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Virtual Event on April 21 - Learn from Founders That are "Living the Brand"

The SuperCharge: Living the Brand virtual event on April 21, presented by BevNET and NOSH, will bring entrepreneurs an interview and live Q&A session with Seth Goldman, the co-founder of Honest Tea who has recently started another brand, Eat the Change, as well as observations and inspiration from new entrepreneurs Zach and Delisa Harper of Funky Mello and Parker Olson of Forij. 

This edition of SuperCharge will serve as a rallying cry for those founders who find themselves behind the sampling table, stalking the buyer, interviewing the consumer and learning a Tik Tok routine to infuse energy into every one of their bottles and bags. We’ll find out how to keep yourself and your brand energized in the face of setbacks and the ways that living the brand at startup can set a company up for easier decisions and better performance down the road.

The virtual event will take place on Thursday, April 21 from 3 p.m. to 4:30 p.m. ET.

Registration is required to access virtual presentations and networking, as well as instant replay post-event, and is included for BevNET & NOSH Insiders. For non-Insiders, you can become an Insider for $49 per month or purchase an event-only ticket for $275.

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Supercharge: Living the Brand Speakers

We’re featuring interviews with Seth Goldman of Honest Tea and Eat the Change - one of the best-known recidivist brand maniacs out there – as well as Parker Olson of Forij (he lives in the Forij van!) and Zack and Delisa Harper of Funky Mello (they met, made marshmallow fluff, and got married!) and we’ve invited them to join us for a fun and inspiring question and answer session at 4 p.m. on Thursday, April 21.

Together, these entrepreneurs will share stories from the startup life, insights on the ways to manufacture their big breaks and create momentum from the very first sale.

  • Seth Goldman, Chief Change Agent, Eat the Change - Supercharge: Living the Brand

    Seth Goldman

    Chief Change Agent, Eat the Change

    Seth Goldman, Chief Change Agent, Eat the Change - Supercharge: Living the Brand

    Seth Goldman

    Chief Change Agent, Eat the Change

    Seth Goldman is Co-Founder of Eat the Change®, a chef-crafted brand that helps people “Snack to the Future™” with chef-crafted, planet-friendly foods. Eat the Change® recently launched a line of organic mushroom jerky and a vegetable-based kid-friendly snack. Seth and his co-Founder, Celebrity Chef Spike Mendelsohn are also co-founders of PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, sandwiches, fries, and soft-serve. Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. He has been widely recognized for his entrepreneurial success and impact, including Ernst & Young’s Entrepreneur of the Year in Greater Washington, the Washington DC Business Hall of Fame, Beverage Industry Magazine’s Executive of the Year and Partnership for Healthier America’s CEO of the Year. Seth and his wife, Julie Farkas, have also launched ETC Impact, which is a donating $1.25M over three years into non-profit organizations that educate and inspire consumers to make climate-conscious choices with their diet.   He is a graduate of Harvard College (1987) and the Yale School of Management (1995) and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry Nalebuff are the authors, along with graphic artist Soongyun Choi, of The New York Times bestselling comic book, Mission in a Bottle.

  • Delisa Harper, Co-Founder, Funky Mello - Supercharge: Living the Brand

    Delisa Harper

    Co-Founder, Funky Mello

    Delisa Harper, Co-Founder, Funky Mello - Supercharge: Living the Brand

    Delisa Harper

    Co-Founder, Funky Mello

    As a foodie with a passion for wellness and making meaningful experiences, Delisa Harper is the CEO & Co-Founder of Funky Mello, the feel-good marshmallow company. She has a decade of marketing experience working for top companies in the media and tech industries, including Search Engine Journal, OpenText, and HP. Outside of work, she enjoys cooking, hiking, and cuddling with Maci, her mini schnaupin (schnauzer pinscher mix). Delisa has her MBA and a Bachelor's degree in Marketing from Texas A&M University-Commerce. She is currently based in Austin, Texas.

  • Zach Harper, Co-Founder, Funky Mello - Supercharge: Living the Brand

    Zach Harper

    Co-Founder, Funky Mello

    Zach Harper, Co-Founder, Funky Mello - Supercharge: Living the Brand

    Zach Harper

    Co-Founder, Funky Mello

    As a huge snacker, foodie and dessert lover becoming a food entrepreneur was always a dream. Zach is the COO & Co-Founder of Funky Mello. He has a decade of sales experience working for top pharmaceutical companies such as Publicis Touchpoint Solutions, Quentilies, & Eli Lilly. Outside of work he loves physical activity such as biking, running, and hiking. He is currently based in Austin, Texas with his wife Delisa.

