WINTER 2020 | DEC. 7-9 | VIRTUAL
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Beverage School: Learn the Ropes of the Industry

Beverage School is a special half-day “Beverages 101″ session for early-stage entrepreneurs and industry newcomers. It is held the day prior to the full conference and is free for all BevNET Live Winter 2020 attendees. The program includes on-demand presentations as well as virtual roundtable sessions with industry experts and suppliers for interactive Q&A and networking.


Beverage School Speakers

  • Kelly  Criswell, Chief Creative Officer, The GRO Agency - BevNET Live Winter 2020

    Kelly Criswell

    Chief Creative Officer, The GRO Agency

    Kelly  Criswell, Chief Creative Officer, The GRO Agency - BevNET Live Winter 2020

    Kelly Criswell

    Chief Creative Officer, The GRO Agency

    As The GRO Agency Chief Creative Officer, Kelly Criswell lives and breathes CPG packaging. After 17 years steeped in the space, she still spends her days studying packaging design with a keen eye for impact, identity, hierarchy, and clarity.

  • Andrew Guard, Founder & Principal, The Guard Agency - BevNET Live Winter 2020

    Andrew Guard

    Founder & Principal, The Guard Agency

  • Chuck Cotter, Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP - BevNET Live Winter 2020

    Chuck Cotter

    Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP

    Chuck Cotter, Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP - BevNET Live Winter 2020

    Chuck Cotter

    Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP

    I advise over consumer products brands and investment funds in capital raising, exit, and acquisition transactions. I've served as a mentor or judge in dozens of consumer-focused incubators and pitch competitions, including FoodBytes! by Rabobank, ExpoEast, and Naturally Boulder. Our consumer team closed over sixty financing and M&A transactions in the consumer space in the prior year and represents over 100 brands and top-tier funds, where we also serve as outside general counsel. The absolute core of my, and my group's, philosophy to the practice of law is that clients are not transactions, and we are not merely service providers. We specialize in the consumer space so that we can be more.

  • Nancy  Rosenzweig, Founder and Principal, ValuesAligned Capital - BevNET Live Winter 2020

    Nancy Rosenzweig

    Founder and Principal, ValuesAligned Capital

    Nancy  Rosenzweig, Founder and Principal, ValuesAligned Capital - BevNET Live Winter 2020

    Nancy Rosenzweig

    Founder and Principal, ValuesAligned Capital

    Nancy is the Founder and Principal of ValuesAligned Capital, a financial consulting firm which helps socially and environmentally responsible companies with their M&A and growth capital needs while prioritizing retaining mission. Her practice is focused on the food and agriculture sector with particular interest in food and beverage companies with transparent, vertically integrated, agricultural supply chains that yield positive environmental and social benefit. Companies include: Uncle Matt’s Organics, Sambazon, Vital, Farms, SunFed Ranch, Traditional Medicinals, Runa and Taza Chocolate. VA Capital also works with family offices to help with impact investing strategy and implementation of direct investing priorities. Most recently with Big Path Capital as an investment banker, convener and thought leader in the Impact investing space, she has decades of leadership experience in values driven, consumer-facing companies. Among her many social enterprise engagements, Nancy has held C level and or governance positions at Tom’s of Maine, Bright Horizons, ZipCar, Mama Chia, Root Capital and Trillium Asset Management. Nancy has an impressive track record of creating business value by identifying consumer trends ahead of the curve, strategic marketing, team building and raising capital. Nancy is the producer of the seminal work in impacting investing Total Portfolio Activation in collaboration with Trillium Asset Management and the Tides foundation, she is a Springboard alum and was a distinguished teaching fellow with Dr. Robert Coles at Harvard University. She holds a BA from Hamilton College and an MBA from Northeastern University. Nancy lives in Somerville, MA with her two middle school aged daughters who keep her focused every day on improving the word they will inherit.

