SUMMER 2018 | JUNE 6+7 | NEW YORK, NY
You are viewing a past event. Registration is open for BevNET Live Winter 2018.

BevNET Live Summer 2018 Agenda

 

  • 12:00 PM
    -
    12:30 PM
    Beverage School Registration & Networking

    Beverage School is half-day introductory seminar covering the nuts and bolts of launching a beverage brand.

    Location: The Green Room 42 within the Yotel Hotel, just 1/2 mile from the Metropolitan West. The meeting space is on the 4th floor.

    570 10th Ave, New York, NY 10036

    ** SEPARATE REGISTRATION REQUIRED **

  • 12:30 PM
    -
    12:35 PM
    Introduction
    • Ray Latif, Managing Editor, BevNET
      Ray Latif, Managing Editor, BevNET -

      Ray Latif

      Managing Editor, BevNET

      Ray has been with BevNET since March, 2011. As managing editor, Ray oversees content production on BevNET.com and in BevNET Magazine.

    • Ray Latif, Managing Editor, BevNET
  • 12:35 PM
    -
    1:00 PM
    Interview with the Entrepreneur: The Day-to-Day of the Beverage Business
    • Max Baumann, Founder & CEO, BEAR BRANDS, LLC
    • Max Baumann, Founder & CEO, BEAR BRANDS, LLC
  • 1:00 PM
    -
    1:25 PM
    Building a Winning Package Design
    • Kelly Mudge Criswell, VP Creative & Client Services, Gammon Ragonesi Associates
      Kelly Mudge Criswell, VP Creative & Client Services, Gammon Ragonesi Associates -

      Kelly Mudge Criswell

      VP Creative & Client Services, Gammon Ragonesi Associates

      Kelly Criswell is a visionary and creative leader, shepherding Gammon Ragonesi Associates as the VP Creative and Client Services based in the Los Angeles office. With a fierce love of beverage branding and a 16+ year career in CPG brand development and packaging design, Kelly will relentlessly push brands to the next level for success on shelf. Over her career she has worked with such notable brands as Dunkin’ Donuts, Nestlé, Premier Nutrition, Diageo, and Red Bull. Her latest modus operandi is harnessing her extensive experience in CPG to help entrepreneurs and start-ups launch their brands. Her current passion project is Kabaki Kenyan Purple Tea- she has teamed up with the founder Martin and helped him position, brand, package, and develop go-to-market strategy for a 2018 launch. When she’s not obsessively taking photos in grocery stores (say hi if you see her!) she’s painting or hiking with her two kids.

    • Kelly Mudge Criswell, VP Creative & Client Services, Gammon Ragonesi Associates
  • 1:25 PM
    -
    1:50 PM
    Operations & Co-Packing
    • Craig Fortin, COO, MetaBrand
    • Craig Fortin, COO, MetaBrand
  • 1:50 PM
    -
    2:20 PM
    Networking Break
  • 2:20 PM
    -
    2:45 PM
    Building Your Brand Through E-Commerce
    • Betsy McGinn, Founder, McGinn eCommConsulting
      Betsy McGinn, Founder, McGinn eCommConsulting -

      Betsy McGinn

      Founder, McGinn eCommConsulting

      McGinn eCommConsulting provides expertise in eCommerce strategy for CPG companies ranging from launch stage to $3 billion in sales. With over 11 years of experience with Amazon.com and other strategic eCommerce partners, Betsy works with clients on launch and business optimization strategy, product and pack develop, problem resolution and ongoing management of their eCommerce business. With eight years of eCommerce leadership at Seventh Generation, Betsy provides a unique perspective through the brand lens to guide clients in this complex channel. Additional multi- channel experience in both the US and Canada enhances the development of eCommerce strategy that balances the interests of all sales channels in order to manage channel conflict.

    • Betsy McGinn, Founder, McGinn eCommConsulting
  • 2:45 PM
    -
    3:10 PM
    Sales Strategy and Trade Spend
    • Bob Burke, Founder, Natural Products Consulting Group
      Bob Burke, Founder, Natural Products Consulting Group -

      Bob Burke

      Founder, Natural Products Consulting Group

      As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, branding and trade spending management. He is also the co-author and co-publisher of the Natural Products Field Manual, Fourth Edition and The Sales Manager's Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.

    • Bob Burke, Founder, Natural Products Consulting Group
  • 3:10 PM
    -
    3:35 PM
    Beverage Company Funding Stages
    • Brad Barnhorn, Board Member, KeVita, Chameleon Cold Brew
      Brad Barnhorn, Board Member, KeVita, Chameleon Cold Brew -

      Brad Barnhorn

      Board Member, KeVita, Chameleon Cold Brew

      Brad works closely with leading growth-stage food and beverage companies as a board member and strategic advisor. His work leverages 25 years of company-building experience as entrepreneur, CEO, board member and investor, cutting across all strategic and operational dimensions of successful company-building in the food and beverage space. He currently serves on the Board of Fishpeople, Health Warrior, Simple Mills, Zola, Rhythm Superfoods, Biena, Red’s All Natural, and Rib Rack. He previously served on the Board of Krave Jerky, Kevita and Chameleon Cold Brew from these companies early stages through their respective exits as category defining brands to Hershey’s, Pepsi and Nestle. Mr. Barnhorn’s food and beverage journey began as Founder/CEO of the Fantasia Fresh Juice Company which he built into the leading super premium fresh juice/smoothie company in the Midwestern United States from 1998-2000 culminating in a merger with Naked Juice to form the leading national brand in the category which was subsequently acquired by Pepsi. He holds an MBA from the Stanford Graduate School of Business, loves golden retrievers and lives in northern California when he’s not following U2 on tour around the world.

