SUMMER 2020 | JUNE 10+11 | NYC
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Clayton Christopher Gives His Lessons from the Field



From his days as an entrepreneur launching companies such as Sweet Leaf Tea and Deep Eddy Vodka to co-founding venture capital firm CAVU and investing in brands like High Brew Coffee, Clayton Christopher has decades of experience in the trenches building brands from the ground up. In this video recorded at BevNET Live Winter 2019 in Santa Monica, California, Christopher offers his key lessons from the field; developing sales teams, focusing on the right accounts, using data to fuel innovation and knowing when and how to spend marketing budgets. Christopher also dives into how Deep Eddy Vodka was able to survive by staying regional as well as his recent work as a co-founder of Waterloo Sparkling Water, discussing how the Texas-based startup identified white space in a fast-growing category to quickly seize market share.

Beverage Industry All-Stars Have Spoken at BevNET Live

  • Clayton Christopher, Co-Founder,  CAVU Ventures - POSTPONED - BevNET Live Summer 2020

    Clayton Christopher

    Co-Founder, CAVU Ventures

    Clayton Christopher, Co-Founder,  CAVU Ventures - POSTPONED - BevNET Live Summer 2020

    Clayton Christopher

    Co-Founder, CAVU Ventures

    Clayton is passionate about entrepreneurship and loves helping small food and beverage companies scale. Based in Austin, Texas, he is strategically positioned at the epicenter of a growing culture of consumer innovation. He is the Founder and former CEO of Sweet Leaf Tea, a company he started in 1998 with $12k in savings and a recipe from his grandmother. Sweet Leaf grew to a nationally recognized brand and was sold to Nestle in 2011. Following his success at Sweet Leaf Tea, Clayton co-founded and was CEO at Deep Eddy Vodka. Deep Eddy became the fastest growing spirits brand in the United States and was sold to Heaven Hill Distilleries in August of 2015. Clayton is also the Co-founder of Rhythm Super Foods, CAVU Venture Partners, Waterloo Sparkling Water, Mighty Swell, Naturally Austin, and SKU. In 2006 he was awarded the Ernst & Young Entrepreneur of the year for Central Texas and is a recipient of the Austin Under 40 Austinite of the Year Award. Clayton currently resides in Austin, TX with his beautiful wife, Carly, and their two children.

  • Neel Premkumar, Founder & CEO, FORTO Coffee - POSTPONED - BevNET Live Summer 2020

    Neel Premkumar

    Founder & CEO, FORTO Coffee

    Neel Premkumar, Founder & CEO, FORTO Coffee - POSTPONED - BevNET Live Summer 2020

    Neel Premkumar

    Founder & CEO, FORTO Coffee

    Neel Premkumar created FORTO Coffee to fuel the next generation of coffee lovers, looking for a fast coffee energy boost. Today, FORTO is the #1 Coffee Shot and the best-selling shelf-stable Organic Bottled Coffee in the U.S., sold in over 50,000 retail stores. The company has been on Inc.500’s fastest-growing company list for multiple years, and Neel is an EY Entrepreneur of the Year finalist. Prior to becoming the Founder and CEO of FORTO, Neel was a marketing executive at Nestle, and beforehand, founded a boutique marketing agency called CreativeHub, with clients that included Unilever, General Mills and Samsung. Neel holds an MBA from The Wharton School of Business, a Graduate Marketing degree from The University of Chicago, and a Bachelor’s degree from Georgetown University. He resides with his wife and twin girls near New York City.

  • Bill Weiland, Founder & CEO, Presence Marketing - POSTPONED - BevNET Live Summer 2020

    Bill Weiland

    Founder & CEO, Presence Marketing

    Bill Weiland, Founder & CEO, Presence Marketing - POSTPONED - BevNET Live Summer 2020

    Bill Weiland

    Founder & CEO, Presence Marketing

    Bill Weiland is the Founder, President and CEO of Presence Marketing/Dynamic Presence. Bill has committed his entire adult life to furthering the wellness lifestyle movement. It began with nearly a dozen years of working in the Natural Products Industry, in varied roles within the sales and retail sectors. Bill launched Presence Marketing in January, 1990. He is surrounded by a dedicated cast of creative and intelligent people who carry out the mission of bringing healthy products to consumers, with great energy, passion, and resolve. Bill’s uncompromising obsession for sustainable agriculture, healthy foods and integrated medicine are key drivers behind his commitment to continue building a world of clean products that everyone can have access to. Named by Forbes Magazine as one of the “Top 25 Most Influential “Kingmakers” in Consumer and Retailer Companies,” Bill Weiland has grown Presence Marketing/Dynamic Presence into the largest independent natural and organic products brokerage in the U.S. In working with leading national brands as well as successful startups, Bill has a keen eye on consumer and product trends driving the rapidly growing healthy lifestyles market. Bill also is a leading supporter of consumer transparency and GMO labeling.

