WINTER 2017 | DEC 4+5 | SANTA MONICA, CA
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BevNET Live | New Beverage Showdown 14: Meet the Players

BevNET Live Winter 2017 is just a few days away and it’s time to reveal the players in the fourteenth installment of the conference’s signature competition, the New Beverage Showdown, sponsored by Venturing & Emerging Brands, an operating unit of the Coca-Cola Co. In the weeks leading up to BevNET Live, BevNET identifies the most innovative and scalable new beverage brands from a slate of early-stage entrepreneurs. During the two-day competition, interwoven with BevNET Live, 12 chosen hopeful brands will showcase their business plans and products to a panel of expert judges for immediate critique.

The semifinal round of New Beverage Showdown 14 is scheduled to begin at 8:00 a.m. on Monday, Dec. 4, concluding at 9:30 a.m. The group of six finalists will be announced at 12:25 p.m. — they will  present again throughout the event’s second day, with the winner named at the conclusion of BevNET Live at 3:20 p.m. PST.

New Beverage Showdown 14 Semifinalists

  • KRā
  • Legacy Juice Works
  • PHIT | Alkaline Mixer
  • Bear Squeeze
  • rivvibe
  • Koffee Reinvented
  • Sports Juice
  • AMAZ
  • Kabaki Kenyan Purple Tea
  • Zen Basil
  • Manzanita & Madrone THC Fizz
  • Mixwell

With decades of experience in brand building, retailing, investing, distribution and marketing, the judges for New Beverage Showdown 14 will offer participants and attendees valuable insights on what makes for a successful beverage brand.

Semifinal Round Judges

  • Mike Schneider, CMO, BevNET
  • Tom Larsen, President and General Manager, Zico
  • Jordan Gaspar, Managing Partner, AccelFoods
  • Karen Ivanis-Rogers, Director of Business Ventures, Albertsons

Final Round Judges

  • John Craven, CEO, BevNET
  • Matt Hughes, VP Incubation, VEB
  • Ken Sadowsky, Sr. Beverage Advisor, Verlinvest
  • Andrea Tyson, Grocery Merchandising Coordinator, CSD, Kroger
  • Mark Rampolla, Co-Founder/Managing Partner, Powerplant Ventures

The winner of New Beverage Showdown will be awarded $10,000 in cash and prizes, and hold the esteemed giant check grasped by past winners, including Health-Ade, MALK, Tio Gazpacho, Rise Brewing, and Grady’s Cold-Brew.

If you haven’t yet registered for BevNET Live, you’re running out of time! Grab one of the few remaining seats and sign up TODAY!

Register for BevNET Live Winter 2017 »


About BevNET Live

BevNET Live Winter 2017 takes place on December 4 and 5 at the Loews Beach Hotel in Santa Monica, California. The event is a twice-a-year conference that connects beverage entrepreneurs, suppliers, distributors, retailers and investors to foster innovation, creativity and cooperation to accelerate advancement of the beverage industry.

BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather and exchange ideas through interactive panels, lectures, and networking.

Attendees are able to access the expertise of investment professionals on ways to attract funding, successful brand owners about their inspiring stories, retail and distribution gatekeepers on growth strategies and industry advisors on sales, marketing, and branding challenges. BevNET Live offers extensive and in-depth programming and networking with other attendees and the BevNET.com community, which has spent more than a decade dedicating itself to careful reporting on the fast-moving beverage industry. More than just a conference, BevNET LIVE includes exclusive offerings including the BevNET Live Expo, the New Beverage Showdown, a Sampling Bar option for all attendees, a Beverage School for new entrepreneurs, and more.