  • Parker Olson, Founder, Fôrji - Supercharge: Living the Brand

    Parker Olson

    Founder, Fôrji

  • Jeff Klineman, Editor in Chief, BevNET - Supercharge: Living the Brand

    Jeff Klineman

    Editor in Chief, BevNET

Virtual Program

Print the agenda for Thursday, April 21

Please note: All times US Eastern Time

  • 3:00 PM
    -
    3:20 PM
    Living the Van
    • Parker Olson
      , Founder, Fôrji
    • Parker Olson, Founder, Fôrji

    Watch Video

  • 3:20 PM
    -
    3:40 PM
    Living Funky
    • Zach Harper
      , Co-Founder, Funky Mello
      Zach Harper, Co-Founder, Funky Mello -

      Zach Harper

      Co-Founder, Funky Mello

      As a huge snacker, foodie and dessert lover becoming a food entrepreneur was always a dream. Zach is the COO & Co-Founder of Funky Mello. He has a decade of sales experience working for top pharmaceutical companies such as Publicis Touchpoint Solutions, Quentilies, & Eli Lilly. Outside of work he loves physical activity such as biking, running, and hiking. He is currently based in Austin, Texas with his wife Delisa.

    • Delisa Harper
      , Co-Founder, Funky Mello
      Delisa Harper, Co-Founder, Funky Mello -

      Delisa Harper

      Co-Founder, Funky Mello

      As a foodie with a passion for wellness and making meaningful experiences, Delisa Harper is the CEO & Co-Founder of Funky Mello, the feel-good marshmallow company. She has a decade of marketing experience working for top companies in the media and tech industries, including Search Engine Journal, OpenText, and HP. Outside of work, she enjoys cooking, hiking, and cuddling with Maci, her mini schnaupin (schnauzer pinscher mix). Delisa has her MBA and a Bachelor's degree in Marketing from Texas A&M University-Commerce. She is currently based in Austin, Texas.

    • Zach Harper, Co-Founder, Funky Mello
    • Delisa Harper, Co-Founder, Funky Mello

    Watch Video

  • 3:40 PM
    -
    4:05 PM
    Living the Brand, Over and Over
    • Seth Goldman
      , Chief Change Agent, Eat the Change
      Seth Goldman, Chief Change Agent, Eat the Change -

      Seth Goldman

      Chief Change Agent, Eat the Change

      Seth Goldman is Co-Founder of Eat the Change®, a chef-crafted brand that helps people “Snack to the Future™” with chef-crafted, planet-friendly foods. Eat the Change® recently launched a line of organic mushroom jerky and a vegetable-based kid-friendly snack. Seth and his co-Founder, Celebrity Chef Spike Mendelsohn are also co-founders of PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, sandwiches, fries, and soft-serve. Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. He has been widely recognized for his entrepreneurial success and impact, including Ernst & Young’s Entrepreneur of the Year in Greater Washington, the Washington DC Business Hall of Fame, Beverage Industry Magazine’s Executive of the Year and Partnership for Healthier America’s CEO of the Year. Seth and his wife, Julie Farkas, have also launched ETC Impact, which is a donating $1.25M over three years into non-profit organizations that educate and inspire consumers to make climate-conscious choices with their diet.   He is a graduate of Harvard College (1987) and the Yale School of Management (1995) and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry Nalebuff are the authors, along with graphic artist Soongyun Choi, of The New York Times bestselling comic book, Mission in a Bottle.

    • Seth Goldman, Chief Change Agent, Eat the Change

    Watch Video

  • 4:05 PM
    -
    4:30 PM
    Living the Brand Q&A: Open Forum
    • Seth Goldman
      , Chief Change Agent, Eat the Change
      Seth Goldman, Chief Change Agent, Eat the Change -

      Seth Goldman

      Chief Change Agent, Eat the Change

      Seth Goldman is Co-Founder of Eat the Change®, a chef-crafted brand that helps people “Snack to the Future™” with chef-crafted, planet-friendly foods. Eat the Change® recently launched a line of organic mushroom jerky and a vegetable-based kid-friendly snack. Seth and his co-Founder, Celebrity Chef Spike Mendelsohn are also co-founders of PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, sandwiches, fries, and soft-serve. Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. He has been widely recognized for his entrepreneurial success and impact, including Ernst & Young’s Entrepreneur of the Year in Greater Washington, the Washington DC Business Hall of Fame, Beverage Industry Magazine’s Executive of the Year and Partnership for Healthier America’s CEO of the Year. Seth and his wife, Julie Farkas, have also launched ETC Impact, which is a donating $1.25M over three years into non-profit organizations that educate and inspire consumers to make climate-conscious choices with their diet.   He is a graduate of Harvard College (1987) and the Yale School of Management (1995) and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry Nalebuff are the authors, along with graphic artist Soongyun Choi, of The New York Times bestselling comic book, Mission in a Bottle.