    • Brad Barnhorn, Board Member, KeVita, Chameleon Cold Brew
  • 3:35 PM
    -
    4:00 PM
    Elements of a Winning Beverage Brand
    • Eric Skae, CEO, Rao's Specialty Foods
      Eric Skae, CEO, Rao's Specialty Foods -

      Eric Skae

      CEO, Rao's Specialty Foods

      Eric Skae, the CEO of Rao’s Specialty Foods, is a natural leader with a passion for propelling organizations to success, a trait which has been the hallmark of his career. Before joining Rao’s Specialty Foods, Eric was the founder and Managing Partner of The Bricktown Group, a change management consulting firm providing Strategy, Finance, Sales & Marketing, and Operations consulting support to clients in the food, beverage and nutraceutical fields. Eric has a strong track record of success in meeting price, production, and quality targets while maintaining market share. With a deep understanding of financial modeling and extensive experience in Mergers and Acquisitions, Eric’s entrepreneurial mindset and hands-on approach enables him to quickly pinpoint and address financial and market vulnerabilities and opportunities. He continues to identify and capitalize on funding options that satisfy the specific needs of any project, product, or operational issue.

    • Eric Skae, CEO, Rao's Specialty Foods
  • 4:00 PM
    -
    5:00 PM
    Networking and Expert Tables

    All speakers listed above will have small group table discussions.

    In addition, we'll have several bonus tables:

    • Mike Schneider, CMO, BevNET.com
      Mike Schneider, CMO, BevNET.com -

      Mike Schneider

      CMO, BevNET.com

      Mike Schneider is a seasoned executive who lives at the collision of brand, experience and product. He has deep roots in branding, mobile, content and events. Prior to BevNET, Schneider lead major rebranding efforts for Skyhook and GasBuddy and was the CMO of Apptopia. He also spent over 8 years in big Boston ad agencies Hill, Holliday and allen and gerritsen leading content, digital innovation and analytics teams. A long-time blogger and thought-leader, Schneider got his start drinking and evaluating craft beer and co-wrote Location Based Marketing for Dummies.

    • Adam Dorfman, Account Manager, Zuckerman Honickman
    • Sean Conner, Chief Progress Officer, ForceBrands
    • Mike Schneider, CMO, BevNET.com
    • Adam Dorfman, Account Manager, Zuckerman Honickman
    • Sean Conner, Chief Progress Officer, ForceBrands
  • 7:30 AM
    -
    8:00 AM
    Breakfast, Registration & Networking
    Location: Metropolitan West @ 635 W 46th St New York, NY 10036
  • 8:00 AM
    -
    9:30 AM
    New Beverage Showdown Semifinals
    • Matt Hughes, Vice President, Emerging Brands Incubation, VEB Coca-Cola
      Matt Hughes, Vice President, Emerging Brands Incubation, VEB Coca-Cola -

      Matt Hughes

      Vice President, Emerging Brands Incubation, VEB Coca-Cola

      As VP Emerging Brands Incubation for Venturing & Emerging Brands, Matt Hughes leads emerging brand commercial strategies across channels and routes to market, and drives emerging brand sales in the Natural channel. He's been in the industry for over 30 years, and launched three entrepreneurial beverage brands prior to joining The Coca-Cola Company. He has served as COO of a mid-sized beverage company and led a regional bottling company as Division President. With a keen knowledge and awareness of business opportunity, Matt is able to identify niche markets, develop relevant strategy and implement to success. Matt's entrepreneurial background makes him a keen observer who's on the leading edge of trends.

    • Jerry Reda, COO, Big Geyser
      Jerry Reda, COO, Big Geyser -

      Jerry Reda

      COO, Big Geyser

      Jerry Reda is the Chief Operating Officer of Big Geyser Inc. one of the largest and most influential beverage distributors in the country. He is an extremely hard working, high energy and competitive individual that loves the beverage business 7/24. Since 1986 Big Geyser has been building brands and helping to shape beverage trends not only in New York but throughout the entire country. In 2015 Big Geyser made a bold decision to sell back the distribution rights of Glaceau to the Coca-Cola company. Every day since then, Big Geyser has put its brand building team into overdrive working hard to assist in developing high powered brands such as BodyArmor, Brew Dr., Core, Essentia, Hal’s NY Seltzer, Hint, OWYN, Soylent, Sparkling Ice, Spindrift and many other brands. Big Geyser is in the process of re-defining the beverage landscape in New York and quite possibly throughout the United States. Beverage trends often begin in New York and Big Geyser has the ability to put new brands on the map and take existing brands to proverbial “next level”. The compnay has been moving in the direction of “Healthier for You” Zero Calorie, Lower Calorie and functional beverages. The companies main competitors derive the majority of their sales from sugary, artificially sweetened or artificially flavored beverages. Many industry experts feel that Big Geyser’s portfolio is a glimpse into the future of the N/A beverage business throughout our country.

    • Carole Buyers, Managing Partner, Boulder Investment Group Reprise
      Carole Buyers, Managing Partner, Boulder Investment Group Reprise -

      Carole Buyers

      Managing Partner, Boulder Investment Group Reprise

      Carole Buyers is a Managing Partner at Boulder Investment Group Reprise (BIGR) a venture fund that invests in early-stage natural and organic food & beverage companies. Carole has been involved with investments & the natural foods industry for over 20 years. As one of the first analysts to cover Whole Foods, she has had a front row seat as the story of this now powerful sector has emerged. Carole has worked with RBC Capital on the sell-side and The Boston Company on the buy-side. In 2008, she left financial services, taking a leadership role in corporate finance and investor relations with Gaiam. In 2010, Carole joined Boulder Brands, Inc., to lead Investor Relations & Business Development. At Boulder Brands, Carole was responsible for the Company’s investor relations program, managing relationships and communications with the investment community. In addition, Miss Buyers managed mergers and acquisitions for Boulder Brands and identified and led the processes to acquire Udi’s, Glutino and EVOL. These acquisitions marked the initiation of the transformation of Boulder Brands to the natural foods powerhouse it is today. Carole was also one of three Directors of the Boulder Brands Investment Group (BBIG), an incubator fund which provided minority capital and helped natural food & beverage companies accelerate sustainable growth in the natural foods channel. Carole also enjoys time with her husband and children, music, yoga, running, tennis and golf.

