Program

Monday, June 3, 2013
Beverage School NYC, Click here for agenda
Tuesday, June 4, 2013
7:30 – 8:00	REGISTRATION AND BREAKFAST
8:00 – 9:30	New Beverage Showdown	Semifinal Presentations
9:30 – 9:40	Opening remarks and introduction of the day’s activities.	John Craven, Founder and CEO, BevNET; Jeffrey Klineman, Editor-in-Chief, BevNET
9:40 – 10:05	Presentation: Ancient Ingredients, New Products	Tyler Gage and Dan MacCombie, Co-founders, Runa
10:05 – 10:25	Presentation: Affordability, Availability, and Acceptability – Making the three A’s work for your brand	Darren Marshall, VP of Marketing and Innovation, VEB
10:25 – 10:35	Distributor Talk I: Inside the Natural Marketplace	Nat Noone, Founder, Green Shoots Distributing
10:35 – 11:00	Presentation: Failing Up	Bob Bloom, Director of Business Development, WILD Flavors
11:00 – 11:30	NETWORKING BREAK
11:30 – 12:00	Presentation: Redefining Reality for Sustainable Profit Growth	Michael Zacka, CEO, Tetra-Pak North America
12:00 – 12:30	KEYNOTE: AriZona Beverage – Inquiries about Innovation and Independence	Don Vultaggio, Chairman, AriZona Beverage
12:30 – 1:30	LUNCH AND EXPO
1:30 – 3:30	EXPO
3:30 – 3:40	Distributor Talk II: Up and Down the Street in Manhattan	Lou Ferraro, President, Preferred Beverage Distributors
3:40 – 4:00	Panel: The Momentum Moment – Brands on the Move	Ben Weiss, Founder, BAI; Jeff Church, CEO, SUJA; Chris Campbell, CEO, Chameleon Cold Brew
4:00 – 4:30	Presentation: Inside High Pressure Processing	Joyce Longfield, CEO, JL Nutrition and Food
4:30 – 5:00	New Beverage Showdown	Judging and Finalists Announced
5:00 – 7:00	COCKTAILS AND NETWORKING
Wednesday, June 5, 2013
8:00 – 9:00	REGISTRATION AND BREAKFAST
9:00 – 9:05	Opening remarks and introduction of the day’s activities.	John Craven, Founder and CEO, BevNET
9:05 – 9:30	Case Study: Zola and Brand Identity	Chris Cuvelier, CEO, Zola Fruits of the World
9:30 – 10:00	Retailer Presentation: Building Brands in Kroger	Mary Ellen Adcock, VP of Natural Foods, Kroger
10:00 – 10:25	Panel: Reaching Your Core Consumer	Vanessa Walker, Sr. Director Strategic Brand Management, National Beverage Corp.; Greg Fleishman, Chief Marketing Officer, Sambazon; Olivier Sonnois, CEO, Brands Within Reach
10:25 – 10:35	Distributor Talk III: National Accounts	Pat Bolden, Co-founder, L.A. Libations
10:35 – 11:00	NETWORKING BREAK
11:00 – 11:35	New Beverage Showdown	Final Presentations Part 1
11:35 – 12:00	Case Study: Kevita’s Conventional Crossover	Bill Moses, CEO, Kevita
12:00 – 12:30	Investor Presentation: The Value-Added Minority Investor	Josh Goldin and Trevor Nelson, Managing Directors, Alliance Consumer Growth Fund
12:30 – 1:30	LUNCH
1:30 – 1:45	Distributor Talk IV: The Regional Independent	Gerry Martin, VP Marketing & Immediate Consumption Sales, Polar Corp.
1:45 – 2:10	Retailer Presentation: Growing with Fresh Direct	Kelly Marlowe, Grocery Category Merchant, Fresh Direct
2:10 – 2:45	New Beverage Showdown	Final Presentations Part 2
2:45 – 3:30	Finance Presentation: Avoiding the 10 Percent Valuation Haircut	Brette Simon, Partner, Bryan Cave LLP
3:30 – 4:00	NETWORKING BREAK
4:00 – 4:30	Panel: Building Winning Entrepreneurial Cultures	Mike Kirban, CEO, Vita Coco; Greg Fleishman, EVP Marketing, Sambazon; Pete Lescoe, Founder, Food Should Taste Good; Amy Taylor, VP/GM, Red Bull
4:30 – 5:00	New Beverage Showdown	Judging and Awards