WINTER 2019 | DEC. 9+10 | SANTA MONICA
GROWING BEYOND THE BOX WITH LIFEAID
The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out the right way to reach them.
Such is the case for LifeAID, which has grown from a Crossfit-based brand with a direct-to-consumer model to a multi-million dollar company with a range of products sold at major national retailers. Speaking on June 13, 2019 at BevNET Live Summer 2019 in New York City, LifeAID co-founders Aaron Hinde and Orion Melehan shared what they’ve learned on their journey from niche online brand to conventional retail, from investing in your team to making consumers a part of the innovation process.
INDUSTRY ALL-STARS HAVE SPOKEN AT BEVNET LIVE
NEXT CONFERENCE: BEVNET LIVE WINTER 2019 IN SANTA MONICA
The next BevNET Live conference takes place at the Loews Santa Monica Beach Hotel on December 9th and 10th. More than 800 beverage industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference. Early registration savings of $200 per ticket ends October 25th.