    • Mike Schneider, CMO, BevNET.com
      Mike Schneider, CMO, BevNET.com -

      Mike Schneider

      CMO, BevNET.com

      Mike Schneider is a seasoned executive who lives at the collision of brand, experience and product. He has deep roots in branding, mobile, content and events. Prior to BevNET, Schneider lead major rebranding efforts for Skyhook and GasBuddy and was the CMO of Apptopia. He also spent over 8 years in big Boston ad agencies Hill, Holliday and allen and gerritsen leading content, digital innovation and analytics teams. A long-time blogger and thought-leader, Schneider got his start drinking and evaluating craft beer and co-wrote Location Based Marketing for Dummies.

    • Matt Hughes, Vice President, Emerging Brands Incubation, VEB Coca-Cola
    • Jerry Reda, COO, Big Geyser
    • Carole Buyers, Managing Partner, Boulder Investment Group Reprise
    • Mike Schneider, CMO, BevNET.com
  • 9:30 AM
    -
    10:00 AM
    Networking Break & Livestream Studio
  • 10:00 AM
    -
    10:10 AM
    Welcome Remarks
    • John Craven, CEO & Founder, BevNET
      John Craven, CEO & Founder, BevNET -

      John Craven

      CEO & Founder, BevNET

      As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, BevNET Magazine, Brewbound.com, BevNET FBU and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.

    • Jeffrey Klineman, Editor-in-Chief, BevNET
      Jeffrey Klineman, Editor-in-Chief, BevNET -

      Jeffrey Klineman

      Editor-in-Chief, BevNET

      As Editor-in-Chief of BevNET, Jeffrey Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeffrey is also responsible for developing the content for conferences like BevNET Live and Food and Beverage University (FBU). Jeffrey previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. Jeffrey is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeffrey has also been named in Forbes as one of the 25 Most Influential Kingmakers in Consumer and Retail Companies. He is still trying to live that one down.

    • John Craven, CEO & Founder, BevNET
    • Jeffrey Klineman, Editor-in-Chief, BevNET
  • 10:10 AM
    -
    10:40 AM
    Finance Rules for the Next Generation
    • Gary Hirshberg, Co-Founder & Chief Organic Optimist, Stonyfield Farm
      Gary Hirshberg, Co-Founder & Chief Organic Optimist, Stonyfield Farm -

      Gary Hirshberg

      Co-Founder & Chief Organic Optimist, Stonyfield Farm

      Gary Hirshberg is Co-Founder and Chief Organic Optimist of Stonyfield Farm, the world’s leading organic yogurt producer, and the author of Stirring It Up: How to Make Money and Save the World (Hyperion, 2008). Gary frequently speaks on topics including sustainability, organic agriculture and the profitability of green business. Gary serves on several corporate and non-profit boards, including Blue Apron, Forager, Orgain, Peak Organic Brewing, and UNreal chocolates as well as Advisory Board member for Applegate. He has received 12 honorary doctorates and numerous awards for corporate and environmental leadership including a 2015 Champion for Children Award from Mount Sinai Hospital’s Children’s Environmental Health Center and a Lifetime Achievement Award by the US EPA.

    • Gary Hirshberg, Co-Founder & Chief Organic Optimist, Stonyfield Farm
  • 10:40 AM
    -
    11:10 AM
    From Startup to Mature Company
    • Michael Kirban, Co-Founder & CEO, Vita Coco
    • Michael Kirban, Co-Founder & CEO, Vita Coco
  • 11:10 AM
    -
    11:55 AM
    What's in HER Wallet: Women in Private Equity, Consumer Dynamics, and the Beverage Business
    • Jordan Gaspar, Managing Partner, AccelFoods
      Jordan Gaspar, Managing Partner, AccelFoods -

      Jordan Gaspar

      Managing Partner, AccelFoods

      Jordan Gaspar is a Managing Partner of AccelFoods, an early-stage venture capital firm investing in consumer products. Jordan co-founded the fund in 2014 with the intention of offering entrepreneurs a unique perspective and approachable capital to help them build their businesses. With $40M under management and 34 portfolio companies and growing, AF operates as a hands-on partner working with entrepreneurs to bring innovative, high-quality food and beverage products to the forefront of the industry and create the next generation of enduring brands. Jordan oversees deal origination, structure and investment execution on behalf of AF, as well as heads up strategy, investor relations and general management of the fund. Prior to founding AF, Jordan was an attorney at Morrison Cohen LLP where she advised venture and private equity firms and their portfolio companies on acquisitions, sales, mergers, and financings. She also served as a Managing Director of Golden Seeds, a national angel network that invests in women-run companies. Jordan graduated from Columbia College and received her J.D. from Fordham Law School. A New York City native, Jordan currently resides there with her husband, son, and daughter. She is constantly on the hunt for unique, purse friendly snacks for her kids.

    • Kara Roell, Co-Founder & Managing Director, VMG Partners
      Kara Roell, Co-Founder & Managing Director, VMG Partners -

      Kara Roell

      Co-Founder & Managing Director, VMG Partners

      Kara co-founded VMG Partners in 2005 and focuses on all aspects of the Fund’s investment strategy, sourcing, execution, portfolio company oversight and exit management. Since its inception, VMG has partnered with entrepreneurs and management teams to provide a breadth of value-add resources in the areas of sales, marketing, branding, finance, operations and legal support which enable its partner companies to rapidly increase brand awareness, accelerate growth and build equity value. Kara serves, or has served, on the boards of babyganics, Bare Snacks, Drunk Elephant, Health Warrior, Humm Kombucha, KIND Snacks, Pirate Brands, Pretzel Crisps, Quest Nutrition, Solid Gold Pet, Sun Bum, Waggin’ Train and Vermont Smoke & Cure, among others. Kara has been an investor in emerging, lower-middle-market branded consumer companies for the last 18 years. Prior to her private equity career, Kara was an Analyst at the investment bank of Schroders plc and received her Bachelor of Arts in Economics and German from Colgate University.