  • Will Ahearn, President and Co-Founder, Dirty Hands - BevNET Live Winter 2020

    Will Ahearn

    President and Co-Founder, Dirty Hands

    Will Ahearn, President and Co-Founder, Dirty Hands - BevNET Live Winter 2020

    Will Ahearn

    President and Co-Founder, Dirty Hands

    Will Ahearn is the President and Co-Founder of Dirty Hands. Having spent years supporting brands in the trade, Will understands the importance of relationships and how they drive success within accounts. He is passionate about company culture and creating a positive environment where people feel they belong and can bring their authentic selves to work every day. He resides in Oakland CA. When he's not working, he enjoys spending quiet time among the redwoods, gardening, hiking, and sampling the latest brands.

  • Bill Sipper, Managing Partner, Cascadia Managing Brands - BevNET Live Winter 2020

    Bill Sipper

    Managing Partner, Cascadia Managing Brands

    Bill Sipper, Managing Partner, Cascadia Managing Brands - BevNET Live Winter 2020

    Bill Sipper

    Managing Partner, Cascadia Managing Brands

    BILL SIPPER is a food and beverage industry leader who has guided numerous brands from concept to commercialization to category leadership. He held senior positions at leading brands including Evian, Nantucket Nectars, Fresh Samantha/Odwalla, Naked Juice and Clearly Canadian. Bill’s strategic expertise and executional focus helped those brands succeed and can help your brand succeed, too. Consulting closely with client leaders as they consider a sale or acquisition, Bill has supported several brands through the process. (Naked Juice was sold to Pepsico, Fresh Samantha/Odwalla was sold to Coca Cola, and Nantucket Nectars was sold to Ocean Spray). Bill has significant international experience, and works with clients in Asia, Europe, South America and the Middle East. He draws on this expertise to help international brands establish presence in the US and to help US brands expand internationally. Bill is active in philanthropic causes: He served as president of Robert Kennedy Jr.’s clean water charity, Tear of the Clouds; was an advisor to The Walden Woods Project; and served on the Board of Directors of the National Osteoporosis Foundation. Bill has been featured on Food Network’s “Unwrapped” and in the PBS documentary “The Water Wars.” He has been a featured speaker at Columbia University School of Business, The Bottled Water Congress (Torino, Italy), the Pan Arab Congress on Osteoporosis (Tunisia), and at virtually every major US food and beverage show, including Natural Products Expo, BevNet, Nosh Live and more. His articles have appeared in leading trade publications, and he is frequently quoted in media including The Wall Street Journal, Barron’s and the New York Times.

  • Andrew Lynch, President, Zipline Logistics - BevNET Live Winter 2020

    Andrew Lynch

    President, Zipline Logistics

Beverage School Schedule

Please note: All times US Eastern Time

  • ON DEMAND
    Event Welcome and Platform Introduction
    We hope everyone will start by watching the introductory video when you first enter. It’s the best way to find out how to make your way around and find content and people who can help you take your business next-level.
    • John Craven, CEO & Founder, BevNET.com
    • John Craven, CEO & Founder, BevNET.com
  • ON DEMAND
    Route to Market
    We'll explore distribution and brokerage and the requirements of retail: from natural/specialty and other incubation brick-and-mortar opportunities to the growing influence of omni-channel as a brand building environment.
    • Bill Sipper, Managing Partner, Cascadia Managing Brands
      Bill Sipper, Managing Partner, Cascadia Managing Brands -

