
SUMMER 2020 | JUNE 10+11 | NYC
Clayton Christopher Gives His Lessons from the Field
From his days as an entrepreneur launching companies such as Sweet Leaf Tea and Deep Eddy Vodka to co-founding venture capital firm CAVU and investing in brands like High Brew Coffee, Clayton Christopher has decades of experience in the trenches building brands from the ground up. In this video recorded at BevNET Live Winter 2019 in Santa Monica, California, Christopher offers his key lessons from the field; developing sales teams, focusing on the right accounts, using data to fuel innovation and knowing when and how to spend marketing budgets. Christopher also dives into how Deep Eddy Vodka was able to survive by staying regional as well as his recent work as a co-founder of Waterloo Sparkling Water, discussing how the Texas-based startup identified white space in a fast-growing category to quickly seize market share.
Beverage Industry All-Stars Have Spoken at BevNET Live
Next Event: BevNET Live Summer 2020 in NYC
The next BevNET Live conference takes place at the Metropolitan West on June 10 and 11 in New York City. More than 800 beverage industry founder and executives will come together to discover what's next for the industry and move their businesses forward. Plan ahead and secure your seat at the two-day conference. Early registration savings of $200 per ticket ends May 1st.