    • Carole Buyers, Managing Partner, Boulder Investment Group Reprise
      Carole Buyers, Managing Partner, Boulder Investment Group Reprise -

      Carole Buyers

      Managing Partner, Boulder Investment Group Reprise

      Carole Buyers is a Managing Partner at Boulder Investment Group Reprise (BIGR) a venture fund that invests in early-stage natural and organic food & beverage companies. Carole has been involved with investments & the natural foods industry for over 20 years. As one of the first analysts to cover Whole Foods, she has had a front row seat as the story of this now powerful sector has emerged. Carole has worked with RBC Capital on the sell-side and The Boston Company on the buy-side. In 2008, she left financial services, taking a leadership role in corporate finance and investor relations with Gaiam. In 2010, Carole joined Boulder Brands, Inc., to lead Investor Relations & Business Development. At Boulder Brands, Carole was responsible for the Company’s investor relations program, managing relationships and communications with the investment community. In addition, Miss Buyers managed mergers and acquisitions for Boulder Brands and identified and led the processes to acquire Udi’s, Glutino and EVOL. These acquisitions marked the initiation of the transformation of Boulder Brands to the natural foods powerhouse it is today. Carole was also one of three Directors of the Boulder Brands Investment Group (BBIG), an incubator fund which provided minority capital and helped natural food & beverage companies accelerate sustainable growth in the natural foods channel. Carole also enjoys time with her husband and children, music, yoga, running, tennis and golf.

    • Karen Kenworthy, Partner, Stripes Group
      Karen Kenworthy, Partner, Stripes Group -

      Karen Kenworthy

      Partner, Stripes Group

      Karen is a Partner at Stripes Group and has been an investor and operator in the consumer growth space for more than 12 years. Stripes, a leading growth equity firm based in New York City, brings a unique, entrepreneurial culture and perspective to investing in Branded Consumer Products, Internet, and Software businesses around the world. For over a decade, Stripes has been partnering to support high growth market-leading companies with their core business needs across talent, technology, operations and infrastructure. Stripes provides entrepreneurs with a unique perspective, leveraging its investments in digital marketing, social media and ecommerce partners to build brands across traditional brick and mortar and online channels. Karen has been at Stripes since its inception. She is currently on the Board of, and/or is actively involved with, Stripes Group current and past portfolio companies’ Califia Farms, On Running, Stella & Chewy's, Snooze Eatery, Blue Apron, Turtle Beach, Ketra Lighting, Audio Network and Seamless/Grubhub, among others. Prior to Stripes, Karen was a management consultant at Bain and Company. She is in a Canada native, and now lives in Tribeca, New York with her husband and two daughters, Katie and Anna. Karen holds an M.B.A. from the Stanford Business School and a B.A. in Biomedical Engineering and Economics from Yale University.

    • Jordan Gaspar, Managing Partner, AccelFoods
    • Kara Roell, Co-Founder & Managing Director, VMG Partners
    • Carole Buyers, Managing Partner, Boulder Investment Group Reprise
    • Karen Kenworthy, Partner, Stripes Group
  • 11:55 AM
    -
    12:00 PM
    Announcement of New Beverage Showdown Finalists
  • 12:00 PM
    -
    1:00 PM
    Lunch Break & Livestream Studio
  • 1:00 PM
    -
    1:20 PM
    An Essential Discussion: Culture, Leadership and Company Growth
    • Ken Uptain, CEO and Founder, Essentia Water
      Ken Uptain, CEO and Founder, Essentia Water -

      Ken Uptain

      CEO and Founder, Essentia Water

      Ken Uptain is Chief Executive Officer and Founder of Essentia Water. After a successful career in construction and real estate development, Ken emerged out of semi-retirement to establish Essentia Water and bring its benefits to the mainstream. Ken had met with experts locally and globally, including Dr. Hanaoka in Japan who shared his research on the rehydration potential of ionized water, before embarking on perfecting his own proprietary ionization process. In 1998, well ahead of the industry, Ken pioneered the first ionized alkaline water offered in the U.S.

    • Ken Uptain, CEO and Founder, Essentia Water
  • 1:20 PM
    -
    1:45 PM
    Channel Selection and Consumer Connection: Building Sticky Brands
    • Jon Sebastiani, Founder, Sonoma Brands
      Jon Sebastiani, Founder, Sonoma Brands -

      Jon Sebastiani

      Founder, Sonoma Brands

      Jon founded Sonoma Brands in January 2016 to invest in high-growth, emerging consumer brands and selectively incubate new concepts. Through Sonoma Brands, Jon intends to build a leading growth equity fund exclusively focused on the CPG space. As a successful entrepreneur with experience in building multiple brands, Jon understands a founder’s need to look beyond capital and select a partner with value-add capabilities around sales, marketing, supply chain operations, and R&D. Jon oversees current and prospective portfolio investments and leads the firm’s investment and operation teams. Jon began his career steering the sales & marketing for Viansa, his family’s winery, and eventually leading the business as President, becoming one of the most successful destination wineries in the Napa and Sonoma valleys. After helping drive the M&A process leading up to Viansa’s sale, Jon served as Managing Director of wine.com, assisting in the turnaround toward its first profitable quarter. As an avid runner training for the New York City Marathon in 2009, Jon realized the opportunity to turn jerky, a commonly used training food, into something truly special. Influenced by his wine background, Jon founded KRAVE Pure Foods (“KRAVE”) to create a differentiated jerky brand with culinary-inspired flavor profiles and all-natural ingredients. As the Founder and CEO of KRAVE, Jon led one of the most disruptive, fastest growing CPG brands in the industry, culminating in the company’s acquisition by The Hershey Company in 2015.

    • Jon Sebastiani, Founder, Sonoma Brands
  • 1:45 PM
    -
    2:10 PM
    From Online to Omnichannel: Soylent in the Real World
    • Bryan Crowley, CEO, Soylent
      Bryan Crowley, CEO, Soylent -

      Bryan Crowley

      CEO, Soylent

      Bryan Crowley was named CEO of Soylent in December of 2017 after joining the company as President earlier that year. Crowley leads Soylent’s executive team, in addition to overseeing all day-to-day operations shepherding the company in its mission to leverage science and technology to provide complete, convenient, sustainable nutrition to the world. Crowley began his career in sales at Anheuser Busch and later worked at Con Agra Foods, Mars Inc., Pabst Brewing Company, and VeeV Spirits. Beginning as a part-time consultant, Crowley joined KeVita, a leading artisan of fermented probiotic and kombucha beverages. He quickly made an impact on the brand’s business and marketing strategies at a turning point in KeVita’s growth and was named Chief Strategy Officer. As CSO, Crowley was charged with taking the organization to the next level by leading business strategy, marketing, human resources, product development, and innovation. After only eight months, he led KeVita through a successful acquisition by PepsiCo in November of 2016.