    • Parker Olson
      , Founder, Fôrji
    • Zach Harper
      , Co-Founder, Funky Mello
      Zach Harper, Co-Founder, Funky Mello -

      Zach Harper

      Co-Founder, Funky Mello

      As a huge snacker, foodie and dessert lover becoming a food entrepreneur was always a dream. Zach is the COO & Co-Founder of Funky Mello. He has a decade of sales experience working for top pharmaceutical companies such as Publicis Touchpoint Solutions, Quentilies, & Eli Lilly. Outside of work he loves physical activity such as biking, running, and hiking. He is currently based in Austin, Texas with his wife Delisa.

    • Delisa Harper
      , Co-Founder, Funky Mello
      Delisa Harper, Co-Founder, Funky Mello -

      Delisa Harper

      Co-Founder, Funky Mello

      As a foodie with a passion for wellness and making meaningful experiences, Delisa Harper is the CEO & Co-Founder of Funky Mello, the feel-good marshmallow company. She has a decade of marketing experience working for top companies in the media and tech industries, including Search Engine Journal, OpenText, and HP. Outside of work, she enjoys cooking, hiking, and cuddling with Maci, her mini schnaupin (schnauzer pinscher mix). Delisa has her MBA and a Bachelor's degree in Marketing from Texas A&M University-Commerce. She is currently based in Austin, Texas.

    • Jeff Klineman
      , Editor in Chief, BevNET
    • Seth Goldman, Chief Change Agent, Eat the Change
    • Parker Olson, Founder, Fôrji
    • Zach Harper, Co-Founder, Funky Mello
    • Delisa Harper, Co-Founder, Funky Mello
    • Jeff Klineman, Editor in Chief, BevNET

Register

Past Supercharge Speakers: Experts in Their Field

  • Miyoko Schinner, Founder and CEO, Miyoko’s Creamery - Supercharge: Living the Brand

    Miyoko Schinner

    Founder and CEO, Miyoko’s Creamery

    Miyoko Schinner, Founder and CEO, Miyoko’s Creamery - Supercharge: Living the Brand

    Miyoko Schinner

    Founder and CEO, Miyoko’s Creamery

    Miyoko Schinner is founder and CEO of Miyoko’s Creamery, the leading organic plant dairy creamery that’s reinventing the dairy industry. An epicurean activist and leading voice in the future of food, Schinner is known as “the Tesla of the natural foods industry”. Guided by her principles of compassion and justice for all living beings, Schinner pioneered the plant-based dairy revolution by leveraging her vast experience as a chef, former restaurateur, best-selling cookbook author, and a founding board member of the Plant Based Foods Association. An animal rights advocate, Schinner co-founded Rancho Compasión, a nonprofit animal sanctuary in California that provides home to over 70 rescued farm animals.

  • Krishna Kaliannan, Founder & CEO, Catalina Crunch - Supercharge: Living the Brand

    Krishna Kaliannan

    Founder & CEO, Catalina Crunch

    Krishna Kaliannan, Founder & CEO, Catalina Crunch - Supercharge: Living the Brand

    Krishna Kaliannan

    Founder & CEO, Catalina Crunch

    Krishna Kaliannan is a serial entrepreneur and founder of the better-for-you-foods brand Catalina Crunch. While his background is in business and engineering, Krishna has always had a passion for nutrition. He was diagnosed with type 1 diabetes and epilepsy and looked to the ketogenic diet to help with seizures and overall lifestyle management. Catalina Crunch was born out of his desire to make a keto-friendly breakfast cereal that didn't sacrifice nutrition and overall tasted delicious and crunchy without sugar loads. Since the company debuted with one flavor of Catalina Crunch cereal two years ago, it expanded its line to now seven cereal flavors, a keto-friendly smoothie as well as zero sugar, keto-friendly cookie lines.

  • Tony Bass, VP of Sales, King Arthur Baking Co. - Supercharge: Living the Brand

    Tony Bass

    VP of Sales, King Arthur Baking Co.

