Beverage School: Learn the Ropes of the Industry

Print the agenda for Monday, December 07

Please note: All times US Eastern Time

• ON DEMAND

  Event Welcome and Platform Introduction

  We hope everyone will start by watching the introductory video when you first enter. It’s the best way to find out how to make your way around and find content and people who can help you take your business next-level.

  • John Craven, CEO & Founder, BevNET.com
• ON DEMAND

  Route to Market

  We'll explore distribution and brokerage and the requirements of retail: from natural/specialty and other incubation brick-and-mortar opportunities to the growing influence of omni-channel as a brand building environment.

  • Bill Sipper, Managing Partner, Cascadia Managing Brands
• ON DEMAND

  Winning at the Shelf

  From winning approvals to providing promotional materials, getting into the store is only part of the path to success: here, you'll learn the principles of merchandising and working with store staff to get the results you want when you're in the store.

  • Will Ahearn, President and Co-Founder, Dirty Hands
• ON DEMAND

  Funding Stages for Beverage Brands

  Investors can be a great accelerator for a growing business -- but they're also part owners of the company you're building, so you'd better choose the right ones. Learn the basics of finding investors and developing a financial support network that can help you grow.

  • Nancy Rosenzweig, Founder and Principal, ValuesAligned Capital
• ON DEMAND

  Avoiding Production Mistakes to Preserve Margin

  Beverage brands might start in the kitchen, but they're made in larger production facilities. Set up the right arrangements, and you'll have reliable budgeting and supply, keys to healthy margins. Set up the wrong arrangements, and you'll soon be working for your suppliers. So pay attention to our Operations Expert.

  • Andrew Guard, Founder & Principal, The Guard Agency
• ON DEMAND

  Design for Beverage Brands

  For most early stage brands, your package and label are your best chance to convince a customer to give you a try. This presentation will give you advice on the visual cues that establish your brand.  

  • Kelly Criswell, Chief Creative Officer, The GRO Agency
  • Danielle Muller, Chief Strategy Officer, The GRO Agency
• ON DEMAND

  Legal Issues for Beverage Entrepreneurs

  From finance to formulas, contracts to corporate structure, here are some of the legal basics that beverage entrepreneurs need to know when they're making key decisions. Like operations, having a firm legal foundation can keep your new empire from crumbling.

  • Chuck Cotter, Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP
• ON DEMAND

  Best Practices for a Changing Grocery Industry

  Retail exposure has always been critical to CPG brands and is more important than ever, with stiff competition for shelf space, eCommerce booming and COVID-19 creating tremendous pressure on brands and retailers. This Zipline Logistics presentation will give practical examples of how CPG manufacturers can build an agile supply chain made for the competitive environment that is modern retail commerce.

  • Andrew Lynch, President, Zipline Logistics
• 12:00 PM-1:00 PM

  Live Q&A: Funding Stages for Beverage Brands

  After you've watched her video, join Nancy Rosenzweig's video, join her for an interactive Q&A and discussion.

  • Nancy Rosenzweig, Founder and Principal, ValuesAligned Capital
• 12:00 PM-1:00 PM

  Live Q&A: Route to Market

  After you've watched Bill Sipper's video, join him for Q&A on distribution, brokerage, route to market and classes of trade.

  • Bill Sipper, Managing Partner, Cascadia Managing Brands
• 1:00 PM-2:00 PM

  Live Q&A: Winning at Shelf

  After you've watched Will's video, join him for a live Q&A on merchandising, setting shelves, and working with store managers.

  • Will Ahearn, President and Co-Founder, Dirty Hands
• 1:00 PM-2:00 PM

  Live Q&A: Design for Beverage Companies

  A live Q&A with experts from GRO, a leading design firm for the CPG space.

  • Kelly Criswell, Chief Creative Officer, The GRO Agency
  • Danielle Muller, Chief Strategy Officer, The GRO Agency
• 2:00 PM-3:00 PM

  Live Q&A: Legal issues for Beverage Entrepreneurs

  After you watch Chuck Cotter's presentation, you can ask him all about the law anytime between 2 p.m. and 3 p.m. 

  • Chuck Cotter, Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP
• 2:00 PM-3:00 PM

  Live Q&A: Avoiding Production Mistakes to Preserve Margin

  After you've watched Andrew Guard's video on production and operations, you're sure to have questions about your own ops: so make sure to stop by between 2 and 3 for this interactive Q&A.

  • Andrew Guard, Founder & Principal, The Guard Agency