      Bill Sipper

      Managing Partner, Cascadia Managing Brands

      BILL SIPPER is a food and beverage industry leader who has guided numerous brands from concept to commercialization to category leadership. He held senior positions at leading brands including Evian, Nantucket Nectars, Fresh Samantha/Odwalla, Naked Juice and Clearly Canadian. Bill’s strategic expertise and executional focus helped those brands succeed and can help your brand succeed, too. Consulting closely with client leaders as they consider a sale or acquisition, Bill has supported several brands through the process. (Naked Juice was sold to Pepsico, Fresh Samantha/Odwalla was sold to Coca Cola, and Nantucket Nectars was sold to Ocean Spray). Bill has significant international experience, and works with clients in Asia, Europe, South America and the Middle East. He draws on this expertise to help international brands establish presence in the US and to help US brands expand internationally. Bill is active in philanthropic causes: He served as president of Robert Kennedy Jr.’s clean water charity, Tear of the Clouds; was an advisor to The Walden Woods Project; and served on the Board of Directors of the National Osteoporosis Foundation. Bill has been featured on Food Network’s “Unwrapped” and in the PBS documentary “The Water Wars.” He has been a featured speaker at Columbia University School of Business, The Bottled Water Congress (Torino, Italy), the Pan Arab Congress on Osteoporosis (Tunisia), and at virtually every major US food and beverage show, including Natural Products Expo, BevNet, Nosh Live and more. His articles have appeared in leading trade publications, and he is frequently quoted in media including The Wall Street Journal, Barron’s and the New York Times.

    • Bill Sipper, Managing Partner, Cascadia Managing Brands
  • ON DEMAND
    Winning at the Shelf
    From winning approvals to providing promotional materials, getting into the store is only part of the path to success: here, you'll learn the principles of merchandising and working with store staff to get the results you want when you're in the store.
    • Will Ahearn, President and Co-Founder, Dirty Hands
      Will Ahearn, President and Co-Founder, Dirty Hands -

      Will Ahearn

      President and Co-Founder, Dirty Hands

      Will Ahearn is the President and Co-Founder of Dirty Hands. Having spent years supporting brands in the trade, Will understands the importance of relationships and how they drive success within accounts. He is passionate about company culture and creating a positive environment where people feel they belong and can bring their authentic selves to work every day. He resides in Oakland CA. When he's not working, he enjoys spending quiet time among the redwoods, gardening, hiking, and sampling the latest brands.

    • Will Ahearn, President and Co-Founder, Dirty Hands
  • ON DEMAND
    Funding Stages for Beverage Brands
    Investors can be a great accelerator for a growing business -- but they're also part owners of the company you're building, so you'd better choose the right ones. Learn the basics of finding investors and developing a financial support network that can help you grow.
    • Nancy Rosenzweig, Founder and Principal, ValuesAligned Capital
      Nancy  Rosenzweig, Founder and Principal, ValuesAligned Capital -

      Nancy Rosenzweig

      Founder and Principal, ValuesAligned Capital

      Nancy is the Founder and Principal of ValuesAligned Capital, a financial consulting firm which helps socially and environmentally responsible companies with their M&A and growth capital needs while prioritizing retaining mission. Her practice is focused on the food and agriculture sector with particular interest in food and beverage companies with transparent, vertically integrated, agricultural supply chains that yield positive environmental and social benefit. Companies include: Uncle Matt’s Organics, Sambazon, Vital, Farms, SunFed Ranch, Traditional Medicinals, Runa and Taza Chocolate. VA Capital also works with family offices to help with impact investing strategy and implementation of direct investing priorities. Most recently with Big Path Capital as an investment banker, convener and thought leader in the Impact investing space, she has decades of leadership experience in values driven, consumer-facing companies. Among her many social enterprise engagements, Nancy has held C level and or governance positions at Tom’s of Maine, Bright Horizons, ZipCar, Mama Chia, Root Capital and Trillium Asset Management. Nancy has an impressive track record of creating business value by identifying consumer trends ahead of the curve, strategic marketing, team building and raising capital. Nancy is the producer of the seminal work in impacting investing Total Portfolio Activation in collaboration with Trillium Asset Management and the Tides foundation, she is a Springboard alum and was a distinguished teaching fellow with Dr. Robert Coles at Harvard University. She holds a BA from Hamilton College and an MBA from Northeastern University. Nancy lives in Somerville, MA with her two middle school aged daughters who keep her focused every day on improving the word they will inherit.