  • Zachary DeAngelo, CEO, Rodeo CPG - Supercharge: Living the Brand

    Zachary DeAngelo

    CEO, Rodeo CPG

    Zachary DeAngelo, CEO, Rodeo CPG - Supercharge: Living the Brand

    Zachary DeAngelo

    CEO, Rodeo CPG

    Zach DeAngelo is the founder of RodeoCPG, an operations focused advisory firm that helps early stage consumer companies grow faster and bigger. Zach has served in a variety of leadership roles in the consumer packaged good industry, including head of sales at I and Love and You and COO at Little Duck Organics. The common dominator among all his roles has been his passion for boundary-pushing brands that innately connect with consumers through product innovation, bold packaging, and creative marketing. Zach holds a BS in Business from the University of Richmond and an MBA with honors from Babson College.

  • Dean Eberhardt, CEO, HopLark Hop Tea - Supercharge: Living the Brand

    Dean Eberhardt

    CEO, HopLark Hop Tea

  • Poorvi Patodia, CEO & Founder, Biena Snacks - Supercharge: Living the Brand

    Poorvi Patodia

    CEO & Founder, Biena Snacks

    Poorvi Patodia, CEO & Founder, Biena Snacks - Supercharge: Living the Brand

    Poorvi Patodia

    CEO & Founder, Biena Snacks

    Poorvi Patodia launched Biena Snacks with a mission to reinvent the snack aisle with the best of plant-based nutrition. The brand's category-leading Roasted Chickpeas and fan-favorite Chickpea Puffs have secured dozens of “best snack awards” and are consistently featured as a top, healthy snack-hack to help Americans reach their health goals. Biena has national distribution in over 15,000 retail locations and has been named to Inc 5000’s Fastest Growing Companies multiple times. Poorvi herself has been recognized as an emerging business leader, being featured as a "Rising Star" CEO among the Inc. 5000 fastest growing companies, and one of Food Navigator USA’s “Entrepreneurs to Watch". She regularly speaks at industry conferences and events, including NOSH Live and Natural Products Expo West, offering guidance to help grow more successful businesses.

  • Andy Judd, CMO, Yasso, Inc. - Supercharge: Living the Brand

    Andy Judd

    CMO, Yasso, Inc.

    Andy Judd, CMO, Yasso, Inc. - Supercharge: Living the Brand

    Andy Judd

    CMO, Yasso, Inc.

    Andy Judd currently serves as CMO to Yasso, Inc. Located in Boulder, CO, Yasso makes ridiculously creamy frozen Greek yogurt bars and is one of the fastest growing better-for-you frozen novelty brands. Prior to Yasso, Andy served as the CMO at ONE Brands, which is one of the fastest growing protein bars in the US where he lead the transformation of the brand and stepped changed e-commerce capabilities that helped lead to the acquisition by the Hershey Company in 2019 for $397MM. He has served as VP Marketing for the Boulder Brands leading all marketing functions of a high growing portfolio of plant-based and gluten free brands and led the So Delicious brand at WhiteWave, where he also spent time transforming the organic and non- dairy yogurt business into one of the fastest growing yogurt companies in the US. Prior to joining WhiteWave, he served as Category Director for ice cream, iced coffee, blended beverages and value added milk portfolio at Saputo Dairy Foods and Dean Foods. Andy started his post MBA career at Campbell’s Soup Company where during his seven-year tenure at Campbell’s, he led marketing of the Campbell’s iconic R&W condensed soup brand, Campbell’s kids portfolio, the development of Hispanic marketing, and the acquisition of Wolfgang Puck Soups and Sauces.

  • Joan Driggs, VP of Content and Thought Leadership, IRI - Supercharge: Living the Brand

    Joan Driggs

    VP of Content and Thought Leadership, IRI

    Joan Driggs, VP of Content and Thought Leadership, IRI - Supercharge: Living the Brand

    Joan Driggs

    VP of Content and Thought Leadership, IRI

    Joan attributes curiosity as key to her 30-plus year career as a results-driven market researcher, CPG trade journalist and thought leader. Her goal has always been to empower CPGs, retailers and industry suppliers with information needed to make smart decisions that support shoppers and consumers. Her motto: Make the shopper the hero. Joan’s thought leadership work regularly serves as a foundation from which IRI teams develop innovative, holistic solutions for clients, and is regularly showcased during top-to-top client meetings, industry conferences and webinars, media, academic and custom studies. Joan has shared her expertise by leading dialogues on timely and compelling CPG issues. She hosts the IRI Growth Insights podcast (download today!) and is frequently quoted in leading industry media. She supports industry organizations such as Network of Executive Women; and she’s on the Executive Board of Western Michigan University’s Food Marketing Conference as well as Les Dames d’Escoffier’s Chicago Chapter.

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