access to expert insights, successful entrepreneur case studies, and a healthy dose of networking. 
  • Expect presentations on product development, sales and marketing, supply chain management, distribution and more.

Initiate Critical Conversations

  • Get a head start on the conversation during a special round table Q&A session. Connect with speakers and additional experts, the ones who know what works and how to make it happen.

Reserve Your Seat

Beverage School Speakers

  • Brad Barnhorn, Founder,, Barnhorn Growth Advisors - BevNET Live Summer 2018

    Brad Barnhorn

    Founder,, Barnhorn Growth Advisors

    Brad Barnhorn, Founder,, Barnhorn Growth Advisors - BevNET Live Summer 2018

    Brad Barnhorn

    Founder,, Barnhorn Growth Advisors

    Brad works closely with leading growth-stage food and beverage companies as a board member and strategic advisor. His work leverages 25 years of company-building experience as entrepreneur, CEO, board member and investor, cutting across all strategic and operational dimensions of successful company-building in the food and beverage space. He currently serves on the Board of Fishpeople, Health Warrior, Simple Mills, Zola, Rhythm Superfoods, Biena, Red’s All Natural, and Rib Rack. He previously served on the Board of Krave Jerky, Kevita and Chameleon Cold Brew from these companies early stages through their respective exits as category defining brands to Hershey’s, Pepsi and Nestle. Mr. Barnhorn’s food and beverage journey began as Founder/CEO of the Fantasia Fresh Juice Company which he built into the leading super premium fresh juice/smoothie company in the Midwestern United States from 1998-2000 culminating in a merger with Naked Juice to form the leading national brand in the category which was subsequently acquired by Pepsi. He holds an MBA from the Stanford Graduate School of Business, loves golden retrievers and lives in northern California when he’s not following U2 on tour around the world.

  • Craig Fortin, COO, MetaBrand - BevNET Live Summer 2018

    Craig Fortin

    COO, MetaBrand

  • Betsy McGinn, Founder, McGinn eCommConsulting - BevNET Live Summer 2018

    Betsy McGinn

    Founder, McGinn eCommConsulting

    Betsy McGinn, Founder, McGinn eCommConsulting - BevNET Live Summer 2018

    Betsy McGinn

    Founder, McGinn eCommConsulting

    McGinn eCommConsulting provides expertise in eCommerce strategy for CPG companies ranging from launch stage to $3 billion in sales. With over 11 years of experience with Amazon.com and other strategic eCommerce partners, Betsy works with clients on launch and business optimization strategy, product and pack develop, problem resolution and ongoing management of their eCommerce business. With eight years of eCommerce leadership at Seventh Generation, Betsy provides a unique perspective through the brand lens to guide clients in this complex channel. Additional multi- channel experience in both the US and Canada enhances the development of eCommerce strategy that balances the interests of all sales channels in order to manage channel conflict.

  • Bob Burke, Founder, Natural Products Consulting Group - BevNET Live Summer 2018

    Bob Burke

    Founder, Natural Products Consulting Group

    Bob Burke, Founder, Natural Products Consulting Group - BevNET Live Summer 2018

    Bob Burke

    Founder, Natural Products Consulting Group

    As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, branding and trade spending management. He is also the co-author and co-publisher of the Natural Products Field Manual, Fourth Edition and The Sales Manager's Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.

  • Eric Skae, CEO, Rao's Specialty Foods - BevNET Live Summer 2018

    Eric Skae

    CEO, Rao's Specialty Foods

    Eric Skae, CEO, Rao's Specialty Foods - BevNET Live Summer 2018

    Eric Skae

    CEO, Rao's Specialty Foods

    Eric Skae, the CEO of Rao’s Specialty Foods, is a natural leader with a passion for propelling organizations to success, a trait which has been the hallmark of his career. Before joining Rao’s Specialty Foods, Eric was the founder and Managing Partner of The Bricktown Group, a change management consulting firm providing Strategy, Finance, Sales & Marketing, and Operations consulting support to clients in the food, beverage and nutraceutical fields. Eric has a strong track record of success in meeting price, production, and quality targets while maintaining market share. With a deep understanding of financial modeling and extensive experience in Mergers and Acquisitions, Eric’s entrepreneurial mindset and hands-on approach enables him to quickly pinpoint and address financial and market vulnerabilities and opportunities. He continues to identify and capitalize on funding options that satisfy the specific needs of any project, product, or operational issue.