    • Nancy Rosenzweig, Founder and Principal, ValuesAligned Capital
  • ON DEMAND
    Avoiding Production Mistakes to Preserve Margin
    Beverage brands might start in the kitchen, but they're made in larger production facilities. Set up the right arrangements, and you'll have reliable budgeting and supply, keys to healthy margins. Set up the wrong arrangements, and you'll soon be working for your suppliers. So pay attention to our Operations Expert.
    • Andrew Guard, Founder & Principal, The Guard Agency
    • Andrew Guard, Founder & Principal, The Guard Agency
  • ON DEMAND
    Design for Beverage Brands
    For most early stage brands, your package and label are your best chance to convince a customer to give you a try. This presentation will give you advice on the visual cues that establish your brand.  
    • Kelly Criswell, Chief Creative Officer, The GRO Agency
      Kelly  Criswell, Chief Creative Officer, The GRO Agency -

      Kelly Criswell

      Chief Creative Officer, The GRO Agency

      As The GRO Agency Chief Creative Officer, Kelly Criswell lives and breathes CPG packaging. After 17 years steeped in the space, she still spends her days studying packaging design with a keen eye for impact, identity, hierarchy, and clarity.

    • Danielle Muller, Chief Strategy Officer, The GRO Agency
      Danielle  Muller, Chief Strategy Officer, The GRO Agency -

      Danielle Muller

      Chief Strategy Officer, The GRO Agency

      Danielle Muller is the VP of Strategy at The GRO Agency, leading the next generation of GRO creative strategists attuned to the modern CPG landscape. With a contagious curiosity and furious-mind, she is passionate about connecting people with the things that move them. Harnessing left-and-right brain synergy, industry insight, and collaborative creativity, she crafts attuned strategy with both authentic and pragmatic perspective. With over 15 years of experience in dynamic brand creation, marketing, and operational strategy, Danielle has worked with everyone from spunky start-ups to Fortune 500 luxury brands. Leveraging her broad cross-industry experience, she draws from the full scope of opportunity to bridge brands and consumers, driving revenue and defining culture.

    • Kelly Criswell, Chief Creative Officer, The GRO Agency
    • Danielle Muller, Chief Strategy Officer, The GRO Agency
  • ON DEMAND
    Legal Issues for Beverage Entrepreneurs
    From finance to formulas, contracts to corporate structure, here are some of the legal basics that beverage entrepreneurs need to know when they're making key decisions. Like operations, having a firm legal foundation can keep your new empire from crumbling.
    • Chuck Cotter, Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP
      Chuck Cotter, Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP -

      Chuck Cotter

      Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP

      I advise over consumer products brands and investment funds in capital raising, exit, and acquisition transactions. I've served as a mentor or judge in dozens of consumer-focused incubators and pitch competitions, including FoodBytes! by Rabobank, ExpoEast, and Naturally Boulder. Our consumer team closed over sixty financing and M&A transactions in the consumer space in the prior year and represents over 100 brands and top-tier funds, where we also serve as outside general counsel. The absolute core of my, and my group's, philosophy to the practice of law is that clients are not transactions, and we are not merely service providers. We specialize in the consumer space so that we can be more.

    • Chuck Cotter, Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP
  • ON DEMAND
    Best Practices for a Changing Grocery Industry
    Retail exposure has always been critical to CPG brands and is more important than ever, with stiff competition for shelf space, eCommerce booming and COVID-19 creating tremendous pressure on brands and retailers. This Zipline Logistics presentation will give practical examples of how CPG manufacturers can build an agile supply chain made for the competitive environment that is modern retail commerce.
    • Andrew Lynch, President, Zipline Logistics
    • Andrew Lynch, President, Zipline Logistics
  • 12:00 PM
    -
    1:00 PM
    Live Q&A: Funding Stages for Beverage Brands
    After you've watched her video, join Nancy Rosenzweig's video, join her for an interactive Q&A and discussion.
    • Nancy Rosenzweig, Founder and Principal, ValuesAligned Capital
      Nancy  Rosenzweig, Founder and Principal, ValuesAligned Capital -