    • Bryan Crowley, CEO, Soylent
  • 2:10 PM
    -
    2:35 PM
    Identifying your Brand's MVP
    • Sarah Bird, CEO, Bhakti
      Sarah Bird, CEO, Bhakti -

      Sarah Bird

      CEO, Bhakti

      Sarah has over 25 years of brand building experience and is fueled by a passion for doing well and doing good. She is CEO of Boulder, CO based Bhakti, Inc, a mission-driven, natural tea company devoted to craft brewed beverages, vibrant flavors and sustainability. Prior to Bhakti, Sarah was Chief Sales and Marketing Officer for Three Twins Organic Ice Cream and before that Chief Commercial Officer for Ecologic, a sustainable packaging company. Sarah was CMO at Annie’s, Inc. from the time Annie’s was a small mac and cheese company thru its IPO and to the General Mills acquisition. Sarah began her career with marketing roles at Frito Lay, followed by Nestle and then PowerBar. Sarah recently completed 3 terms (9 years) on the Organic Trade Association’s Board of Directors. She is currently on the board of Just Label It, an organization focused on federal GMO labeling.

    • Sarah Bird, CEO, Bhakti
  • 2:35 PM
    -
    3:00 PM
    The Role of Leadership in CPG
    • Bill Weiland, Founder & CEO, Presence Marketing
      Bill Weiland, Founder & CEO, Presence Marketing -

      Bill Weiland

      Founder & CEO, Presence Marketing

      Bill started working in a natural food store when he was 16 and began reading books on nutrition and healthy living at a fervent pace. Paavo Airola, Norman Walker and Paul Bragg were some of the early natural food enthusiasts who influenced his lifestyle choices, along with the inimitable Dr. John R. Christopher, an early pioneer in herbal medicine. After nearly a dozen years of working in the Natural Products Industry, in varied roles within the sales and retail sectors, he launched Presence Marketing in January, 1990. He is surrounded by a dedicated cast of creative and intelligent people who carry out the mission of bringing healthy products to consumers, with great energy, passion, and resolve. With nearly 35 years of industry experience, he is uniquely qualified to lead Presence Marketing/Dynamic Presence during booming as well as unstable economic times. His passion for sustainable agriculture, healthy foods and integrated medicine are key drivers behind his commitment to continue building Presence Marketing/Dynamic Presence, the only independently owned, national - natural products brokerage in the United States.

    • Bill Weiland, Founder & CEO, Presence Marketing
  • 3:00 PM
    -
    5:00 PM
    BevNET Live Expo
    • 20+ table top exhibits from leading suppliers and service providers
    • Expert table sessions provide an intimate small group setting for brands to get answers from experts and create connections needed to go next level
    • Refreshments including beer and wine

    Expert Tables:
    Field Marketing w/ Susie Sapp, Business Development Manager - Field Marketing, Switch

    Sales and Distribution in the Food and Beverage World w/ Bill Sipper, Managing Partner, Cascadia Managing Brands

    Design w/ Kelly Criswell, VP Creative, GRA

    Best Practices for Building Your Team w/ Sean Conner, Chief Progress Officer, ForceBrands

    Working with Beverage Company Boards and Investors w/ Brad Barnhorn, Founder, Barnhorn Grown Advisors

    Formulation w/ David Davis, Director of Sales, ADM

  • 6:00 PM
    -
    8:00 PM
    BevNET Live Afterparty

    Social Drink & Food at YOTEL New York, 570 10th Ave New York, NY 10036

    (just a half mile from the conference venue)

  • 8:00 AM
    -
    9:00 AM
    Breakfast & Registration
    Location: Metropolitan West @ 635 W 46th St New York, NY 10036
  • 9:00 AM
    -
    9:25 AM
    Data Dive: Beverage Trends for the Next Five Years
    • Howard Telford, Head of Soft Drinks Research, Euromonitor International
      Howard Telford, Head of Soft Drinks Research, Euromonitor International -

      Howard Telford

      Head of Soft Drinks Research, Euromonitor International

      Howard Telford is the Head of Soft Drinks Research at Euromonitor International, a world leader in strategic research solutions and business intelligence. He has been with since 2010. In his role at Euromonitor, he provides insights on consumer trends and market performance in the drinks industry across 100 markets. Howard’s insights are regularly cited in a variety of national programs and publications including CNBC News, the Wall Street Journal, Bloomberg and Fortune magazine. For more insight on Euromonitor International, visit http://www.euromonitor.com/.

    • Howard Telford, Head of Soft Drinks Research, Euromonitor International
  • 9:25 AM
    -
    9:50 AM
    Free and Clear: Avoiding the Traps That Kill Deals in CPG
    • Nick Giannuzzi, Managing Partner, The Giannuzzi Group, LLP
      Nick Giannuzzi, Managing Partner, The Giannuzzi Group, LLP -