  • Ray Latif, Managing Editor, BevNET - BevNET Live Summer 2018

    Ray Latif

    Managing Editor, BevNET

    Ray Latif, Managing Editor, BevNET - BevNET Live Summer 2018

    Ray Latif

    Managing Editor, BevNET

    Ray has been with BevNET since March, 2011. As managing editor, Ray oversees content production on BevNET.com and in BevNET Magazine.

  • Kelly Mudge Criswell, VP Creative & Client Services, Gammon Ragonesi Associates - BevNET Live Summer 2018

    Kelly Mudge Criswell

    VP Creative & Client Services, Gammon Ragonesi Associates

    Kelly Mudge Criswell, VP Creative & Client Services, Gammon Ragonesi Associates - BevNET Live Summer 2018

    Kelly Mudge Criswell

    VP Creative & Client Services, Gammon Ragonesi Associates

    Kelly Criswell is a visionary and creative leader, shepherding Gammon Ragonesi Associates as the VP Creative and Client Services based in the Los Angeles office. With a fierce love of beverage branding and a 16+ year career in CPG brand development and packaging design, Kelly will relentlessly push brands to the next level for success on shelf. Over her career she has worked with such notable brands as Dunkin’ Donuts, Nestlé, Premier Nutrition, Diageo, and Red Bull. Her latest modus operandi is harnessing her extensive experience in CPG to help entrepreneurs and start-ups launch their brands. Her current passion project is Kabaki Kenyan Purple Tea- she has teamed up with the founder Martin and helped him position, brand, package, and develop go-to-market strategy for a 2018 launch. When she’s not obsessively taking photos in grocery stores (say hi if you see her!) she’s painting or hiking with her two kids.

  • Max Baumann, Founder & CEO, BEAR BRANDS, LLC - BevNET Live Summer 2018

    Max Baumann

    Founder & CEO, BEAR BRANDS, LLC

Beverage School Agenda

  • 12:30 PM
    -
    12:35 PM
    Introduction
    • Ray Latif, Managing Editor, BevNET
      Ray Latif, Managing Editor, BevNET -

      Ray Latif

      Managing Editor, BevNET

      Ray has been with BevNET since March, 2011. As managing editor, Ray oversees content production on BevNET.com and in BevNET Magazine.

    • Ray Latif, Managing Editor, BevNET
  • 12:35 PM
    -
    1:00 PM
    Interview with the Entrepreneur: The Day-to-Day of the Beverage Business
  • 1:00 PM
    -
    1:25 PM
    Building a Winning Package Design
    • Kelly Mudge Criswell, VP Creative & Client Services, Gammon Ragonesi Associates
      Kelly Mudge Criswell, VP Creative & Client Services, Gammon Ragonesi Associates -

      Kelly Mudge Criswell

      VP Creative & Client Services, Gammon Ragonesi Associates

      Kelly Criswell is a visionary and creative leader, shepherding Gammon Ragonesi Associates as the VP Creative and Client Services based in the Los Angeles office. With a fierce love of beverage branding and a 16+ year career in CPG brand development and packaging design, Kelly will relentlessly push brands to the next level for success on shelf. Over her career she has worked with such notable brands as Dunkin’ Donuts, Nestlé, Premier Nutrition, Diageo, and Red Bull. Her latest modus operandi is harnessing her extensive experience in CPG to help entrepreneurs and start-ups launch their brands. Her current passion project is Kabaki Kenyan Purple Tea- she has teamed up with the founder Martin and helped him position, brand, package, and develop go-to-market strategy for a 2018 launch. When she’s not obsessively taking photos in grocery stores (say hi if you see her!) she’s painting or hiking with her two kids.

    • Kelly Mudge Criswell, VP Creative & Client Services, Gammon Ragonesi Associates
  • 1:25 PM
    -
    1:50 PM
    Operations & Co-Packing
    • Craig Fortin, COO, MetaBrand
    • Craig Fortin, COO, MetaBrand
  • 1:50 PM
    -
    2:20 PM
    Networking Break
  • 2:20 PM
    -
    2:45 PM
    Building Your Brand Through E-Commerce
    • Betsy McGinn, Founder, McGinn eCommConsulting
      Betsy McGinn, Founder, McGinn eCommConsulting -

      Betsy McGinn

      Founder, McGinn eCommConsulting

      McGinn eCommConsulting provides expertise in eCommerce strategy for CPG companies ranging from launch stage to $3 billion in sales. With over 11 years of experience with Amazon.com and other strategic eCommerce partners, Betsy works with clients on launch and business optimization strategy, product and pack develop, problem resolution and ongoing management of their eCommerce business. With eight years of eCommerce leadership at Seventh Generation, Betsy provides a unique perspective through the brand lens to guide clients in this complex channel. Additional multi- channel experience in both the US and Canada enhances the development of eCommerce strategy that balances the interests of all sales channels in order to manage channel conflict.

