WINTER 2019 | DEC. 9+10 | SANTA MONICA
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INSIDE A-B INBEV'S ZX VENTURES



For the past several years, Anheuser-Busch InBev has been increasingly focused on broadening its beverage portfolio beyond the beer and malt drinks where it has traditionally thrived. This new approach has made ZX Ventures, AB InBev’s global growth and innovation group, even more important to the company’s continued development and expansion. In backing brands such as low alcohol kombucha maker Kombrewcha and Southern California-based Wave Soda, the group is assembling an investment portfolio that touches a range of niche to mainstream drink categories.

In this presentation at BevNET Live Summer 2019, Liz Tomic, global director for ZX Ventures’ Explore Fund, discussed how the unit approaches the beverage marketplace, which categories, need states and channels it chooses to target, and why people and culture matter more than scale when it comes to selecting partner brands.

INDUSTRY ALL-STARS HAVE SPOKEN AT BEVNET LIVE

  • Michael Kirban, Co-Founder & CEO, Vita Coco - BevNET Live Winter 2019

    Michael Kirban

    Co-Founder & CEO, Vita Coco

  • Daina Trout, Co-Founder & CEO, Health-Ade Kombucha - BevNET Live Winter 2019

    Daina Trout

    Co-Founder & CEO, Health-Ade Kombucha

    Daina Trout, Co-Founder & CEO, Health-Ade Kombucha - BevNET Live Winter 2019

    Daina Trout

    Co-Founder & CEO, Health-Ade Kombucha

    Daina Trout co-founded Health-Ade Kombucha in 2012 alongside her husband, Justin Trout, and best friend, Vanessa Dew, in Los Angeles. Daina, who has Masters’ degrees in Nutrition and in Public Health from Tufts University, was working in corporate America when she decided to pursue her passion for “real” food and develop the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production, artisanal item made in Daina’s tiny apartment and sold at local farmer’s markets into the fastest growing brand in the category that is now available in more than 12,000 stores and restaurants nationwide.

  • Kara Roell, Co-Founder & Managing Director, VMG Partners - BevNET Live Winter 2019

    Kara Roell

    Co-Founder & Managing Director, VMG Partners

    Kara Roell, Co-Founder & Managing Director, VMG Partners - BevNET Live Winter 2019

    Kara Roell

    Co-Founder & Managing Director, VMG Partners

    Kara co-founded VMG Partners in 2005 and focuses on all aspects of the Fund’s investment strategy, sourcing, execution, portfolio company oversight and exit management. Since its inception, VMG has partnered with entrepreneurs and management teams to provide a breadth of value-add resources in the areas of sales, marketing, branding, finance, operations and legal support which enable its partner companies to rapidly increase brand awareness, accelerate growth and build equity value. Kara serves, or has served, on the boards of babyganics, Bare Snacks, Drunk Elephant, Health Warrior, Humm Kombucha, KIND Snacks, Pirate Brands, Pretzel Crisps, Quest Nutrition, Solid Gold Pet, Sun Bum, Waggin’ Train and Vermont Smoke & Cure, among others. Kara has been an investor in emerging, lower-middle-market branded consumer companies for the last 18 years. Prior to her private equity career, Kara was an Analyst at the investment bank of Schroders plc and received her Bachelor of Arts in Economics and German from Colgate University.

  • Greg Steltenpohl, Co-Founder & CEO, Califia Farms - BevNET Live Winter 2019

    Greg Steltenpohl

    Co-Founder & CEO, Califia Farms

  • Kerrie Lopez, Senior Manager, Category Management - Fresh, Jet.com - BevNET Live Winter 2019

    Kerrie Lopez

    Senior Manager, Category Management - Fresh, Jet.com

    Kerrie Lopez, Senior Manager, Category Management - Fresh, Jet.com - BevNET Live Winter 2019

    Kerrie Lopez

    Senior Manager, Category Management - Fresh, Jet.com

    Kerrie Lopez is a category lead for Jet.com's fresh business, focused on dairy, beverage, and cross-category initiatives such as managing the artisanal and local food assortment. She has also been part of the original team bringing Jet's first private brands to market. Prior to joining Jet (which was acquired by Walmart in September 2016) Kerrie managed the makeup and private brand categories at Birchbox, strategically sourcing samples for the monthly beauty subscription box as well as full-size product for the rapidly growing e-commerce site. Kerrie lives in New York City with her husband and their dog, Maisie.