      Nancy Rosenzweig

      Founder and Principal, ValuesAligned Capital

      Nancy is the Founder and Principal of ValuesAligned Capital, a financial consulting firm which helps socially and environmentally responsible companies with their M&A and growth capital needs while prioritizing retaining mission. Her practice is focused on the food and agriculture sector with particular interest in food and beverage companies with transparent, vertically integrated, agricultural supply chains that yield positive environmental and social benefit. Companies include: Uncle Matt’s Organics, Sambazon, Vital, Farms, SunFed Ranch, Traditional Medicinals, Runa and Taza Chocolate. VA Capital also works with family offices to help with impact investing strategy and implementation of direct investing priorities. Most recently with Big Path Capital as an investment banker, convener and thought leader in the Impact investing space, she has decades of leadership experience in values driven, consumer-facing companies. Among her many social enterprise engagements, Nancy has held C level and or governance positions at Tom’s of Maine, Bright Horizons, ZipCar, Mama Chia, Root Capital and Trillium Asset Management. Nancy has an impressive track record of creating business value by identifying consumer trends ahead of the curve, strategic marketing, team building and raising capital. Nancy is the producer of the seminal work in impacting investing Total Portfolio Activation in collaboration with Trillium Asset Management and the Tides foundation, she is a Springboard alum and was a distinguished teaching fellow with Dr. Robert Coles at Harvard University. She holds a BA from Hamilton College and an MBA from Northeastern University. Nancy lives in Somerville, MA with her two middle school aged daughters who keep her focused every day on improving the word they will inherit.

    • Nancy Rosenzweig, Founder and Principal, ValuesAligned Capital
  • 12:00 PM
    -
    1:00 PM
    Live Q&A: Route to Market
    After you've watched Bill Sipper's video, join him for Q&A on distribution, brokerage, route to market and classes of trade.
    • Bill Sipper, Managing Partner, Cascadia Managing Brands
      Bill Sipper, Managing Partner, Cascadia Managing Brands -

      Bill Sipper

      Managing Partner, Cascadia Managing Brands

      BILL SIPPER is a food and beverage industry leader who has guided numerous brands from concept to commercialization to category leadership. He held senior positions at leading brands including Evian, Nantucket Nectars, Fresh Samantha/Odwalla, Naked Juice and Clearly Canadian. Bill’s strategic expertise and executional focus helped those brands succeed and can help your brand succeed, too. Consulting closely with client leaders as they consider a sale or acquisition, Bill has supported several brands through the process. (Naked Juice was sold to Pepsico, Fresh Samantha/Odwalla was sold to Coca Cola, and Nantucket Nectars was sold to Ocean Spray). Bill has significant international experience, and works with clients in Asia, Europe, South America and the Middle East. He draws on this expertise to help international brands establish presence in the US and to help US brands expand internationally. Bill is active in philanthropic causes: He served as president of Robert Kennedy Jr.’s clean water charity, Tear of the Clouds; was an advisor to The Walden Woods Project; and served on the Board of Directors of the National Osteoporosis Foundation. Bill has been featured on Food Network’s “Unwrapped” and in the PBS documentary “The Water Wars.” He has been a featured speaker at Columbia University School of Business, The Bottled Water Congress (Torino, Italy), the Pan Arab Congress on Osteoporosis (Tunisia), and at virtually every major US food and beverage show, including Natural Products Expo, BevNet, Nosh Live and more. His articles have appeared in leading trade publications, and he is frequently quoted in media including The Wall Street Journal, Barron’s and the New York Times.