    • Betsy McGinn, Founder, McGinn eCommConsulting
  • 2:45 PM
    -
    3:10 PM
    Sales Strategy and Trade Spend
    • Bob Burke, Founder, Natural Products Consulting Group
      Bob Burke, Founder, Natural Products Consulting Group -

      Bob Burke

      Founder, Natural Products Consulting Group

      As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, branding and trade spending management. He is also the co-author and co-publisher of the Natural Products Field Manual, Fourth Edition and The Sales Manager's Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.

    • Bob Burke, Founder, Natural Products Consulting Group
  • 3:10 PM
    -
    3:35 PM
    Beverage Company Funding Stages
    • Brad Barnhorn, Founder,, Barnhorn Growth Advisors
      Brad Barnhorn, Founder,, Barnhorn Growth Advisors -

      Brad Barnhorn

      Founder,, Barnhorn Growth Advisors

      Brad works closely with leading growth-stage food and beverage companies as a board member and strategic advisor. His work leverages 25 years of company-building experience as entrepreneur, CEO, board member and investor, cutting across all strategic and operational dimensions of successful company-building in the food and beverage space. He currently serves on the Board of Fishpeople, Health Warrior, Simple Mills, Zola, Rhythm Superfoods, Biena, Red’s All Natural, and Rib Rack. He previously served on the Board of Krave Jerky, Kevita and Chameleon Cold Brew from these companies early stages through their respective exits as category defining brands to Hershey’s, Pepsi and Nestle. Mr. Barnhorn’s food and beverage journey began as Founder/CEO of the Fantasia Fresh Juice Company which he built into the leading super premium fresh juice/smoothie company in the Midwestern United States from 1998-2000 culminating in a merger with Naked Juice to form the leading national brand in the category which was subsequently acquired by Pepsi. He holds an MBA from the Stanford Graduate School of Business, loves golden retrievers and lives in northern California when he’s not following U2 on tour around the world.

    • Brad Barnhorn, Founder,, Barnhorn Growth Advisors
  • 3:35 PM
    -
    4:00 PM
    Elements of a Winning Beverage Brand
    • Eric Skae, CEO, Rao's Specialty Foods
      Eric Skae, CEO, Rao's Specialty Foods -

      Eric Skae

      CEO, Rao's Specialty Foods

      Eric Skae, the CEO of Rao’s Specialty Foods, is a natural leader with a passion for propelling organizations to success, a trait which has been the hallmark of his career. Before joining Rao’s Specialty Foods, Eric was the founder and Managing Partner of The Bricktown Group, a change management consulting firm providing Strategy, Finance, Sales & Marketing, and Operations consulting support to clients in the food, beverage and nutraceutical fields. Eric has a strong track record of success in meeting price, production, and quality targets while maintaining market share. With a deep understanding of financial modeling and extensive experience in Mergers and Acquisitions, Eric’s entrepreneurial mindset and hands-on approach enables him to quickly pinpoint and address financial and market vulnerabilities and opportunities. He continues to identify and capitalize on funding options that satisfy the specific needs of any project, product, or operational issue.

    • Eric Skae, CEO, Rao's Specialty Foods
  • 4:00 PM
    -
    5:00 PM
    Networking and Expert Tables

Reserve Your Seat

The Details...

When: 12:00 PM - 5:15 PM on Tuesday, June 5th 

Where: The Green Room 42 at the YOTEL New York | 570 10th Ave New York, NY 10036 

Registration: Registration is free, but all Beverage School attendees must be registered for the BevNET Live conference. Seating is limited to 60 attendees. 

Topics: Product design, introduction to sales channels, legal keys for beverage startups, the importance of branding, funding, and best business practices.

Format: 3.5 hours of presentations, followed by round table discussions with speakers and additional experts.

Beverage School Location

YOTEL New York

570 10t Ave
New York, NY 10036
(646) 449-7700

 

 

Reserve Your Seat