      Nick Giannuzzi

      Managing Partner, The Giannuzzi Group, LLP

      From Harvard University to New York University School of Law to a chic business residence in the Meatpacking District of NYC, Nicholas Giannuzzi is a partner and founder of The Giannuzzi Group, LLP. Started in 2011, the “Giannuzzi Group” has since become the leading law firm for nearly 500 high-growth consumer brand companies in the natural, better for you food and beverage industry. Among the firm's many clients – both present and historic – are some of the industry’s most successful and fastest growing companies such as Glaceau (creator of VitaminWater and SmartWater), Pirate’s Booty, Pretzel Crisps, Vita Coco, Siggi’s, WTRMLN WTR, Mamma Chia, Sir Kensington’s, Hint, Califia Farms, Krave, HappyBaby, Chameleon Cold Brew, Essentia, Rhythm Superfoods, Peeled, Runa, Oatmega, Sugarfina, Juice Press and many more. In addition to day-to-day legal services, advice and guidance the Giannuzzi Group has assisted its clients in over 500 financing transaction and in nearly 50 exits to strategics and PE funds, including but not limited to sales to Coke, Pepsi, General Mills, Group Danone, Hersheys, Hain Celestial, Amplify, Bacardi, White Wave and many other multi-national companies and some of the largest PE funds. In the last year, the firm has overseen the sale of KRAVE Jerky to The Hershey Company, the partial sale of Suja Juice to The Coca-Cola Company, the acquisition of Wallaby Yogurt by WhiteWave Foods, the sale of YummyEarth to the Riverside Company and the firm is currently working on multiple sales transactions in the 100s of millions of dollars for its other food and beverage clients. The Giannuzzi Group has an un-paralleled understanding of the industry and works tirelessly to serve its clients and to create positive relationships with all of the investors, co-packers, distributors, brokers, acquirers, service providers and difference makers throughout the industry so that we can shares these relationships with our clients.

    • Nick Giannuzzi, Managing Partner, The Giannuzzi Group, LLP
  • 9:50 AM
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    10:15 AM
    Entrepreneurs and Experience: Ways to Incorporate Innovation
    • Tim Brown, President & Chief Operating Officer, Chobani
      Tim Brown, President & Chief Operating Officer, Chobani -

      Tim Brown

      President & Chief Operating Officer, Chobani

      As President & Chief Operating Officer of Chobani, LLC, Tim oversees the full sprectrum of the business for America’s No.1-selling Greek Yogurt company, including the sales, marketing, legal and finance teams. Prior to Chobani, he served as Chairman, President and CEO of Nestle Waters North America Inc (NWNA) where he was responsible for the third-largest nonalcoholic beverage company in the U.S. Under Tim’s leadership, the company boasted an unrivaled portfolio of popular, quality refreshment brands with an emphasis on water as healthy hydration, with $4.3 billion in annual net sales, 8,500 employees, 29 plants and operations in more than 140 communities. After beginning his career at Procter and Gamble, Tim joined NWNA in 1988, known in its early stages as The Perrier Group of America. He spent nearly 30 years with Nestlé and was instrumental in transitioning bottled water from a niche product to the number one beverage in America. Tim serves on the boards of the Connecticut Council for Education Reform (CCER), the Business Council of Fairfield County, the Young Presidents’ Organization (YPO) and the Gulf of Maine Research Institute (GMRI). He is a former board member of Toronto’s nonprofit Harbourfront Corporation, the Food and Consumer Products Canada & Grocery Foundation, the Boys and Girls Clubs of Stamford and the ABA.

    • Tim Brown, President & Chief Operating Officer, Chobani
  • 10:15 AM
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    10:40 AM
    Networking Break & Livestream Studio
  • 10:40 AM
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    11:15 AM
    New Beverage Showdown Finals, Presentation Set 1
    • Jim Murphy, Vice President, Strategy and Venturing, VEB Coca-Cola
      Jim Murphy, Vice President, Strategy and Venturing, VEB Coca-Cola -

      Jim Murphy

      Vice President, Strategy and Venturing, VEB Coca-Cola

      Jim is a 22-year veteran of The Coca-Cola Company -- having spent 18 of those years within Mergers and Acquisitions. Most recently, Jim has been responsible for M&A activity in the European Union – including the relationship development, minority stakes, and eventual full acquisition of Innocent, as well leading the Coca-Cola European Partners bottling deal. He was also part of the initial creation of Coca-Cola Bottlers Africa and part of the Monster transactions. He has closed more than $30-billion in transaction value around the world. Jim serves on the Board of Directors of Equatorial Coca-Cola Bottling Company, which is headquartered in Barcelona and covers 11 West African markets. He holds an undergraduate degree from Georgia State University and an MBA from the Goizueta Business School at Emory University.

    • Gigi Lee Chang, Managing Partner, BFY Capital
      Gigi Lee Chang, Managing Partner, BFY Capital -

      Gigi Lee Chang

      Managing Partner, BFY Capital

      Gigi Lee Chang is a Managing Partner at BFY Capital, a privately owned financing company focused on providing highly structured term debt to “better for you” consumer brands in the food, beverage and beauty sectors to support growth activities with minimal dilution. Prior to joining BFY, she was the Managing Director of FoodFutureCo, an accelerator helping mission driven entrepreneurs working across the food space. Gigi is the Founder of Plum Organics and was also the CEO of the national children's environmental health non-profit Healthy Child Healthy World. Named one of the top women leaders in the "future of food" by Forbes in 2017 and a top dealmaker and influencer in consumer food and beverage by CircleUp in Dec 2016, Gigi is a frequent speaker on social enterprise, sustainability, impact investing and entrepreneurship. Recent speaking engagements include Nutrition Capital Network, SXSW, FoodVision, FoodTank Summit, EscaBona, and FounderMade. She is an advisor and mentor to numerous early stage companies and currently serves on the Friends Board of Good+ Foundation and the Advisory Boards of the Good Food Initiative of Arabella Advisors and the B Corp Force for Good Fund.

    • John Craven, CEO & Founder, BevNET
      John Craven, CEO & Founder, BevNET -

      John Craven

      CEO & Founder, BevNET

      As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, BevNET Magazine, Brewbound.com, BevNET FBU and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.

    • Paula Grant, Founder/CEO, Flood Creative
      Paula Grant, Founder/CEO, Flood Creative -

      Paula Grant

      Founder/CEO, Flood Creative

      Founder, CEO of Flood Creative, an award winning branding agency Located in Irvington, NY. Paula's story and Flood's story are one in the same. After designing for more traditional agencies in London and New York in her early career, Paula was given the amazing opportunity to help build a brand from scratch as a co-founder and investor. She left her design job and co-founded a beverage company in 2001. After 5 years of hard work and lots of lessons in brand building, the brands, Fuze and NOS energy sold to Coca-Cola. The experience changed her view of what design can accomplish and more importantly, gave her an empathy and insight for marketing that no other agency role could provide. Flood has grown a lot over the years and the team continues to use the fundamental learnings from this experience to effect both new and established brands. In addition to the continued effort of innovating and building brands...most recently, BodyArmor Sports Drink and Core Hydration, Paula enjoys sharing her expertise by speaking and contributing to the branding community. She is also on the executive board of AIGA Brand Central and visits Parson's and other campuses in NY to share her insights.