  • Bill Weiland, Founder & CEO, Presence Marketing - BevNET Live Winter 2019

    Bill Weiland

    Founder & CEO, Presence Marketing

    Bill Weiland, Founder & CEO, Presence Marketing - BevNET Live Winter 2019

    Bill Weiland

    Founder & CEO, Presence Marketing

    Bill Weiland is the Founder, President and CEO of Presence Marketing/Dynamic Presence. Bill has committed his entire adult life to furthering the wellness lifestyle movement. It began with nearly a dozen years of working in the Natural Products Industry, in varied roles within the sales and retail sectors. Bill launched Presence Marketing in January, 1990. He is surrounded by a dedicated cast of creative and intelligent people who carry out the mission of bringing healthy products to consumers, with great energy, passion, and resolve. Bill’s uncompromising obsession for sustainable agriculture, healthy foods and integrated medicine are key drivers behind his commitment to continue building a world of clean products that everyone can have access to. Named by Forbes Magazine as one of the “Top 25 Most Influential “Kingmakers” in Consumer and Retailer Companies,” Bill Weiland has grown Presence Marketing/Dynamic Presence into the largest independent natural and organic products brokerage in the U.S. In working with leading national brands as well as successful startups, Bill has a keen eye on consumer and product trends driving the rapidly growing healthy lifestyles market. Bill also is a leading supporter of consumer transparency and GMO labeling.

  • Neel Premkumar, Founder & CEO, FORTO Coffee - BevNET Live Winter 2019

    Neel Premkumar

    Founder & CEO, FORTO Coffee

    Neel Premkumar, Founder & CEO, FORTO Coffee - BevNET Live Winter 2019

    Neel Premkumar

    Founder & CEO, FORTO Coffee

    Neel Premkumar created FORTO Coffee to fuel the next generation of coffee lovers, looking for a fast coffee energy boost. Today, FORTO is the #1 Coffee Shot and the best-selling shelf-stable Organic Bottled Coffee in the U.S., sold in over 50,000 retail stores. The company has been on Inc.500’s fastest-growing company list for multiple years, and Neel is an EY Entrepreneur of the Year finalist. Prior to becoming the Founder and CEO of FORTO, Neel was a marketing executive at Nestle, and beforehand, founded a boutique marketing agency called CreativeHub, with clients that included Unilever, General Mills and Samsung. Neel holds an MBA from The Wharton School of Business, a Graduate Marketing degree from The University of Chicago, and a Bachelor’s degree from Georgetown University. He resides with his wife and twin girls near New York City.

  • Andrea Tyson, Grocery Merchandising Coordinator, CSD, Kroger - BevNET Live Winter 2019

    Andrea Tyson

    Grocery Merchandising Coordinator, CSD, Kroger

    Andrea Tyson, Grocery Merchandising Coordinator, CSD, Kroger - BevNET Live Winter 2019

    Andrea Tyson

    Grocery Merchandising Coordinator, CSD, Kroger

    In 2000, Andrea began her career with Kroger in Raleigh, NC, as a Management trainee. A couple of years later, she was promoted to Store Manger where she went on to manage several stores in the Raleigh area. In 2007, Andrea joined the Human Resources Team as the Division Recruiter for Management. Andrea recruited for Kroger’s Mid-Atlantic division until she was promoted to the Benefits and Administration manager. After working in this position for several years, Andrea had the opportunity to work in the Produce Department as a Sales Plan Manager. Then, in early 2012, Andrea was able to gain further knowledge of the operational side of the business when she was promoted to District Operations Coordinator. Andrea accepted a position as the District Manager in Little Rock, Arkansas in 2012. In 2016, Andrea joined the General Office team as a Division Promotional Coordinator. While working as a DPC, she worked very closely with the Louisville and King Soopers divisions. She was named to her current role in 2016.

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The next BevNET Live conference takes place at the Loews Santa Monica Beach Hotel on December 9th and 10th. More than 800 beverage industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference. Early registration savings of $200 per ticket ends October 25th. 

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