  • Jamie Danek, Founder & CEO, Humm Kombucha - POSTPONED - BevNET Live Summer 2020

    Jamie Danek

    Founder & CEO, Humm Kombucha

    Jamie Danek, Founder & CEO, Humm Kombucha - POSTPONED - BevNET Live Summer 2020

    Jamie Danek

    Founder & CEO, Humm Kombucha

    Jamie leads Humm with endless energy, abundant optimism and a big heart; traits that have enabled her to find success at numerous startups during a career spanning more than 20 years. Previous to starting Humm she founded and served as CEO of the consulting firm JLD Enterprises before pivoting to create EON Organics, a natural products company with distribution throughout the East Coast. Using the skills and knowledge gleaned from these successes, Jamie built Humm from the ground up and is now focused on defining strategy and leading the overall execution of Humm’s rapid expansion. Her passion for healthy should taste great is rivaled only by her desire to spread joy throughout the world. As a founding board member of Kombucha Brewers International, she is a national leader driving positive advocacy for the kombucha sector. Jamie holds a B.S. in international marketing from Temple University. She is an avid traveler and spends as much time as possible outside, usually on her mountain bike.

  • Kara Goldin, Founder & CEO, Hint Inc. - POSTPONED - BevNET Live Summer 2020

    Kara Goldin

    Founder & CEO, Hint Inc.

  • Nick McCoy, Co-founder & Managing Director, Whipstitch Capital - POSTPONED - BevNET Live Summer 2020

    Nick McCoy

    Co-founder & Managing Director, Whipstitch Capital

    Nick McCoy, Co-founder & Managing Director, Whipstitch Capital - POSTPONED - BevNET Live Summer 2020

    Nick McCoy

    Co-founder & Managing Director, Whipstitch Capital

    Nick McCoy is a Co-Founder and Managing Director with Whipstitch Capital. Nick has over 20 years of investment banking experience. Nick co-founded the investment Bank, Silverwood Partners, where he headed up the consumer division with Mike Burgmaier. In 2015 Nick joined forces with Mike Burgmaier to form Whipstitch Capital with the goal of creating the industry’s largest independent investment bank exclusively focused on leading companies in the healthy and innovative consumer market. Previously Nick was in the Investment Banking Group at First Albany (now Jeffries), Director of M&A at Allmerica Financial Corp, and a Senior Associate, Corporate Development at Wheelabrator Technologies. Nick often speaks and is quoted on various investiture and acquisition-related topics. Nick is an avid road cyclist and thinks it’s ok to cross country ski in below-zero temperatures. He’s a health-focused foodie, cooks frequently and has an extensive knowledge of wine and whiskey (just ask him). Nick is a Chartered Financial Analyst and has an MBA from Wake Forest University and an undergraduate degree from the University of New Hampshire.

  • Perteet Spencer, Co-Founder, AYO Foods - POSTPONED - BevNET Live Summer 2020

    Perteet Spencer

    Co-Founder, AYO Foods

  • Alex Marx, Director, Growth Solutions, KeHE Distributors - POSTPONED - BevNET Live Summer 2020

    Alex Marx

    Director, Growth Solutions, KeHE Distributors

    Alex Marx, Director, Growth Solutions, KeHE Distributors - POSTPONED - BevNET Live Summer 2020

    Alex Marx

    Director, Growth Solutions, KeHE Distributors

    Alex is a Director on the Growth Solutions team at KeHE Distributors, where he develops retail category management solutions based on analytics, consumer insights, and category trends. Alex has been serving at KeHE for nine years and has held positions in Sales, eCommerce, Space Management, and Category Management. Alex has been specializing in the beverage category for years, although his expertise is all-things natural/specialty. Alex received his Bachelor of Business Administration in Food & Consumer Packaged Goods Marketing from Western Michigan University.

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Next Event: BevNET Live Summer 2020 in NYC

The next BevNET Live conference takes place at the Metropolitan West on June 10 and 11 in New York City. More than 800 beverage industry founder and executives will come together to discover what's next for the industry and move their businesses forward. Plan ahead and secure your seat at the two-day conference. Early registration savings of $200 per ticket ends May 1st.

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