    • Jim Murphy, Vice President, Strategy and Venturing, VEB Coca-Cola
    • Gigi Lee Chang, Managing Partner, BFY Capital
    • John Craven, CEO & Founder, BevNET
    • Paula Grant, Founder/CEO, Flood Creative
  • 11:15 AM
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    11:40 AM
    Extensions, Adjustments, Platforms, and Where Your Brand Can Go
    • Jody Levy, CEO, WTRMLN WTR
      Jody Levy, CEO, WTRMLN WTR -

      Jody Levy

      CEO, WTRMLN WTR

      Jody Levy is the Co-founder and CEO of World Waters | WTRMLN WTR a company and brand committed to redefining how and what we drink to nourish our bodies and sustain our ecosystem. World Waters first product WTRMLN WTR (watermelon water) was created out of a solve for the hundreds of millions of pounds of unused watermelons in the United States. These waste melons are either ugly, misshapen, sunburned but otherwise perfect to press nutrient-dense, hydrating WTRMLN WTR. WTRMLN WTR is a hot pink juicy drink that is packed with electrolytes, vitamins, lycopene, anti-oxidants, magnesium, iron, L-Cittruline and more. WTRMLN WTR consists of nothing but raw watermelon and a drop of organic lemon juice. No added water, and no added sugar. WTRMLN WTR is cold-pressed and never heated with no additives, no preservatives, absolutely nothing artificial! The mission of World Waters and WTRMLN WTR is to educate people about why clean healthy eating is so important for the health and sustainability of our communities. Jody Levy is also a director and executive producer and has been in the world of experience design since 2001. Jody has been creating unique events, interactive environments, brands, products, and multi-sensory installations that connect people in engaging ways. Her professional focus is all about the integration of art and technology. Jody is a creative director and executive producer and her work includes the design and production of live theatrical events, touring stages, hospitality environments, interactive installations, immersive brand activations, and non-traditional marketing and social campaigns. Clients include American Idol, Chrysler, The Coachella Music Festival, Ford Motor Company, Heineken, Hewlett Packard, Lexus, MAC Cosmetics, Mos Def, Museum Of Modern Art, The Museum of Science and Industry Chicago, Palm, Paramount Pictures, Project Runway, San Francisco Museum Of Modern Art, Scion, Shades Optical, Toyota, W Hotels and many other international brands. Jody is an entrepreneur, artist, designer, director, producer, educator and writer from the Detroit area who lives in New York City.

    • Jordan Silbert, Founder & CEO, Q Drinks
    • Brad Barnhorn, Board Member, KeVita, Chameleon Cold Brew
      Brad Barnhorn, Board Member, KeVita, Chameleon Cold Brew -

      Brad Barnhorn

      Board Member, KeVita, Chameleon Cold Brew

      Brad works closely with leading growth-stage food and beverage companies as a board member and strategic advisor. His work leverages 25 years of company-building experience as entrepreneur, CEO, board member and investor, cutting across all strategic and operational dimensions of successful company-building in the food and beverage space. He currently serves on the Board of Fishpeople, Health Warrior, Simple Mills, Zola, Rhythm Superfoods, Biena, Red’s All Natural, and Rib Rack. He previously served on the Board of Krave Jerky, Kevita and Chameleon Cold Brew from these companies early stages through their respective exits as category defining brands to Hershey’s, Pepsi and Nestle. Mr. Barnhorn’s food and beverage journey began as Founder/CEO of the Fantasia Fresh Juice Company which he built into the leading super premium fresh juice/smoothie company in the Midwestern United States from 1998-2000 culminating in a merger with Naked Juice to form the leading national brand in the category which was subsequently acquired by Pepsi. He holds an MBA from the Stanford Graduate School of Business, loves golden retrievers and lives in northern California when he’s not following U2 on tour around the world.

    • Jody Levy, CEO, WTRMLN WTR
    • Jordan Silbert, Founder & CEO, Q Drinks
    • Brad Barnhorn, Board Member, KeVita, Chameleon Cold Brew
  • 11:40 AM
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    12:05 PM
    Funded! How Investment Affects Emerging Categories
    • Jamie Danek, Founder & CEO, Humm Kombucha
      Jamie Danek, Founder & CEO, Humm Kombucha -

      Jamie Danek

      Founder & CEO, Humm Kombucha

      Jamie leads Humm with endless energy, abundant optimism and a big heart; traits that have enabled her to find success at numerous startups during a career spanning more than 20 years. Previous to starting Humm she founded and served as CEO of the consulting firm JLD Enterprises before pivoting to create EON Organics, a natural products company with distribution throughout the East Coast. Using the skills and knowledge gleaned from these successes, Jamie built Humm from the ground up and is now focused on defining strategy and leading the overall execution of Humm’s rapid expansion. Her passion for healthy should taste great is rivaled only by her desire to spread joy throughout the world. As a founding board member of Kombucha Brewers International, she is a national leader driving positive advocacy for the kombucha sector. Jamie holds a B.S. in international marketing from Temple University. She is an avid traveler and spends as much time as possible outside, usually on her mountain bike.

    • Daina Trout, Co-Founder & CEO, Health-Ade Kombucha
      Daina Trout, Co-Founder & CEO, Health-Ade Kombucha -

      Daina Trout

      Co-Founder & CEO, Health-Ade Kombucha

      Daina Trout co-founded Health-Ade Kombucha in 2012 alongside her husband, Justin Trout, and best friend, Vanessa Dew, in Los Angeles. Daina, who has Masters’ degrees in Nutrition and in Public Health from Tufts University, was working in corporate America when she decided to pursue her passion for “real” food and develop the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production, artisanal item made in Daina’s tiny apartment and sold at local farmer’s markets into the fastest growing brand in the category that is now available in more than 12,000 stores and restaurants nationwide.