    • Bill Sipper, Managing Partner, Cascadia Managing Brands
  • 1:00 PM
    -
    2:00 PM
    Live Q&A: Winning at Shelf
    After you've watched Will's video, join him for a live Q&A on merchandising, setting shelves, and working with store managers.
    • Will Ahearn, President and Co-Founder, Dirty Hands
      Will Ahearn, President and Co-Founder, Dirty Hands -

      Will Ahearn

      President and Co-Founder, Dirty Hands

      Will Ahearn is the President and Co-Founder of Dirty Hands. Having spent years supporting brands in the trade, Will understands the importance of relationships and how they drive success within accounts. He is passionate about company culture and creating a positive environment where people feel they belong and can bring their authentic selves to work every day. He resides in Oakland CA. When he's not working, he enjoys spending quiet time among the redwoods, gardening, hiking, and sampling the latest brands.

    • Will Ahearn, President and Co-Founder, Dirty Hands
  • 1:00 PM
    -
    2:00 PM
    Live Q&A: Design for Beverage Companies
    A live Q&A with experts from GRO, a leading design firm for the CPG space.
    • Kelly Criswell, Chief Creative Officer, The GRO Agency
      Kelly  Criswell, Chief Creative Officer, The GRO Agency -

      Kelly Criswell

      Chief Creative Officer, The GRO Agency

      As The GRO Agency Chief Creative Officer, Kelly Criswell lives and breathes CPG packaging. After 17 years steeped in the space, she still spends her days studying packaging design with a keen eye for impact, identity, hierarchy, and clarity.

    • Danielle Muller, Chief Strategy Officer, The GRO Agency
      Danielle  Muller, Chief Strategy Officer, The GRO Agency -

      Danielle Muller

      Chief Strategy Officer, The GRO Agency

      Danielle Muller is the VP of Strategy at The GRO Agency, leading the next generation of GRO creative strategists attuned to the modern CPG landscape. With a contagious curiosity and furious-mind, she is passionate about connecting people with the things that move them. Harnessing left-and-right brain synergy, industry insight, and collaborative creativity, she crafts attuned strategy with both authentic and pragmatic perspective. With over 15 years of experience in dynamic brand creation, marketing, and operational strategy, Danielle has worked with everyone from spunky start-ups to Fortune 500 luxury brands. Leveraging her broad cross-industry experience, she draws from the full scope of opportunity to bridge brands and consumers, driving revenue and defining culture.

    • Kelly Criswell, Chief Creative Officer, The GRO Agency
    • Danielle Muller, Chief Strategy Officer, The GRO Agency
  • 2:00 PM
    -
    3:00 PM
    Live Q&A: Legal issues for Beverage Entrepreneurs
    After you watch Chuck Cotter's presentation, you can ask him all about the law anytime between 2 p.m. and 3 p.m. 
    • Chuck Cotter, Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP
      Chuck Cotter, Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP -

      Chuck Cotter

      Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP

      I advise over consumer products brands and investment funds in capital raising, exit, and acquisition transactions. I've served as a mentor or judge in dozens of consumer-focused incubators and pitch competitions, including FoodBytes! by Rabobank, ExpoEast, and Naturally Boulder. Our consumer team closed over sixty financing and M&A transactions in the consumer space in the prior year and represents over 100 brands and top-tier funds, where we also serve as outside general counsel. The absolute core of my, and my group's, philosophy to the practice of law is that clients are not transactions, and we are not merely service providers. We specialize in the consumer space so that we can be more.

    • Chuck Cotter, Partner; Chair of Consumer Products, Food, and Beverage Group, Holland & Hart LLP
  • 2:00 PM
    -
    3:00 PM
    Live Q&A: Avoiding Production Mistakes to Preserve Margin
    After you've watched Andrew Guard's video on production and operations, you're sure to have questions about your own ops: so make sure to stop by between 2 and 3 for this interactive Q&A.
    • Andrew Guard, Founder & Principal, The Guard Agency
    • Andrew Guard, Founder & Principal, The Guard Agency

Register to Attend Beverage School

If you're already registered to attend BevNET Live Winter 2020, Beverage School registration is included.

Register