    • Sean Lovett, Founder & CEO, Revive Kombucha
      Sean Lovett, Founder & CEO, Revive Kombucha -

      Sean Lovett

      Founder & CEO, Revive Kombucha

      Sean Lovett is the Founder and CEO of Revive Kombucha, a kombucha brewery based in Petaluma, CA, where he lives with his wife, Rebekah, and their two daughters. Originally from Chicago, where Sean honed his entrepreneurial skills, he moved to Sonoma County in 2009 to explore Northern California’s rich winemaking and brewing resources. A serious soda habit drove him to seek a healthy alternative in kombucha, with the expressed goal of making something as refreshing and drinkable as his favorite soft drink. Eight years later, his efforts have grown into Revive, an employee-owned company with a line of top-selling, locally produced, organic and healthy kombuchas that are distributed nationwide. A committed environmentalist, Sean has experimented with the possibilities of environmentally conscious production and business practices, including the use of biofuels, an award-winning bottle exchange program and water conservation efforts that drastically reduce the water usage in his brewery.

    • Jamie Danek, Founder & CEO, Humm Kombucha
    • Daina Trout, Co-Founder & CEO, Health-Ade Kombucha
    • Sean Lovett, Founder & CEO, Revive Kombucha
  • 12:05 PM
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    12:30 PM
    Strategic Profile: Nestle's Approach to Beverage
    • John Carmichael, President, Nestlé Beverage Division
      John Carmichael, President, Nestlé Beverage Division -

      John Carmichael

      President, Nestlé Beverage Division

      As President of the Beverage Division for Nestlé USA, John leads a portfolio of some of the nation’s best-known beverage brands comprising $2.5 billion in combined annual sales, including Nescafé® Taster’s Choice®; Nescafé® Clasico™, COFFEE-MATE ®; COFFEE-MATE natural bliss ®, and Nesquik®. Under John’s leadership the division has reinvigorated its base brands to meet the needs of consumers’ changing tastes and preferences, successfully expanding into natural and plant-based territories. John has also led the expansion of the division’s coffee portfolio through recent investments in high-potential brands like Chameleon Cold-Brew and Blue Bottle Coffee, both leading providers of premium-crafted coffee. Most recently, Nestlé reached an agreement granting it the rights to market Starbucks consumer and foodservice products globally, outside of the company’s coffee shops. John will lead the commercial collaboration with the new team’s leadership to define the roadmap for the future of Nestlé’s U.S. beverage portfolio. Since he joined Nestlé in 1995, John has held multiple positions both in the U.S. and globally. Prior to his current role, he was President of Nestlé’s Pizza & Snacking Division. Under his leadership, the Pizza Division achieved market share gains while expanding margins and innovating into new territories. John’s innovative management style, for instance, enabled the company to develop internal incubator-brands, including Outsiders Pizza. John holds a Bachelor of Arts in political science and an MBA from The University of California, Los Angeles (UCLA).

    • John Carmichael, President, Nestlé Beverage Division
  • 12:30 PM
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    1:30 PM
    Lunch Break & Livestream Studio
  • 1:30 PM
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    2:00 PM
  • 2:00 PM
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    2:30 PM
    CSDs, THC, and CBD: Rewards, Risks and Challenges
    • Lauren Rudick, Partner, Hiller, PC
    • Erik Knutson, President, American Trade Association for Cannabis and Hemp
      Erik Knutson, President, American Trade Association for Cannabis and Hemp -

      Erik Knutson

      President, American Trade Association for Cannabis and Hemp

      Starting in 2010, Mr. Knutson began working with a number of licensed medical marijuana organizations to establish compliant operating procedures. Since that time he has helped shape industry standards surrounding super-critical CO2 extraction techniques and oral liquid medical marijuana delivery systems. Since August 2014, Mr. Knutson has served as the Chief Executive Officer and Chairman of CanCore Concepts, Inc. In 2013, Mr. Knutson also co-founded Denver Packaging Company (“DPAC”), a licensed Colorado Medical and Adult-Retail Cannabis Manufacturing company. Additionally, he is a co-founder, Board Member and President of the American Trade Association for Cannabis and Hemp (“ATACH”). In 2012, Kelly and Erik Knutson (brothers) founded Isolate Extraction Systems, Inc. (IES). Since then IES has sold over 50 commercial extraction machines into the regulated Cannabis space. Many of these machines went to start-up businesses in burgeoning medical marijuana states. Together, IES and CCC have assisted dozens of companies in Canada, Puerto Rico, California, Arizona, Nevada, Washington, Oregon, Pennsylvania, Colorado and New York with processing/ extraction operations. Mr. Knutson received his Bachelor’s Degree in Business Management from the University of Colorado in 2009.

    • Lauren Rudick, Partner, Hiller, PC
    • Erik Knutson, President, American Trade Association for Cannabis and Hemp
  • 2:30 PM
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    2:55 PM
    PepsiCo’s View on Venturing
    • Daniel Grubbs, Managing Director, PepsiCo Ventures Group
      Daniel Grubbs, Managing Director, PepsiCo Ventures Group -

      Daniel Grubbs

      Managing Director, PepsiCo Ventures Group

      Daniel leads the PepsiCo Ventures Group with the aim of identifying, securing, and nurturing PepsiCo's partnerships with emerging Food & Beverage companies. The Ventures Group mission is to champion the founders vision while also supporting PepsiCo’s transformation and long term market position. Previously, Daniel helped lead PepsiCo’s Premium Beverage/Emerging Brands division, encompassing Naked Juice, IZZE, O.N.E. Coconut Water, and KeVita. During his tenure Naked Juice became a $1B retail business for PepsiCo, while KeVita was successfully integrated into the PepsiCo family after a period of investment. Before PepsiCo, Daniel held a number of key roles with IRI, including co-leading the Strategy Growth Consulting practice with a focus on Corporate Portfolio Strategy and M&A Due Diligence. Daniel holds an M.B.A. from the University of Southern California.

    • Daniel Grubbs, Managing Director, PepsiCo Ventures Group
  • 2:55 PM
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    3:00 PM
    New Beverage Showdown Winner Announcement & Closing Remarks